NCIT 2

1. Front cover photo by Kale Worden
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The Trichome Institute is proud to present the cannabis
industry’s first expertly-reviewed cannabis textbook. This book
was written specifically for sales associates, by industry experts,
in a way that everyone can understand. The Trichome Institute
produces educational materials, like this one, to help limit the
spread of misinformation about cannabis and to provide accurate
content to people in the cannabis industry. We have all legal,
medical, and scientific information reviewed by respected
experts within the cannabis community.
Customer Service
Dispensary Basics
Customer Service Best Practices
Use of Slang
Consumer Tolerance
What is Tolerance
Understanding Level 0, 1, 2, 3 Tolerance
Recommend A Physician First
Potency and Dosing
Cannabis Flower - Smoke and Vapor
Flower: Smoking and Vaporizing
Handheld Vaporizers and Vape Pens
Time to Effect - Mental and Physical Effects
Matching Strains to Effects
Listen to Your Consumer
The Experimental Phase
Everyone Is Different
Edibles
Types of Edibles and the Differences Between Them
The Benefits of Edibles
Time to Effect
Challenges with Edibles
Edible Induced Psychosis
Recommending Edibles
Hash and Concentrates
What is Hash
Who Uses Hash and Concentrates and Why
Kief • Water Hash
Dabbing: What It Is and How You Do It
Safe Concentrates for Dabbing
Extracted Concentrate: Wax, CO2, Shatter and more
How are they made? What are the differences?
Live Resin: The Best Concentrate?
Rosin: The Cleanest and Safest Concentrate?
Testing for Residual Solvents At Home And In The Lab
Sublinguals, Transdermals and Topicals
Why Alternatives
What are the product differences
Who are these products for
Sublingual / Transdermal / Topical
Administration, Advantages, and Limitations
Product Weight and Conversions
The Metric/American Mash-up
The Colorado Cannabis Weight Standard
Need to Know the Weight Units
Scales and Calibrations
Potency Conversions
How Much Product Can You Sell
Example Problem
Conversion Tables
Cannabis Products & Sales Training