[2024]Digital Global Overview Report 2024 Meltwater.pdf
Ben Page The Emperors New Clothes
1. We Can Do “Virtually Anything” or the Emperor's New Clothes… Ben Page, Managing Director, Ipsos MORI [email_address]
2. Real Trends 2008 2008 I cannot imagine life without the Internet 2005 Base: 2,019 British adults 15+, 9 May-5 June 2008, self-completion and online.
3. Around a third might look at them sometime How often, if ever, do you do each of the following Use social networking sites on the internet (such as Facebook, MySpace or Bebo) Use the internet to contribute to a blog or post messages on a bulletin board Base: 2,019 British adults 15+, 9 May-5 June 2008, self-completion and online.
4. But as with internet generally, very age concentrated…. How often, if ever, do you do each of the following “ Use social networking sites on the internet (such as Facebook, MySpace or Bebo) 15-29 30-49 50-64 65+ Base: 2,019 British adults 15+, 9 May-5 June 2008, self-completion and online.
12. The Guardian and Market Truths has experimented in Second Life research
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16. Consumer content more trusted “ Thinking about where you find information for products, brands and services that you buy. Please can you rate them in terms of how trust worthy the information provided typically is? Where 10 = Very trustworthy and 1 = Not at all trustworthy” Global Average Least trusted Most trusted Global Average. Source: Universal McCann When Did We Start Trusting Strangers Global. Source: Universal McCann Trusting Strangers
17. US Jan 2009: Personal content leads Global Web Index: January 2009 USA 1000 respondents
18. Social web powers viewing Global Web Index: January 2009 USA 1000 respondents
20. Growth of broadband Dec 2008: China overtook US with 80m lines Dec 2006: 282 million broadband connections Dec 2008: 400 million broadband connections Dec 2013: 635 million broadband connections
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22. Access is open Free broadband Laptops for £200 HD Video camera for £200 Video on Mobile phones
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