1. INSURANCE CATEGORY
Market Overview:
• Consumer confidence is stabilising
− 3/5 say that their financial situation is either comfortable, or that they get by
• Majority of consumers are budgeting and prioritising price over quality
− Higher Earners have not cut back their spending
• Banks and building societies are gaining trust to look after people’s money
• The UK insurance market is the 3rd largest in the world
• Private motor and domestic property insurance are the largest sectors
JCDecaux Airport Passengers:
• Over 60% of JCDA passenger think it is important to be well insured for
everything
• JCDecaux Airport passengers are:
− Of a higher socio-economic and income group: 89% of JCDA passengers are
ABC1
− Financially Astute: 61% of people who have flown through a JCDecaux Airport see
themselves as being very good at managing money
− Key Decision Makers
− An affluent business audience
Sources: Consumers, Saving and Investing, January 2011 and 2012, Mintel; Consumers and the
Economic Outlook – Quarterly Update, February 2012, Mintel; BAA 2011; JCDecaux Finance panel
2011; TGI GB 2011; JCDecaux Airport Business Traveller Survey 2011 info@jcdecauxairport.co.uk