1. CREDIT CARD CATEGORY
Market Overview:
• Consumer confidence is stabilising
− 3/5 say that their financial situation is either comfortable, or that they get by
• Majority of consumers are budgeting and prioritising price over quality
− Higher Earners have not cut back their spending
• Banks and building societies are gaining trust to look after people’s money
• The number of people who owe money on a credit card has increased by 20%
JCDecaux Airport Passengers:
• JCDecaux Airport passengers are:
− Of a higher socio-economic and income group; 89% of JCDA passengers are
ABC1
− Financially Astute: 61% of people who have flown through a JCDecaux Airport
see themselves as being very good at managing money
− Credit Card Users: 85% hold 2 or more credit cards (UK average 28%)
− Key Decision Makers
− An affluent business audience
Source: Consumers, Saving and Investing, January 2011 and 2012, Mintel; Consumers and the
Economic Outlook – Quarterly Update, February 2012, Mintel; BAA 2011; JCDecaux Finance panel
2011; TGI GB 2011; JCDecaux Airport Business Traveller Survey 2011 info@jcdecauxairport.co.uk