2. Club Carlson enrolments exceed expectation
through HEX Motion+
• Brand launch
• 4 wk campaign, April 2011, HEX
Motion+
• Viewed by almost 400,000 people
• Club CarlsonSM enrolments during the
campaign exceeded expectations
• Website visits from the UK UP over
85% year-on-year
• EMEA region enrolments UP over
40% year-on-year
• Exceptionally positive press coverage
“The UK is a very important market... JCDecaux Airport’s HEX Motion+ ad space gave us high
impact, significant presence at Heathrow Airport… enabling Club Carlson SM to immerse a key
audience in the campaign message, leading to increased engagement with the brand. We are
very pleased with the results...”
Heather Passe, Vice President of Marketing, CRM & E-Commerce, Carlson Hotels
