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Gaming Insights
50% shop on the high street

32%

buy consoles
spontaneously
They spend on average £20 per month

64%

buy games
spontaneously

¼

Over
buy new
games at least once a
month

1 in 4 influenced by
OOH when it comes to
new games and consoles

57% would be interested
in testing a game or
console whilst shopping

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  • 1. Gaming Insights 50% shop on the high street 32% buy consoles spontaneously They spend on average £20 per month 64% buy games spontaneously ¼ Over buy new games at least once a month 1 in 4 influenced by OOH when it comes to new games and consoles 57% would be interested in testing a game or console whilst shopping