1.
Sports
Marketing
Internship
Residency
Deliverables
Job
Title:
Sports
Marketing
Executive
Organization:
HALAX
(Hillsborough
County
Lacrosse
Alliance)
Department:
Marketing
&
Events
Reports
To:
HALAX
Board
Deliverables
Summary
of
accomplishments:
In
my
year
at
HALAX
I
have
gotten
hands
on
experience
in
a
non-­‐profit
organization
leading
the
growth
of
Varsity
High
School
Lacrosse
in
Hillsborough
county.
My
role
within
the
marketing
and
events
department
was
to
bring
exposure
to
the
sport
and
the
organization’s
mission.
The
overall
goal
is
to
create
more
opportunities
for
student-­‐athletes
to
play
and
grow
the
audience
of
the
sport.
Outcomes:
• Created
twitter
in
2013
and
as
of
June
2016
Halax
has
327
followers
and
1,039
total
tweets.
Twitter
Followers
doubled
from
150
to
over
300
in
the
2015-­‐2016
school
year.
In
the
past
6
months
(Since
the
start
of
2016)
there
are
1,864
profile
views
on
average
on
twitter
monthly
• Created
Facebook
in
Fall
of
2015
and
as
of
June
2016
Halax
has
196
likes.
In
the
past
6
months
(Since
the
start
of
2016)
on
average
Halax
Facebook
posts
have
reached
180
people.
Some
Facebook
articles
posted
reach
900-­‐1,000
people.
• Halax.org
was
created
in
February
2013
and
in
the
month
of
June
2016
there
were
95
visits
per
day
on
average.
• In
the
2015-­‐2016
generated
our
own
content
to
engage
the
community
with
lacrosse
players
and
coaches
o Q&A
with
the
coaches
o Interviews
with
College
Lacrosse
Scholarship
recipients
• Florida
Lacrosse
News
also
wrote
articles
featuring
HALAX
schools
wins
and
losses
throughout
the
season
and
received
recognition
from
reputable
lacrosse
organizations
on
twitter
and
Facebook.
• Supported
other
lacrosse
initiatives
in
the
area
on
social
media
networks
(i.e.
Tampa
Parks
and
Recreation
Department
recruiting
HS
Lacrosse
volunteers)
and
lead
efforts
for
recruitment
of
Girls
Lacrosse
referees.
• Brainstormed,
created,
planned
and
executed
an
inaugural
preseason
tournament
including
11
out
of
12
HALAX
teams.
The
event
was
sponsored
by
Play
it
Again
Sports.
We
raised
$3,148
with
740
people
in
attendance
and
20+
Volunteers.
• Co-­‐Coordinated
Golf
Outing
fundraiser
with
STS
organization.
Raised
$5,316
and
organized
Chaz
Woodson
to
attend
as
special
guest
–
he
is
a
Major
League
Lacrosse
player
for
the
Florida
Launch
in
Boca
Raton,
Florida.