This presentation was presented by Michele D Alena in Milano SMAU 2010, biggest ITC expo in Italy.

1. Social media communication for company
network :
the model of Italian Slovak Chamber of Commerce

2. 1- INTRODUCTION
2- THE SYSTEM
3- THE ECOSYSTEM OF ISCC COMMUNICATION
4- SO WHAT?
a- HOW TO BE ECONOMICALLY SUSTAINABLE?
b- HOW TO ORGANIZE “TO DO” EVERYDAY?
c- WHICH ARE THE RESULTS?
4- SO WHAT?
5- CONCLUSIONS
INDEX

3. Social media and the „men at work“:
sometimes it’s a unbridgeable distance
“We come from a different culture. In industry,
the important thing is to do,
not pretend to do or promote others work.”
[Cesare Azzali, Director General of Industrial Union, at “Parma 2.0”]
1- Introduction

4. The communication system of ISCC was launched
on experimental bases, in a context
where the paper is preferred to the screen,
where the smart phone is used like a regular phone,
where Facebook is something that distracts you from work.

5. Innovation is not anymore for lonely runners
The conformation of the Italian economy,
largely made up of small and medium-sized enterprises, and
especially the recent changes in the economy market,
have created conditions for changing the view..

6. strategic allies and partners
Are the premises..
..to maintain competitive ability in global markets,
..to overcome their size limitations and reach a sufficient critical
mass, typical of medium-large enterprises.
They create a positive effect on the competitiveness of system.

7. Company networks
“Doing business networks. From clusters to wide networks:
A new way to the competitiveness”
Today, the challenge is to teach different actors how to design
innovative forms of trans-regional
and trans-sectorial networks.
Investments in intellectual and relational capital help networks to
maintain long term sustainability,
and ability to make profit.

8. Italian Slovak
Chamber of Commerce
• It’s an international no profit organization
• Its aim is to promote, support and safeguard the cooperation and trade
as well as industrial, financial and cultural relations
between Italy and Slovak Republic
• It has been operating for eleven years in the historical centre of
Bratislava, it is devoted to the continuous innovation of the Italian
entrepreneurship and continuous development of the local economy
2- The system

9. Italian Slovak
Chamber of Commerce
Is an international network
helping businesses, professionals and institutions with the processes
of internationalization and promotion.
Is a cross-network
providing continuous support, clear advantages,
accurate information and activity of lobby.

10. Italian Slovak
Chamber of Commerce
300 associated members
95% are SMEs
Important presence of strong brand
exposure of the community to the public in Slovak
Republic
Heterogeneous company profiles
both in size and in market sectors

11. community = network of companies
Community -> Italian-Slovak
Network of companies -> associated with CCIS

12. The objectives of the system
Promote Italian way and Italian - Slovak community
Themes?
•CSR,
•Italian-Slovak community activities,
•conversations with business community,
•research, innovation

13. what network needs
•reinforce the identity of community
•qualify internationalization
•inform about CSR of the Italian community in Slovakia
•promote competitiveness of the community
•qualify the territory

14. camitslovakia
Corporate
communication
italoblog.it
blog in Italian
italoblog.sk
blog in Slovak
infoCCIS weekly
articles of the week
infoCCIS monthy
Insights monthly
Est
the institutional
reviw
event B2C
event B2B
WEB BLOG NEWSLETTER JOURNAL EVENT
3 – THE ECOSYSTEM OF ISCC COMMUNICATION
On line and off line tools combine ability to involve different
sensitivities and target groups. They allow economic sustainability.

15. 4- SO WHAT?
a- HOW TO BE ECONOMICALLY SUSTAINABLE?
b- HOW TO ORGANIZE DAILY TO DO?
c- WHAT ARE THE RESULTS?

16. a- HOW TO BE ECONOMICALLY SUSTAINABLE?
We look for partnerships to support the network allowing
each member possibility to gain visibility that only few could afford
In addition to communications package offered to partner members,
available communication channels allow selling conventional advertising
space.
Thanks to these areas, the ecosystem of communication CCIS
creates value by producing profitability
Active participation in the conversation online offers our partners possibility
to develop unique projects.
(Examples PwC, Unicredit, Elips ,...)

17. WEB: Chamber of Commerce’s showcase
Web number:
(last 6 month)
Users:
8.457 Visits
33.715 Pageviews
3,99 Page/Visit
02:57 min Avarage time
on site
Publications:
52 news Slovakia
26 collaborations offerts
26 tender
20 news CCIS
10 activity partners
Banner 210x87 pxBanner 210x87 px
EditorialEditorial
Banner PartnerBanner Partner

18. BLOG: web 2.0 in italian language
italoblog.it
numbers:
Users:
15.747 Pageviews (last 6
month)
9.242 View video
7.916 Visit (last 6 month)
5.198 Absolute unique
visitors (last 6 month)
2.017 Flickr profile visits
00:02:21 Avarage time on
site (last 6 month)
Publication:
189 Video productions
235 Articles published
669 Photos publishedStrillo – link in home
page to PR articles
Strillo – link in home
page to PR articles
Video interviews
PR
Live streaming from
events
Video interviews
PR
Live streaming from
events
Banner Partner
Banner Sponsor
Banner Partner
Banner Sponsor
GeolocatizationGeolocatization
Galleria fotografica
Events Storytelling
Galleria fotografica
Events Storytelling

19. italo.sk: blog in Slovak language
In Slovak web there is a lack of blog and 2.0 portals

20. Case studies:
UNICREDIT CORNER

21. Case studies:
Tax&Legal Allert
PRICEWATERHOUSECOOPERS

22. NEWSLETTER the remainder of the week
infoCCIS weekly
numbers:
2.891 Contact:
33 newsletter sent
100 cc news slovakia
200 cc blog entries
posted
Banner partnerBanner partner
Notice from web and
blog
Notice from web and
blog

23. Info CCIS: monthly magazine printable
infoCCIS monthly
numbers:
(from october 2009)
2.891 mail contact
3986 total views
7 newsletter sent
86 total pages
Banner partnerBanner partner
InsightsInsights

24. Info CCIS: monthly magazine printable
Advertisement 1/9 - 70x55 mm
Advertisement 2/9 - 70x115 mm
Advertisement 3/9 - 70x188 mm
Advertisement 1/9 - 70x55 mm
Advertisement 2/9 - 70x115 mm
Advertisement 3/9 - 70x188 mm
Advertisement A4 - 297x210 mm
Advertisement A5 - 110x188 mm
Advertisement A4 - 297x210 mm
Advertisement A5 - 110x188 mm
pr
1 page- 2200 types
pr
1 page- 2200 types
1/9
2/9
3/9

25. MAGAZINE: communication quality
Est numbers:
2.000 Printed copies
500 copies sent
5407 total views
4 numer per year
48 pages per number

26. Targeted and public EVENTS
Event numbers in
2009:
18 social events
7 Istitutional activities
13 Promotional activities
1 festival

27. Dolcevitaj: the festival
Dolce Vitaj 2010
numbers:
30 events
4 main sponsor
8 media partner
4 local partners Poprad
2 local partners Košice
50 billboard posted for 2
months
10.000 visitors expected

28. Dolcevitaj: the moment of italian-slovak
community

29. Social media

30. 250
1.851
126
125
66194
57
Case study:
Intrasystem communication

31. Case studies:
Opinion leader spontaneous comment on ISCC

32. Partner and sponsor

33. b- HOW TO ORGANIZE DAILY TO DO?
Project manager: consulency, research, guides and teach the
internal staff
Account and community manager: internal reference that
maintains contact with partners and manages platforms
Designer: graphics, video editing, live video, research, infographics

34. C - WHAT ARE THE RESULTS?
Communication system of ISCC
provides
quality positioning on the web for its network of
associated members
Online reputation
for companies and managers

35. 181 news on web
320 Blog articles with 262 video and 754 photos
54 weekly newsletter
12 monthly newsletter
3 numbers of EST
18 events
Daily communication with our stakeholders
(1 set-31 ago)

36. 139 500
Total click (sept 2009 - aug 2010)
Camitslovakia Italoblog Italosk Youtube Facebook Issuu
83576
visualizzazione di pagina
29 050
visualizzazione di pagina
649
visualizzazione di pagina
13085
Total video views
1722
visualizzazione di pagina
11418
readers sum
21504
Visite
15 185
visite
415
visite
13021
visitatori unici assoluti
10 887
visitatori unici assoluti
213
visitatori unici assoluti
web focus: quality
(1 set-31 ago)

37. In Slovakia there are
In Italy there are
Members of ISCC have understood that is common
to search the references of its partners, clients
and customers on google
900.000
Facebook users
2,3 milioni
users on line
5,6 milion
Facebook users
23 milion
User on line

38. Looking for associated companies?
Looking for
Alberto Russo Elips..
Because, if they wont find
you on Google you don't exist

39. If you search our member companies on google...you
will find them with us
Placement of names and keywords on : Italoblog Camitslovakia ItaloVideo
aziende italiane in slovacchia 2,3 5
reti di imprese in slovacchia 1,2,3,4,8
VVMZ 4.5 6
fotovoltaico slovacchia 2
pvs in bloom 3
Air Dolomiti slovacchia 3 16
Austria Trend Slovacchia 14 12.13
Green Tree slovacchia 2.3 4.5
HLG STAV slovacchia 3,4,8 1.2
Turismo Bergamo 1.2
Unicredit Slovacchia 5.6
MEDEA Slovacchia 8
dolce vitaj 2.3 4.5
VUB slovacchia 1.2 11
innovazione slovacchia 1.2
vito bovoli slovacchia 1.2 8
fondi strutturali slovacchia 4.11 19
Alberto Russo Elips 1,2 6

40. Thanks
professional
social media communication
we made known
our network and activities of the member companies
as no other chamber of commerce
ever did.
From quantity to quality

41. 5- CONCLUSIONS
Today the members of the CCIS know the potential of the Web 2.0
as a strategic information tool.
Most have realized its potential to enhance:
•efficiency
•flexibility
•creativity

42. More than elsewhere, in B2B networks, trust and transparency help to
promote stability of the relations and achieve success.
In Web 2.0 trust and transparency are the result of a constant conversation.
The CCIS is supporting conversations of its partners
and is monitoring achieved results
in order to build more robust networks.

43. 6- CONTACTS
Italian – Slovak Chamber of Commerce
r.sevec@camitslovakia.sk
gugliemoapolloni@gmail.com
www.camitslovakia.sk
www.italoblog.it
www.twitter.com/italoblog
www.twitter.com/italosk
scriviaitaloblog@gmail.com
Michele d’Alena
michele.dalena@gmail.com
Tel: +39 3495351731
| skype: micheledalena
www.linkedin.com/in/micheledalena
twitter.com/micheledalena