1. Consider whether different genres
of music target audiences in
different ways.
By YELLOW RABBIT
PRODUCTION.

2. Font
• Different types and styles of Fonts can help target different audiences
depending on the music genre
• For example a Pop singer will advertise their album with bright coloured
bold writing to stand out to their fans
• Whilst a punk band will use a graffitti styled writing or another style of
unique font to get their image across

3. Images
• Solo artists tend to use themselves for the image on the advert because
they are the image and their target audiences knows them for their
appearance and their name.
• Band artists tend to use a band shots or an image of something else for
example a landscape.

4. Colour
• Artists can use bright colours to attact a
younger audience e.g justin bieber
• Some advertisments are in black a white to
highlight the time period and attract an older
generation

5. Our Music Video
• Our music video will have to have a simple but bold Font to stand out to
our target audience which is the youth. We will use use black text to go
with the Ska genre. We could also use yellow font to go with our band
name “the yellow rabbit”
• In terms of the images, we have stills that we have taken. We will be
wearing modern clothes to give it a modern twist
• We will use colours to help give the specials a modern image as their last
album advert was in black and white