A group presentation for the course 'Introduction to Cross-Media Environment.'

1. AP Photo/Ross D. Franklin© 2016
CROSS-MEDIA
and POLITICS
NADIIA ISHCHENKO
ISLAM MUHAMMAD
THOMAS BESONG EGBE
RAMIN POURMAND
ANNA AHOKAS

2. Getty Images/AFP/G. Baker© 2017
CROSS-MEDIA?
what is

3. Estonica© 2000
“The practice that involves more than
one form of public communication.”
Cross-media is
Cambridge Dictionary

4. Joey Kennedy© 2010
“Cross-media Communications are integrated, interactive experiences
that occur across multiple media, with multiple authors and have multiple
styles. The audience becomes an active part in a cross-media experience.
It is experiences that occur across the Internet, video and film, broadcast
and cable TV, mobile devices, DVD, print, and radio.”
Cross-media “is”
Davidson, 2010

5. “The cross-media is a more recent term that started in 1999 with The Big
Brother – everybody knows the Big Brother nowadays – but The Big
Brother as a TV-format, a reality TV format that started in the Netherlands
in 1999, it was the moment in which Paul Zazzera presented this term to
try to describe these elements related to having a TV show with the
possibility for people to vote and decide who stays in the house, who
leaves the house. And then we had all the print media with magazines
everybody talking about, the show and the people inside the show, etc.”
Coining the term:
Gambarato, 2016
THE CANADIAN PRESS/HOShaw Media© 2013

6. British Museum© 1900
“Political Communication [through multiple means] was developed with
the first political systems, state power and political leadership.”
It might be a new term, but definitely not a new practice.
Oorth, 2011
Cross-media,
In the ancient Egypt and in Babylon (2300 BC), when
the rulers wanted to announce the new laws, they used
not only the text engraved in stones or on papers, but
they would send some of their agents calling out the
new rules to the public across the country.

7. Military© 2017
Justin Tallis/AFP/Getty Images© 2016
European TraditionUS Tradition
Audience becomes an active part Audience might become an active part
CROSS-MEDIA?

8. “Cross-media communications require a
pro-active role by the audience to interact
with the experience and get more directly
engaged and involved.”
Davidson, 2010
Who has the power over the production of stimuli?
• Audience culture
• Interactive culture
• Participatory culture
Elricsson, 2009

9. John Stillwell - WPA Pool/Getty Images© 2000
CROSS-MEDIA
and POLITICS

10. Shannon Stapleton/Reuters© 2017
“Digital technologies offer pathways to participation, offering the spaces
that permit social interaction which may facilitate forms of political
engagement. Engagement that can further lead to citizen mobilization
and participation in some forms of civic life from the very local level to the
supranational.”
..and cross-media
Koc-Michalska & Lilleker, 2017

11. Political
Engagement
Awareness
Call to actionSegesten & Bossetta, 2017
Getty Images© 2011

12. Political Awareness:
• Not only those interested
in politics gets involved.
• You get to know about
different views and
opinions of different
politicians
Engagement:
• Joining online political
forum
• Sharing political messages
A call to action / a call for
change:
• in donating both financial
and moral support
• Campaigns
• Taking the responsibility in
voting
• observing different polling
stations in the voting
process.Time© 2017

13. NurPhoto/Getty Images© 2017
Ballots are the "ROI" of Campaign Financing
Miller, 2014

14. EXAMPLES
The political manifesto is the tentpole.
Schejngeit, 2013

15. EXAMPLE
debattle
Play
Sveriges Radio© 2015

16. EXAMPLE
The Hunting Ground
Lady Gaga© 2015
Play
Campus Accountability and Safety Act

17. EXAMPLE
Clinton’s Cash
Peter Schweizer© 2015
Peter Schweizer, Steve Bannon,
Robert Mercer and the Koch Brothers
Play

18. EXAMPLE
Bernie’s Small Donations
Daryl Ontiveros© 2016
Sanders launched Drinking-Game-Style Texting Donation
System for the GOP Debate. Every time Bernie supporters
felt pissed off during the Republican Debate, they could
text the word "NOW" to the campaign and give Sanders
$20.
Foran, 2016

19. EXAMPLE
Chatbots
Hello Vote© 2016

20. EXAMPLE
Trump’s Merchandise
AP/John Locher© 2016

21. Cross-media, politics and big data?
Understanding the electoral
THE FUTURE?
Liu, Gao, Nie, Gall, & Yang, 2017
Cross-media mining?

22. CONCLUSION and FUTURE PREDICTIONS

23. THE FUTURE
Smith & Duggan, 2016
People’s Opinion

24. THE FUTURE
Anderson, 2016
Trust Issues and
Mind Changing

25. Anderson, M. (2016). Social media leads some users to rethink a political issue. Retrieved December 8, 2017, from http://www.pewresearch.org/fact-
tank/2016/11/07/social-media-causes-some-users-to-rethink-their-views-on-an-issue/
Cambridge Dictionary. (2017). cross-media Meaning in the Cambridge English Dictionary. Retrieved December 8, 2017, from
https://dictionary.cambridge.org/dictionary/english/cross-media
Elricsson, M. (2009). Extending The Experience: The New Storytellers. Power to the Pixel. Retrieved from https://www.slideshare.net/tishna/extending-the-
experience-the-new-storytellers-martin-elricsson
Davidson, D. (2010). Cross-media communications : an introduction to the art of creating integrated media experiences. Carnegie-Mellon University,
Entertainment Technology Center.
Foran, C. (2016). How Bernie Sanders Raised Millions and Set Records. Retrieved December 8, 2017, from
https://www.theatlantic.com/politics/archive/2016/03/bernie-sanders-fundraising/471648/
Gambarato, R. R. (2016). Transmedia Storytelling. Retrieved December 8, 2017, from http://serious-science.org/transmedia-storytelling-7392
Koc-Michalska, K., & Lilleker, D. (2017). Digital Politics: Mobilization, Engagement, and Participation. Political Communication, 34(1), 1–5.
http://doi.org/10.1080/10584609.2016.1243178
Liu, A.-A., Gao, K., Nie, L., Gall, J., & Yang, Y. (2017). Special issue on cross-media big data analytics. Journal of Visual Communication and Image Representation,
48, 353–355. http://doi.org/10.1016/J.JVCIR.2017.04.003
Miller, G. (2014). Ballots Are the "ROI" of Campaign Financing. Retrieved December 8, 2017, from
http://www.osetfoundation.org/blog/2014/10/23/ballots-are-the-roi-of-campaign-financing
Oorth, J. O. G. (2011). The changing role of Political Communication. Forum Davos. Retrieved from
http://www.forumdavos.com/uploads/presentations/presentation_9.pdf
Schejngeit, A. R. (2013). Totalitarian communication. Hierarchies, codes and messages. Russian Journal of Communication, 5(1), 91–94.
http://doi.org/10.1080/19409419.2013.775563
Segesten, A. D., & Bossetta, M. (2017). A typology of political participation online: how citizens used Twitter to mobilize during the 2015 British general
elections. Information, Communication & Society, 20(11), 1625–1643. http://doi.org/10.1080/1369118X.2016.1252413
Smith, A., & Duggan, M. (2016). Americans, Politics and Social Media. Retrieved December 8, 2017, from http://www.pewinternet.org/2016/10/25/the-
political-environment-on-social-media/
REFERENCES

26. THANK YOU
AP Photo/Byron Rollins© 1943