Sirkku Kotilainen
  University of Tampere
sirkku.kotilainen@uta.fi
The Power of Media = Publicity


    The pluralist concept of publicity: people can be visible all in
 full difference at...
How about mainstream media?

Mainly, the young are presented as victims or top experts,
for example as the winners of diff...
Youth Voice Editorial Board, Helsinki
It works as a news agency delivering material and stories to different media.
Young ...
Youngsters participating in Youth Voice
Editorial Board 2007 (Kotilainen & Rantala 2008):


”We are not visible in the med...
Four Types of Civic Identities of Young People in
Relation to Media

                                        Thin Civic   ...
Critical tones towards media: examples from
media diaries, April 2010


   I visited – again – the online newspaper and r...
   ...But friends, many unlawful activities are also done
    through media which can harm the reputation of the
    coun...
   So I turned on the radio. They were talking about school
    holiday that pupils and students were about to start. How...
Youths' interest in societal issues via media are seemingly not
dependent on the technical device. The difference seems to...
Lähteet

   Arendt, Hannah (1958) The Human Condition. University of Chicago Press.
   Kotilainen, Sirkku & Rantala, Lee...
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Youth Media Participation: Situation in Finland

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Professor Sirkku Kotilainen, University of Tampere.
Youth and media -seminar, 16.9.2010, Helsinki.

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Youth Media Participation: Situation in Finland

  1. 1. Sirkku Kotilainen University of Tampere sirkku.kotilainen@uta.fi
  2. 2. The Power of Media = Publicity  The pluralist concept of publicity: people can be visible all in full difference at the same time (f.ex. in youth cultures online)  Today, the young are seen as active, participatory audiences sharing and exchanging information, ideas, experiencing as media consumers and public agents (cf. Arendt 1958; McQuail 2000) 22.9.2010
  3. 3. How about mainstream media? Mainly, the young are presented as victims or top experts, for example as the winners of different competitions, i.e. from the view points of adults (cf.Raundalen & Steen 2002; Unga i media 2002). For the young, it is challenging to reach the cross generational publicity, for example initiating discussions on political matters (Kotilainen & Rantala 2008; 2009). 22.9.2010
  4. 4. Youth Voice Editorial Board, Helsinki It works as a news agency delivering material and stories to different media. Young people in Helsinki produce media content into the mainstream media: public discussions and debates with experts and politicians on topical issues important to them. The teens are trained to write articles and produce TV programs with the help of professionals, leading journalists and youth workers.
  5. 5. Youngsters participating in Youth Voice Editorial Board 2007 (Kotilainen & Rantala 2008): ”We are not visible in the media! I want to become visible. I want to have my say.” (girl, 14) “The media does not take youth seriously. They pigeonhole us: Youth are interested in nothing, we break the law etc…"Youth Voice" is only heard in youth media.” (girl, 15) 22.9.2010
  6. 6. Four Types of Civic Identities of Young People in Relation to Media Thin Civic Strong Civic Self-Image Self-Image Seekers: looking for civic Communalists: Thin Mediated Civic issues to engage, influence in their own Connectedness communities to connect and small life sphere, do not spaces to act consider more public acting important Strong Mediated Civic Communicators: Activists: the young Connectedness connected via media to who have common communities, do not see issues they want to this interaction in political make public and public terms spaces to act (Kotilainen & Rantala 2009) 22.9.2010
  7. 7. Critical tones towards media: examples from media diaries, April 2010  I visited – again – the online newspaper and read some interesting news. Many of the news were about the chaos caused by the ash cloud [from a volcanic eruption in Iceland]. When reading about Finnair [Finnish airplane company] I couldn‟t avoid thinking whether the media was treating it in a unfair manner, after all the company had tried to get the stucked passangers to Finland by for example sending busses to Germany, and they had not left them totally without help (urban girl 14, Finland)
  8. 8.  ...But friends, many unlawful activities are also done through media which can harm the reputation of the country. - - - Today‟s children use internet, mobile, phone etc and also use the hacking software to destroy the businesses of people. - - - Due to this the citizens of our country are not permitted to go abroad. The people of other countries also refuse to do business with us  (urban boy 14, India)
  9. 9.  So I turned on the radio. They were talking about school holiday that pupils and students were about to start. How they should behave at home, what kind of friends they should have and walk with. I was glad with Citizen FM on their good work. You are really hoping the youth to know what to do at the right time. (Kenya, urban female 14)
  10. 10. Youths' interest in societal issues via media are seemingly not dependent on the technical device. The difference seems to be the mode of participation, dependent on access to media (at least). Worldwide, media should take seriously youngsters' willingness to participate. (Kotilainen, Suoninen, Hirsjärvi, Kolomainen 2010, coming) 22.9.2010
  11. 11. Lähteet  Arendt, Hannah (1958) The Human Condition. University of Chicago Press.  Kotilainen, Sirkku & Rantala, Leena (2008) Nuorten kansalaisidentiteetit ja mediakasvatus. Nuorisotutkimusverkoston julkaisuja.  Kotilainen, Sirkku & Rantala. Leena (2009) „From Seekers to Activists: Characteristics of youth civic identities in relation to media.‟ Information, Communication & Society 12:5, 658-677.  Kotilainen, Sirkku, Suoninen, Annikka, Hirsjärvi, Irma, Kolomainen Sara (2010): Youngsters‟ Expressions of Responsible Citizenship through Media Diaries. NORDICOM Yearbook, Coming.  McQuail, D. (2000) McQuail’s Mass Communication Theory. Sage Publications.  Raundahlen M. ja Steen J. V. 2002. Children in newspapers: A World Survey. World Association of Newspapers.  Unga i media 2002. Ungdomsstyrelsen. Ungdomsstyrelsens skrifter 2002:3. http://www.tidningeniskolan.se/uploaded/document/2003/7/7/Unga_i_media _Ungdomsstyrelsen.pdf

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