the content is about the various types of materials used in visual merchandising

1. Props, Graphic and Signage

2. Props
• A prop is something used with a product in a
display that clarifies the function of the
merchandise being sold or the story being
told.

3. TYPES OF PROPS
• Functional Props:
Practical items for
holding
merchandise such
as mannequins,
tables &shirt forms
etc.

5. • Decorative Props: Only purpose is to enhance
merchandise. Items such as trees, flowers &
cars.

7. • Structural Prop: Used
to support functional
and decorative props
and change the
physical makeup of
display. (boxes, rods,
stands & stairways,
etc)

9. SIGNAGE &GRAPHICS
• Help customers locate specific products and
departments, provide specific information,
and suggest items or special purchases
• Graphics- can add personality, beauty to the
stores image
• Location: use to identify the location of
merchandise. Large stores display directional
signage to guide customers around the store
and from one area to another. Hanging signs
from the ceilings – to enhance visibility

10. Types of Signage
• Category signage: used
within particular
department or sector
of the store, smaller
than directional signs.
Purpose- to identify
the types of products
offered-located near
the referred goods.

12. • Promotional signage: Signage displaying
special offers may be displayed in windows to
entice customers into the store.

14. • Point of sale: placed near the merchandise
they refer to so that customers know its price
and detailed information. Help to quickly
identify special offers.

16. • Lifestyle images: use
various images such as
pictures of people and
places to create moods
that encourage customers
to buy the products.

18. • Coordinate signs and graphics with the stores
image: should act as a bridge between
merchandise and target market. Color, tone,
graphic should complement the merchandise. For
eg formal display – not for children section.
• Color combinations should appeal to specific
target audience or event.
• Inform customers: Informative merchandise-
make merchandise more desirable

20. • Effective signage
• Use signage and graphics as props: using signs
that masquerade as props, is a great way to
unify a theme or merchandise for an
appealing overall presentation.
• Keep signs and graphics fresh: should be
relevant to items displayed . New signs= new
merchandise
• Limit text on signs: signs with too much copy
wont work.
• Use appropriate typefaces on signs

22. Digital signage
• typically developed and produced at corporate
level and distributed to stores.
• Visual content is delivered digitally through
centrally managed and controlled centrally.
• content = video clips to price of merchandise
• superior in recall and content
• enhance stores environment and atmospherics
• can be customized according to the strategy .
• ensures timely output, and decreases
promotional cost