channel distribution of Cadbury ( a product of Mondelez)

1. CADBURY’S CHANNELS OF DISTRIBUTION
TASTES LIKE THIS FEELS

2. PRESENTED BY : DEBOTTAM PAUL CHOUDHURY
ISHITA BOSE
SAUMYAJIT BANDAPADHYAY
DEBOSMITA MAJUMDER
JHILIK CHATTERJEE

3. FACTORY/PRODUCTION UNIT (MONDELEZ INDIA LTD,ESPLANADE)
DEPOT (PARK CIRCUS)
C&F AGENTS
DISTRIBUTORS
(BALLYGUNGE,ULTADANGA)RETAILERS
(VARIETY
STORES)
WHOLESALERS (METRO CASH N CARRY,EM BYPASS)
MODERN TRADERS
(BIG BAAZAR)
CONSUMERS

4. DISTRIBUTOR
• GETS A PROFIT
MARGIN OF
4.75%
• TRANSFER OF
OWNERSHIP
TAKES PLACE
• DISTRIBUTOR
GETS THE
DEMANDED
GOODS
WHOLESALER
• GETS A PROFIT
MARGIN OF 5%
• TRANSFER OF
OWNERSHIP
TAKES PLACE
• WHOLESALERS
COMPENSATE
FOR THIS LOW
PROFIT MARGIN
BY ATTAINING A
LARGE SALES
TURNOVER
RETAILER
• GETS A
PROFIT
MARGIN OF
10%
• GETS A
PROFIT
MARGIN OF
12 % FOR
ALL
PRODUCTS
ABOVE Rs
10
MODERN
TRADER
• GETS A
PROFIT
MARGIN
OF 9.5%
TO 10%
FOR BIG
BAAZAR

5. MERCHANT TRADERS
• INVOLVES IN BUYING
PROCESS
• SALES AND SERVICE
• SELF LOGISTICS UNIT
• RE-DISTRIBUTORS,
RETAILERS,
WHOLESALERS AND
MODERN TRADERS
AGENTS
• NOT INVOLVED IN BUYING PROCESS
• SALES AND SERVICE
• ACTS ON BEHALF OF ANOTHER
COMPANY
• GETS COMMISSION ON SELLING THE
PRODUCTS
FACILITATORS
• LOGISTICS
DEPARTMENT
• THIRD PARTY
LOGISTICS COMPANY
INVOLVED IN
TRANSPORT FROM
DEPOT AND
WAREHOUSE
• COLDEX LOGISTICS,
C&F AGENTS

6. THANK YOU