This presentation describes the journey of Nithin Kamath, about the problems he was facing in his early career and how he created those problems into a million-dollar idea for his success

1. Zerodha

2. Logo and Tagline
“The free trade zone” : it conveys brands primary differentiator of brokerage - free
trading in a clever way
Zerodha means No Obstruction

3. Brief
- Founded by Nithin Kamath in 2010 in bangalore
- Bootstrapped and profitable unicorn in 2020
- Discount broking firm
- Accounts 15% of the retail trading volume
- Employee about 1,100 people with a core team of 6

4. Problems
- Young generation was not willing to start trading
- High brokerage charges
- User-friendly interface
- Digitization was the need of the hour
- Commission charges
- Lack of education in youth about stock market

5. How did it start?
- Was working at a call center at night and used to trade in stock market during
morning at the age of 17
- Later in 2003 he started working with Reliance money as a sub-broker
- Lost a significant amount of money in global financial crisis in 2008-2009
- While working as a full time trader for a decade, he faced problems which he
then wanted to solve

6. Services

7. Startup Challenges
- Zerodha does not provide stock advisory or any market related calls
- Lack of delivery of valuable advisory & analysis reports of one’s investment
and trading activities be it weekly or quarterly
- Lack of quick customer support because of no offline presence is the biggest
challenge for the company
- Technical errors like app down or charting errors were reported due to heavy
traffic on the application

8. Competitors
Discount Brokers Full Service
HDFC Securities
Motilal Oswal
Angel Broking
Upstox

9. Competitor Analysis

10. Ecosystem
- Console: reports and visualizations for insightful knowledge
- Kite: platform to ease the experience of trading & investing
- Kite connect API: mainly focused on independent traders and startups to
focus on building trading & investment platforms
- Sentinel: platform to create alerts, based on price, and trade quantity

11. - Z connect: blog facility with regarding stocks, trading, and investment
- Varsity: collection of stock market lessons
- Coin: commission free purchase of mutual funds
- Rainmatter: incubator that provides funding and mentorship to startup
companies in capital market and gives minority stakes in exchange

12. Journey
2013
Build a tech product, buy and sell
stocks on more user friendly
platform
2015
Launched Rain Matter and Kite
revolutionizing the trading
ecosystem of India
2010
Launched India’s discount
stockbroking platform
2016
Crosses over 1 Lakh active
users on the trading
platform
2014
Launched Zerodha Varsity, an
initiative to educate people
about trading and investing
2017
Launched Coin, mutual fund
trading platform
2020
- Records a revenue of Rs. 1100
Cr and profits of Rs. 430 Cr
- Executed largest number of
trades 7 million in a single day
- Valued itself at 1 Billion
2019
Crosses 10 lakh brokers
Becomes India’s largest
stock broker

13. Business Model
- Low margin - high volume model
Charging smaller amounts from large number of customers leads to higher
revenue for the company
Low operational cost as compared to the competitors

14. Let’s talk numbers (Revenue Model)
FY19
- Revenue Rs. 850 Crores
- Net Profit Rs. 350 Crores
(total client base increase is 40x to 2.8 million over past 5 years)
- Nearly 30% increase of users during Covid-19 around 200,000 users per
month since March
- According to NSE, Zerodha’s daily turnover is Rs. 2000/- Crore

15. Future Plans
Upcoming goals for Zerodha is the aim to add 5-
10 million new investors of the Indian stock
market with the aid of the platform. "India is very
dependent on foreign capital to drive the country.
For any country to do well, you need residents to
put their money in the market. The money
shouldn't just stay in fixed deposits and real
estate. I want to encourage people to educate
themselves and put the money in the ecosystem
in some way or the other to drive growth," Nithin
concluded.