1. Rise Against

2. Image/Style
Rise Against are a Punk Rock band that started in 1999 but was
originally called Transistor Revolt but was re-named Rise Against
in 2001.
The band consist of 4 members

3. Individual Band-Members
Tim McIlrath: lead vocals, guitar (1999-Present)
Age: 33
Origin: Chicago, Illinois U.S

4. Individual Band-Members
Zach Blair: lead guitar (2007-Present)
Age: 38
Origin: Texas, Sherman

5. Individual Band-Members
Joe Principe: bass, backing vocals (1999-Present)
Age: 37
Origin: Chicago, Illinois U.S

6. Individual Band-Members
Brandon Barnes: drums, percussion (2000-
Present)
Age: 40
Origin: Denver Colorado

7. Previous Band-Members
Toni Tintari: drums, percussion (1999-2000)
Mr. Precision: lead guitar (1999-2001)
Todd Mohney: lead guitar (2001-2003)
Chris Chasse: lead guitar (2003-2007)

8. The Music Genre/Audience
• The Music Genre of Rise Against is Punk Rock
which would appeal to older generations such
men in their early 20’s

9. Products

10. Career Paths
• Tim - majored in English and Sociology
• Zach -
• Joe -
• Brandon -

11. The Target Audience
• Middle aged men who like New Age Rock
• Also reach out to environmentalist and vegans

12. The Record Label
Rise Against work for many record labels that
work together. These Record Labels are;
• Fat Wreck Chords
• Geffen
• DCG
• Interscope

13. Part 2
The Record Label

14. Fat Wreck Chords
• This record label is an independent record
label focused on punk rock.
• In total this record label has 35 other bands in
their portfolio besides Rise Against.
• This record label doesn’t have any particular
Aims or Objectives.