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International Marketing Guiding Notes: Chapter 5

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Ira Kristina Lumban Tobing
Ira Kristina Lumban Tobing

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______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 1 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 2 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 3 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 4 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 5 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 6 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 7 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 9 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 10 11/4/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 5

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International Marketing Guiding Notes: Chapter 5