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International Marketing Guiding Notes: Chapter 10

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Ira Kristina Lumban Tobing
Ira Kristina Lumban Tobing

How to use the pricing strategies to pursue the INTERNATIONAL MARKETING GOALS.

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______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 1 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 2 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 3 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 4 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 5 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 6 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 7 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 8 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 9 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10
______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ ______________________________________ 10 11/2/2015 © Forum for International Trade Training (FITT) International Marketing: Chapter 10

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International Marketing Guiding Notes: Chapter 10