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When Crowds Give
You Lemons:
Filtering Innovative
Ideas using a
Diverse-Bag-of-
Lemons Strategy
Ioanna Lykourentzou, Faez Ahmed,
Costas Papastathis, Irwyn Sadien,
Konstantinos Papangelis
Open
innovation
How to filter the
most innovative
ideas involving
the crowd?
• Example: Redesigning the
Bus Experience
• 36 ideas
• Symbols indicate the broad
theme of each idea
Majority voting
• Each voter can
upvote any
number of ideas
Re-ranking in majority
voting
• Ideas are ranked
in descending
order based on the
number of upvotes
they receive
Snowball effect
• Ideas which
received the first
initial upvotes are
more likely to be
seen by
subsequent users
Problems with majority voting
• Prone to quickly locking into a fairly static ranking
due to positive feedback loops
• Crowds are less effective in distinguishing mediocre
from excellent ideas
• Prone to quickly locking into a fairly static ranking
due to positive feedback loops
• Crowds are less effective in distinguishing mediocre
from excellent ideas
Inspiration:
Bag of
lemons
• Bag of Lemons: Ask
voters to identify the
worst rather than the
best ideas using a
multi-voting
approach (Klein and
Garcia (2015))
DBLemons: Diverse
Bag of Lemons
We propose a crowd-voting method, which
overcomes these problems by using Bag of Lemons
voting and exposes voters to a wider idea spectrum,
thanks to a dynamic diversity-based ranking
system
Algorithm implemented in three steps:
1. Identify clusters to which each idea belongs
2. Rank order ideas using our algorithm
3. Ask crowd worker to vote using lemons
DBLemons Trade-off
Function
• Utility function is submodular, hence a greedy
algorithm is theoretically guaranteed to provide the
best possible polynomial-time approximation to the
optimal solution.
DBLemon visual example
DBLemon visual example
• Identify clusters
• Transportation cluster
DBLemon visual example
• Identify clusters
• Computer and Technology cluster
DBLemon visual example
• Clusters are equally represented
DBLemon visual example
• First voter distributes 5 lemons
DBLemon visual example
• Ideas sorted by quality and diversity.
• Ideas with more lemons are pushed down
DBLemon visual example
• Second voter distributes 5 lemons
DBLemon visual example
• Ideas with least lemons are considered highest
quality
Women Safety
Ideation Contest
• The dataset we worked with
• How might we make low-income
urban areas safer and more
empowering for women and girls?
Process
• We created 52 idea set summaries of existing
OpenIDEO ideas.
• Each summary was reviewed sequentially by 3
reviewers. Each idea evaluated by 30 crowd
workers on 5-point Likert scale.
• Top 30% selected as golden set
• Comparison between majority voting, Bag of
Lemons (BOL), and DBLemons approaches
Testing platform
Results
• DBLemons is more
accurate, less time-
consuming, and
reduces the idea
space in half while
still retaining 94% of
the top ideas.
Performance comparison of the three ranking
strategies. The dashed line shows the
golden set cardinality cut-off
Results
• Progressive ranking per strategy, descending quality order.
All strategies improve with the number of voters, but
DBLemons does so faster
Results
• DBLemons provides
a more even
coverage of all idea
clusters
• Entropy of idea
clusters - first page
Results
• People made multiple
hops to compare
ideas with each other
but took less time
overall
Contributions
We show that:
• Majority voting is more time consuming and less
accurate than the other two alternatives
• Balancing idea quality and idea representativeness
improves the filtering of high-quality ideas
• Bag of Lemons with dynamic ranking has similar
filtering efficiency as Majority voting, but finds good
ideas faster. This result confirms the promise of the
technique proposed by Klein and Garcia on the
dynamic setting
Future work
• The methods developed have wide
ranging impact on large- and small-
scale ideation contests.
• Few directions of future research are:
• Systematically study how to select
number of lemons
• Study scalability challenges for very large
idea datasets

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When Crowds Give You Lemons: Filtering Innovative Ideas using a Diverse-Bag-of-Lemons Strategy

  • 1. When Crowds Give You Lemons: Filtering Innovative Ideas using a Diverse-Bag-of- Lemons Strategy Ioanna Lykourentzou, Faez Ahmed, Costas Papastathis, Irwyn Sadien, Konstantinos Papangelis
  • 3. How to filter the most innovative ideas involving the crowd? • Example: Redesigning the Bus Experience • 36 ideas • Symbols indicate the broad theme of each idea
  • 4. Majority voting • Each voter can upvote any number of ideas
  • 5. Re-ranking in majority voting • Ideas are ranked in descending order based on the number of upvotes they receive
  • 6. Snowball effect • Ideas which received the first initial upvotes are more likely to be seen by subsequent users
  • 7. Problems with majority voting • Prone to quickly locking into a fairly static ranking due to positive feedback loops • Crowds are less effective in distinguishing mediocre from excellent ideas • Prone to quickly locking into a fairly static ranking due to positive feedback loops • Crowds are less effective in distinguishing mediocre from excellent ideas
  • 8. Inspiration: Bag of lemons • Bag of Lemons: Ask voters to identify the worst rather than the best ideas using a multi-voting approach (Klein and Garcia (2015))
  • 9. DBLemons: Diverse Bag of Lemons We propose a crowd-voting method, which overcomes these problems by using Bag of Lemons voting and exposes voters to a wider idea spectrum, thanks to a dynamic diversity-based ranking system Algorithm implemented in three steps: 1. Identify clusters to which each idea belongs 2. Rank order ideas using our algorithm 3. Ask crowd worker to vote using lemons
  • 10. DBLemons Trade-off Function • Utility function is submodular, hence a greedy algorithm is theoretically guaranteed to provide the best possible polynomial-time approximation to the optimal solution.
  • 12. DBLemon visual example • Identify clusters • Transportation cluster
  • 13. DBLemon visual example • Identify clusters • Computer and Technology cluster
  • 14. DBLemon visual example • Clusters are equally represented
  • 15. DBLemon visual example • First voter distributes 5 lemons
  • 16. DBLemon visual example • Ideas sorted by quality and diversity. • Ideas with more lemons are pushed down
  • 17. DBLemon visual example • Second voter distributes 5 lemons
  • 18. DBLemon visual example • Ideas with least lemons are considered highest quality
  • 19. Women Safety Ideation Contest • The dataset we worked with • How might we make low-income urban areas safer and more empowering for women and girls?
  • 20. Process • We created 52 idea set summaries of existing OpenIDEO ideas. • Each summary was reviewed sequentially by 3 reviewers. Each idea evaluated by 30 crowd workers on 5-point Likert scale. • Top 30% selected as golden set • Comparison between majority voting, Bag of Lemons (BOL), and DBLemons approaches
  • 22. Results • DBLemons is more accurate, less time- consuming, and reduces the idea space in half while still retaining 94% of the top ideas. Performance comparison of the three ranking strategies. The dashed line shows the golden set cardinality cut-off
  • 23. Results • Progressive ranking per strategy, descending quality order. All strategies improve with the number of voters, but DBLemons does so faster
  • 24. Results • DBLemons provides a more even coverage of all idea clusters • Entropy of idea clusters - first page
  • 25. Results • People made multiple hops to compare ideas with each other but took less time overall
  • 26. Contributions We show that: • Majority voting is more time consuming and less accurate than the other two alternatives • Balancing idea quality and idea representativeness improves the filtering of high-quality ideas • Bag of Lemons with dynamic ranking has similar filtering efficiency as Majority voting, but finds good ideas faster. This result confirms the promise of the technique proposed by Klein and Garcia on the dynamic setting
  • 27. Future work • The methods developed have wide ranging impact on large- and small- scale ideation contests. • Few directions of future research are: • Systematically study how to select number of lemons • Study scalability challenges for very large idea datasets