Intacct, a leader in cloud financial management and accounting software, today announced that CrowdStar has replaced its two previous accounting systems with Intacct’s cloud-based financial system to better support revenue recognition requirements and improve financial and management reporting across its three entities. The move to Intacct has created new visibility into business performance and sped its monthly close by several days.

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FOR IMMEDIATE RELEASE
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CrowdStar Eases Complex Revenue Recognition and
Improves Financial Reporting with Intacct
Mobile and Social Game Developer Streamlines and Automates Financial
Processes with Intacct’s Cloud Financial Applications
SAN JOSE, Calif. – June 11, 2013 – Intacct, a leader in cloud financial management and
accounting software, today announced that CrowdStar has replaced its two previous accounting
systems with Intacct’s cloud-based financial system to better support revenue recognition
requirements and improve financial and management reporting across its three entities. The
move to Intacct has created new visibility into business performance and sped its monthly close
by several days.
With more than 220 million game downloads, CrowdStar is home to popular games such as Top
Girl and Mermaid World on mobile and Happy Aquarium on Facebook. As it quickly grew its
mobile and social game business, CrowdStar realized it would need to improve its financial
processes and implement industry standards in order to keep up with the company’s rapid
growth.
“We reviewed the top cloud-based financial management software and chose Intacct over its
competitors because it was better architected to support our complex revenue management
requirements,” said Victoria Bourne, vice president of finance and administration at CrowdStar.
“We were also very impressed with the dimensions capabilities of Intacct’s General Ledger,
including sub-ledger controls, which easily support the various types of reporting we need for
our business. With Intacct, we can now track revenues and expenses by our individual games,
as well as by location, department, vendor, customer, and more.”
As CrowdStar prepared for its first multi-year financial audit, it leveraged Intacct to implement
new revenue recognition rules and policies for the sale of virtual goods. Intacct’s flexibility helps
the company more easily defer and recognize revenues over the life of its users.

2. CrowdStar Eases Complex Revenue Recognition and Improves Reporting with Intacct
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“Intacct’s revenue management application makes it easier for us to handle the deferral and
future amortization of sales for our virtual goods and related costs,” explained Bourne. “It allows
us to set up multiple revenue recognition schedules and load in daily bookings detail, and then it
automatically schedules items for future recognition. Before Intacct, we had to maintain several
large spreadsheets, which were extremely time consuming and prone to error.”
Intacct’s multi-entity and multi-currency capabilities have also streamlined CrowdStar’s financial
processes. The system manages all foreign currency transactions and calculates currency
conversions and month-end re-valuations using automatically updated exchange rates. The
finance team can quickly consolidate the company’s financials for a complete view of its global
business.
The tagging capability of Intacct’s General Ledger dimensions combined with the ability to drill
down to transaction level detail has enabled CrowdStar to understand how its financial
performance is shaped by underlying business drivers. Previously, this reporting required
CrowdStar to manually merge data from multiple sources, which was a painstaking process.
“With Intacct, we have real-time visibility into our key financial and operational metrics, and can
slice and dice our financial information without having to use external reporting tools or set up
complex charts of account,” added Bourne. “Our finance department and company executives
can now easily access and review profit and loss reports that track bookings and related costs
on a period basis and by game, in addition to the company’s standard GAAP reports.”
CrowdStar estimates that Intacct’s reporting capabilities and automated revenue recognition
processes have reduced the time it would have taken the company to consolidate and close its
books each month by several days, despite its multiple entities and currencies.
To learn more about how Intacct helps software organizations improve productivity, please visit
http://us.intacct.com/your-business/your-industry/software-saas-accounting-software.
About Intacct
Intacct is the cloud financial management company. Bringing cloud computing to finance and
accounting, Intacct’s award-winning applications are the preferred financial applications for
AICPA business solutions. Intacct applications, in use by more than 6,000 organizations from
startups to public companies, are designed to improve company performance and make finance
more productive. Hundreds of leading CPA firms and Value Added Resellers offer Intacct to
their clients. The Intacct system includes accounting, contract management, revenue
management, project and fund accounting, inventory management, purchasing, vendor

3. CrowdStar Eases Complex Revenue Recognition and Improves Reporting with Intacct
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management, financial consolidation and financial reporting applications, all delivered over the
Internet via cloud computing.
Intacct is headquartered in San Jose, California. For more information, please visit
www.intacct.com or call 877-437-7765. Connect with Intacct on LinkedIn, Facebook, Twitter or
YouTube.
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Intacct and the Intacct logo are trademarks of Intacct Corporation. All other company and product names mentioned
herein may be trademarks of their respective owners.