1. | |JULY 2014
12CIOReview
CFOTECHOUTLOOK.COMAPRIL - 2016
Top 10 Finance and Technology Solution Providers - 2016
An annual listing of 10 companies that are at the forefront of providing
financial & technology solutions and impacting the marketplace
The Beast Apps LLC
recognized by magazine as
Finance and Technology
L
everaging potential and sophisticated technology
solutions has become one of the most essential tasks for
banks and financial enterprises worldwide. Technology
is helping them tackle the increasing complexities of
business, while satisfying customers’ needs for convenience and
security. With mobile apps, big data and analytics, the firms in
the sector continue to make significant investments in technology
to provide customers with more personalized services that are
readily accessible.
Meanwhile, with market opportunities growing faster than
IT budgets, implementing a new set of solutions are posing a
huge challenge in terms of compliance, regulations, and risks. IT
departments are struggling to meet all the business requirements
while ensuring the security of customers’ information. As a result,
financial institutions are looking for solution providers who can
align their technology investments in line with the organizational
goals, without compromising on the aspects of security and
regulations. There are scores of solution providers in the market
who offer innovative and customized solutions that guarantee
competitive advantage while enhancing accuracy in services.
In the last few months, we have reviewed more than three
hundred players in the finance technology landscape, and
shortlisted the ones that are at the forefront of tackling the industry
challenges. The listing provides a comprehensive overview of
their promising software, and the ways in which it can help run
the businesses in a better way.
We present to you CFO Tech Outlook’s Top 10 Finance and
Technology Solution Providers 2016.
Company:
The Beast Apps
Description:
Offers App Distribution Framework for
Financial companies to build, test, and
deploy their own apps within weeks as
opposed to several months
Key Person:
Ashok H. Mittal,
President & Co-Founder
Website:
thebeastapps.com

2. | |JULY 2014
13CIOReview
33April 2016
The Beast Apps
ADaaS:CloudBasedAppDistribution,Collaboration
V
irtualization of hardware,
network, and PaaS is swiftly
changing the ways finance
companies work. Their
synergies are resulting in easy to use
products for end-customers at one hand
and streamlined operations for capital
markets on the other. Considering a positive
correlation between business performance
and promising technologies, companies
want an infrastructure that can help them
build-test-deploy their own apps, and
distribute them leveraging the power of the
cloud—quickly and easily. “A determination
to enable financial businesses stay focused
on building their unique value proposition, their ‘Secret Sauce’
without being bogged down in application delivery phase
inspired us to offer a robust ADaaS (Application Distribution
As a Service) framework,” expresses Ashok H. Mittal, President
and Co-Founder, The Beast Apps. The company’s ADaaS
infrastructure helps the financial institutions distribute their
apps, safe, secure, real time, streaming and interactive in
the cloud.
The Beast Apps ADaaS leverages public, private or hybrid
cloud to enable enterprises deliver market calibrated financial
solutions pre-trade, trade and post-trade applications through an
App Store platform. An instant up-down scalability to withdraw
and install an application as per need acts as another value-
added feature. “Our state-of-art app store can be utilized by vast
variety of financial institutions including exchanges, inter dealer
brokers, Electronic Communications Networks (ECNs), and
Automated Trading Systems (ATSs) to improve competitive
advantage and velocity of innovation,” says Mittal. The company
also provides a software development kit—The BeastSDK—to
enable programmers develop and deploy apps in hours and days,
against several months. Subsequently, apps
are ubiquitously delivered across multiple
devices including desktop, browser,
phones, and tablets to promulgate ease
of use for user—as convenience matters
while taking trade and financial decisions
within seconds. For an entrepreneur, The
Beast Apps gives the ability to launch their
product in a very short period of time at low
cost and manages it, letting them focus
on business.
Hand in hand with their unique
SDK comes their cloud-based Microsoft
Excel plug-in which allows users to trade
directly via excel. The tool utilizes ETS/
ATS specific market data and trading protocols to offer real-
time information on market levels, depth of markets, click-to-
trade option to enable users perform transactions easily. “We
are one among highly distinguished companies who can foster
direct access to live market trading through—something as
simple, yet prominent as—Excel,” states Mittal. “We are also
extending Excel to capture interesting business workflows such
as, automatic trading, central limit order book trading, enhanced
program trading, Request For Quotes (RFQs), Client-Sales-
Trader collaboration and more,” he adds.
To reflect on The Beast Apps expertise, Mittal brings-in an
interesting case study where CME Group and ICAP, two large
financial institutions, relied on the expertise of company to gain a
relative value analysis product called rapidRV.com. This real-time
analytical tool combining ICAP and CME’s market data enabled
the client’s customers to perform side-by-side pricing analysis
and opportunity assessment between related fixed income
products and markets. Similarly, The Beast Apps was able to get
TruMid to launch their innovative business idea within months,
and continues to manage the entire trading system on
their behalf.
For the years to come, the company aims to strive for the
continued goal of faster, easier, and cheaper cloud infrastructures
for Fintech landscape. “CFOs were instrumental on the wider
adoption of the cloud because it provided ‘pay for what you use’
in a ‘pay as you go’ model, significantly reducing capital needs
for building and running hardware infrastructure. CFO’s should
look at ADaaS we offer as it brings similar benefits to their
organization further for software development and deployment,”
ends Mittal.
We are one among highly
distinguished companies who can foster
direct access to live market trading
through—something as simple, yet
prominent as—Excel
Ashok H. Mittal
Finance and Technology