Greensole, recycles discarded sports shoes to comfortable footwear and provide them to the neediest through corporates, NGOs and schools. Greensole also market a part of the footwear manufactured towards building a self-sustaining social venture.

2.  Globally 35 cr. pairs of sports shoes are discarded each year
 While, ever day worldwide 120 cr. people* wake up without having any
kind of footwear whatsoever
Did you know?
*UNICEF/WHO Joint Report: “Prevention and Control of Schistosomiasis and Soil-Transmitted Helminthiasis.” 2010

3. What we do?
Recycle non-biodegradable torn sports shoes into comfortable
footwear!

4. Problem
 Globally 150 crore sports shoes are manufactured.
• 35 crore pairs of these sports shoes are discarded each year
• 0.5% (75 lacs) are rejected as part of the manufacturing process
 Sports shoes have a shelf life
• They are not easy to repair
• Athletes discard 4 pairs of sport shoes in a year
 Discarded sports shoes are non-biodegradable and upon incineration
generate 30lbs of emissions/pair, equivalent to leaving a 100-watt
bulb burning for a week

5.  Non biodegradable materials used: PET, EVA, PU foam, nylon and
rubber
 Making sports shoes is a complex and intensive process involving
assembling up to 65 parts in 360 steps
Life Cycle Assessment

6. Vision
 To provide footwear to protect millions of people who are
dying each year due to diseases caused by unprotected feet
 To give livelihood to the underprivileged sections of society
 To make footwear with an absolutely minimal carbon footprint
 To promote the culture of recycling
towards a sustainable tomorrow

7. How it Started..
 Being athletes we are forced to discard 3-4 pairs of sports shoes
each year due to excessive usage
 Idea developed while experimenting on our discarded sports shoes
where we sought to utilize them in a productive manner
 Earlier utilized for personal use but have now made this into a
social venture

8. Milestones
 December 2013, we developed this idea by experimenting on our own
discarded sports shoes
 April 2014, selected among top 30 innovators of the country by EDII,
Ahmadabad in their “launchpad” challenge
 August 2014, won ESENSEX business plan competition held by NEN at
Jai Hind College
 February 2015, won Technology and Sustainable Development Award
at Eureka 2015, Asia’s largest B-plan competition, were among top 25
start-ups of India by Tata First Dot 2015, developed product, got
patents, have partnerships, have started providing footwear to the needy
and also selling.

9. Current Status
 Already in the market; refurbishing started at our facility
 Industrial Design Patents: D262161 & D262162

10. Partnerships

11. Our first customers at
Entrepreneurship Development
Institute of India (EDII),
Ahmedabad

12. Versions of the Product
 Rs. 149, for corporates/NGOs/sports organizations, ideal for fulfilling
Corporate Social Responsibility
 Rs. 249, general, sold in traditional retail and online stores
 Rs. 299, customized, people giving their shoes get slippers of that very
shoe but at a higher cost (to be launched in May, 2016)
 Rs. 749, high end recycled slippers to be housed at ethnic stores (to be
launched in Jan, 2016)
 Profits from sales would be ploughed back into various related CSR
initiatives

13. Business Model

14. Rs. 149/-

15. Rs. 149/-

16. Rs. 149/-
Rs. 149/-

17. • Rs. 149, for corporates/NGOs/sports organizers, ideal for doing
CSR/charity
• The Cause:
People are dying bare feet an epidemic we can eliminate
Ever day worldwide 120 crore people* wake up without having any
kind of footwear whatsoever
A lack of adequate footwear is more than a simple inconvenience or
lack of comfort
* UNICEF/WHO Joint Report: “Prevention and Control of Schistosomiasis and Soil-Transmitted Helminthiasis.” 2010

18.  Millions of people are infected by Hookworm, Elephantiasis and
Tungiasis and dying each year due to diseases contracted through
unprotected feet
 In villages people do not wear shoes, so we have developed a sturdy
recycled footwear which they can wear even while going to the fields for
farming
 Identified areas where people require footwear and at a later stage we will
be setting up recycling facilities in the villages itself

19. Restoring Dignity

20. Rs. 249-299/-

21. Demand
• Corporates/NGOs/schools pay us to donate footwear to the
needy
• Companies want to buy recycled footwear for their workers
• Recycled footwear are sold to public and revenues are
ploughed back into the venture
• Sell carbon credits, auction sports shoes refurbished to
footwear of famous personalities & also plan to have duel
purpose collection centers

22. Auctioning Sports Shoes of Famous Personalities

24. Competitors
• There are no direct competitors as ours is a novel idea
1.) For corporate
Corporates can choose to invest in other causes like giving food to
the needy etc but ours’ being an innovative thought, is getting great
traction!
2.) General category: for public
Competes with footwear which is not recycled but available in the
same price range
3.) Customized footwear out of one’s own shoes
No company is providing this service and as per our market survey
it has got great traction

25. 4.) High-end recycled footwear
Competes with recycled footwear made of different materials (jute,
used tires) in the same price range, but we also represent a social
cause unlike our competitors.
5.) Auctioning, refurbished-shoes of famous personalities
Something unique to our venture
6.) Helping companies like Nike and Adidas, recycle their defective
shoes (7.5 million/yr)
Currently no competitors in this segment

26. USPs
1.) Everyone can be a part of the cause as people would not mind spending
Rs. 149 to donate a pair in their locality
2.) The slippers will revolutionize the trekking industry by providing light
weight and durable footwear
3.) This innovation would ultimately lead to reduction of carbon footprint
4.) Utility to elderly people because of the cushion in the slippers and to
people from the theatre who prefer comfortable slippers
5.) Possibility of the beginning of a new game known as running slippers i.e.
running while wearing these specialized slippers

27. We have also taken care of
 Cash Cycle
 Inflation Cost
 Inventory Cost

28. MVP
 First hand made, semi automate and then fully automate
 Fixed Investment; sustainability will increase overtime

29. Team Description

30.  Enrolled in Babson College’s MSM in
Entrepreneurial Leadership program
 Graduated from Jai Hind College (BMS),
2015
 Did his schooling from Mayo College,
Ajmer
 An ornithologist and has published his
first book titled "Birds of Aravallis" in
association with Rajasthan Tourism and
BNHS India
 An ardent marathon runner, he was also a
part of the finance committee at the
Harvard India Conference which was
held in New Delhi, 9-10th January 2015
 Handling Marketing, Business
Development and Finance at Greensole
Shriyans Bhandari, CEO &
Co-founder

31.  National level Indian athlete
 Has won several races including Lavasa Run,
Thane and Khargadh Marathon.
 Lacks formal education and comes from a
family in Uttrakhand
 Came to Mumbai when he was 8 years old
and stayed in an orphanage (Sathi) but has
now made himself self sufficient
 Creative, hard working, determined and has a
knack for entrepreneurship
 Handling design and manufacturing of the
slippers
 Knows professional athletes and sports
organizations across the country
Ramesh Dhami, Co-founder

32.  Designer , 3 workers, 2 interns, 14 volunteers. Technical advisors
from FDDI, Kolkata and mentors from NEN & IIT, Mumbai
 Being sportsmen we know sports organizers and athletes across the
country

33. Featured In

39. Media Events

43. Support Our Initiative on Facebook

44. www.greensole.in