The 10 best franchise to buy in 2019

ULTRA TUNEMaking Vehicles more Reliable with Comprehensive Auto Services
Franchise Ecosystem
Is Franchise A Proﬁtable
Stroke of Business?
Editor's Perspective
5 Intriguing mantras to
nurture a Robust bonding
with employees
Sean Buckley
Executive chairman
Franchise to
Buyin 2019
The
10
Best

E
uilding a business from scratch requires strenuous efforts and is bit of time consuming for a beginner. Instead
Bbusiness ownership which is supported by the benefits of a big business network. Many times you have
of starting a business buying a franchise can be a viable alternative as it offers the independence of small
observed a same brand such as Subway, 7-11, The UPS Store, Ace Hardware, Pizza Hut, Hilton Hotels, Molly Maid,
and thousands more in different cities. These all are the examples of franchise where a business is operated and
overseen by a much larger company.
owever, the decision to associate with a franchise business is very research oriented. It involves multiple people like
business owners, investors, and entrepreneurs. Also, entrepreneurs have to evaluate that their options need to weigh the
risks and rewards, and consider the statistics before they make their decision.
One of the benefits of having a franchise is one doesn’t need a business experience to run the business. The franchises
usually provide the training and support system that one needs to operate the business model. But remember, acquiring
a franchise is not guarantee of success and the basic principles of good management and leadership such as informed
decision-making, hard work, time management, having enough money and serving customers well- still apply. With an
intent to shed light on the opportunities offer by franchises, Insights Success has curated a list of “The 10 Best
Franchises to Buy in 2019”. These organizations are not only creating value-added franchise offerings, but are also
providing unprecedented experiences to consumers.
An Enticing
Business
Opportunity

ltra Tune features as the cover story of this edition. The company specializes in the maintenance and servicing of all
the popular makes and models of motor vehicles in the Australian market, providing a wide range of servicing options
including manufacturer's handbook servicing, tuning, air-conditioning servicing and general repairs.
ltra Tune's franchise model provides a one stop shop helping to ensure its franchisee's long term business visibility
and success. Ultra Tune's corporate head oﬃce, which is serviced by more than 20 employees, ensures transparent
corporate governance, legal assistance/direction, sales and marketing support, product and service development,
training and centralized accounts processing. The mantra is to build trust through integrity and transparency based on
dependability and unequaled customer service.
lso, make sure to scroll through the articles written by our editorial team and CXO standpoints of some of the leading
industry experts to have a brief taste of the sector.
et's start reading!
“Uniting with franchise allows a beginner
to be a part of proven business model.
“
Rohit Chaturvedi

Articles
CONTENTS
CoverStory
08
Ultra Tune
Making Vehicles more
Reliable with Comprehensive
Auto Services
24
Editor’s Perspective
5 Intriguing mantrasto nurture a
Robust bonding with employees
34
Franchise
Ecosystem
IsFranchise A Proﬁtable
StrokeOf Business?

Reinventing the Retail
Massage Business Model
20
Destination
Athlete
Managing Quality in the
Technological Age
16
Quality Vision
Providing Assistance
at Every Step
28
Tech-Talk
26
FranServe Inc.
Providing digital marketing solutions
to over 100,000 businesses
worldwide for more than 2 decades.
32
WSI
36
Zen
Massage®
Emerging Tech and Revolutions to
Avoid Digital Irrelevance
Leaders in the
Youth Sports
Industry
BARAMI One Stop Shop for
Professionals on the Go
40
Expert’s Opinion

sales@insightssuccess.com
October ,2019
Editor-in-Chief
Pooja M. Bansal
Senior Sales MCoan-
daegseirgner
Business Development
Manager
Peter Collins
Marketing Manager
TechnicalHead
Technical
Specialist
Digital Marketing Manager
D'Souza
Research Analyst
Frank Adams
Database Management
Stella
Technology Consultant
vid Stokes
ManagingEditor
Anish Miller
Executive Editor
Kaustav Roy
Assistant
Editors Jenny
Fernandes Rohit
Chaturvedi
Visualizer
David King
Art & Design Director
Amol Kamble
Associate
Designer
Sanket Zirpe
Kshitij
Sales Executives
vin, Mark,
Sagar
Business Development
Executives
Alan, Sanket
SME-SMOExecutive
vale
Circulation Manager
Robert
Co-designer
Savita Pandav
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COVERSTORY
Ma k in g Vehicles
m o r e Reliable w i t h
Comprehensive
Auto Services

Sean Buckley
Executive chairman
“Our allegiance t o o u r
franchisees a n d
u l t i m a t e l y t h e i r
customers is o u r p r i o r i t y.
“

Tune works closely with various
leading tyre importers, supplying and
fitting quality, affordable tyres to a
range of passenger, 4 X 4 and light
commercial vehicles. It also offers
corporate and government fleet
management services, as well as a
nationwide Roadside Assistance
Program; providing customers with
peace of mind, knowing if something
goes wrong out on the road,
assistance isn’t far away. All Ultra
Tune services can be accessed by the
company’s free, purpose-built App.
An Agile Support Network
Ultra Tune’s corporate head office,
located in Melbourne, provides an
end to end franchise support
network: From site selection to state-
of-the-art, quality equipment, the
provision of centre signage to Ultra
Tune’s corporate standards. The
company’s franchise model provides
n this busy, ever-changing
Idaily commute to be an
world, everyone expects their
uninterrupted driving experience. For
hassle free driving, it is necessary to
ensure vehicles are in optimal
condition and serviced regularly; as
per manufacturer’s
recommendations. As a rule of
thumb; every car owner should have
a complete service every 12 months
or 10,000 kilometres - whichever
comes first. To keep your vehicle in
good condition, it is important to
have a detailed maintenance check,
to avoid any unpleasant breakdowns
while on the road. Taking this into
consideration, an Australia based
auto service company; Ultra Tune
provides both private and fleet
motorists with a full range of car
services.
Established in 1979 with its first
centre in Box Hill, Victoria, Ultra
Tune has expanded nationally to
become the Australian leader in
automotive after-sales servicing. The
company is 100% Australian owned
with more than 270 centers operating
throughout Australia. Ultra Tune’s
growth is steeped in a tradition of
quality and affordable service with a
vision towards an evolving ever-
changing future. The company
specialises in the maintenance and
servicing of all the popular makes
and models of motor vehicles in the
Australian market, providing a wide
range of servicing options including
manufacturer’s handbook servicing,
tuning, air-conditioning servicing and
general repairs.
In 2013, Ultra Tune launched its
highly successful tyre program. Ultra
Ultra Tune’s
m a n t r a is t o
b u i l d t r u s t
t h r o u g h
i n t e g r i t y a n d
tr ansparenc y.
“
“

The company firmly believes it is
necessary to be reliable and honest in
all business operations and is
dedicated to an exceptional quality of
service to maintain the standards of
the Ultra Tune Service Centres, in
terms of professional vehicle
maintenance and repairs, customer
service and centre presentation.
Personalised Service Offering
Ultra Tune understands the consumer
has choices, as such it is essential for
the organisation to strengthen its
status and that of its franchisees. The
company provides personalised
service through direct contact with
the customer and offers competitive
pricing for repairs and servicing – on
average 30-40% cheaper than
comparable services from
dealerships.
Ultra Tune strategically locates their
service centres, manned by
professionally trained auto
technicians. It supplies quality oils,
lubricants, tyres and parts and have a
a one stop shop, ensuring its
franchisee’s long-term business
viability and success. Ultra Tune’s
corporate head office provides
transparent corporate governance,
legal assistance/direction, sales and
marketing support, product and
service development, training, and
centralised accounts processing. Its
mantra is to build trust through
integrity and transparency based on
dependability and unequaled
customer service.
Proficient Leader
The elite team at Ultra Tune is led by
Sean Buckley. He is an Australian
entrepreneur with vast experience in
many areas of business. Sean is
Executive Chairman at Ultra Tune
and owner of Ultra Thoroughbreds.
He is a skilled entrepreneur with a
diverse range of interests including
sports, business and new
technologies. He went about building
Ultra Tune at the expense of his own
comfort, taking a mere $100 a week
in wages in the early days of Ultra
Tune so he could invest back into the
business, specifically the franchisees,
because these were the people who
were driving the model.
Embracing the Change
The traditional Australian auto
service/repair workshop is in an era
of rapid change. Ultra Tune is at the
forefront of embracing this change,
whilst retaining its core fundamental
attributes of quality and affordable
services. It has the much-needed
ability to service and maintain any
make of motor vehicle according to
the manufacturer’s handbook
specifications. The company provides
up-to-date technical training and
support and all-round business
support to its franchise owners.
Coupled with highly qualified,
industry-leading technicians, Ultra
Tune also brings powerful, national,
state, regional and local level fully
integrated marketing initiatives and
quality suppliers.

corporate identity for trust, loyalty
and brand association.
The “Buddy” System
Want to know when and where a
certain vehicle was last serviced
anywhere in the Ultra Tune network
and what works were completed?
Ultra Tune’s state-of-the-art, purpose
built SM4W (Salesmate for
Windows) system, offers
comprehensive customer service
histories, which allows the company
to provide unrivalled customer
service experiences, support and
back-up.
Compelling Marketing Structure
When it comes to the marketing,
Ultra Tune believes, strong and
effective advertising will always
continue to be an important factor in
its success. Franchise owners enjoy
the benefit of major media
campaigns, direct marketing via a
specialised computer database plus
the flexibility of being able to choose
from a broad range of local
advertising, promotional, social
media and digital packages.
Ultra Tune maintains a strong
conventional marketing presence by
spending more than $10,000,000
annually in television, print and
event sponsorships. The organisation
constantly recognises the need to
move with the times. With integrated
social media channels as the next
frontier in organisational marketing,
communication and promotion, Ultra
Tune retains a team of dedicated,
specialist social media consultants
charged with the objective of
building, refining and supporting the
company’s social media presence and
online profile. As an Ultra Tune

franchisee, one will be plugged into, and supported
through, this ever-evolving digital space.
Large Fleet Partnerships
Ultra Tune has developed an original and affordable
fleet maintenance plan for all types and sizes of fleet
vehicles. All marketing support literature is available
to each franchisee to assist them in acquiring fleet
business. The company provides a national central
billing facility for the benefit of many of the major
Fleet Management Organizations (FMO’S) such as
Custom Fleet, SG Fleet, Lease Plan and many others.
Many thousands of FMO related vehicles come to
Ultra Tune each year for regular services. The drivers
of these vehicles often decide to bring in their own
family vehicles to Ultra Tune as well.
24/7 Availability
In addition, Ultra Tune Roadside Assistance offers a
24/7 call centre based in Adelaide, providing priority
around the clock assistance for Ultra Tune customers.
The company aims to give its customers a high level
of service as well as complimentary 12 months
Roadside Assistance Cover. Ultra Tune Roadside
Assistance provides peace of mind to its customers
and helps retain loyalty to the Ultra Tune brand. Its 12
months complimentary Roadside Assistance adds to
the overall value perspective for Ultra Tune services.
Giving its customers true value for money, cheaper
servicing costs and a national warranty. Competing
your services with Ultra Tune means your new car
statute warranty stays intact.
www.ultratune.com.au
Tr u st y o u r
car w i t h us.“ “

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Managing Quality
in the
Technological Age
Chris Budd
Co-founder
Isolocity
www.insightssuccess.com16 | October 2019

Q
uality is a factor in any business, the importance
of a quality management system ranges
anywhere from “Essential” in industries like Air
Travel, and Automotive to “Important” in businesses
such as event planning, and consulting. Some industries
are required by the government to meet a certain
standard, and some are simply required by the big
players in their client base. One thing is consistent in all
industries, the long term success of a business is
dependent on the adoption of a quality management
system in some form. If errors are allowed to be
repeated, they will eventually erode a business.
Quality management software is the technological
solution for managing quality. It represents the latest
generation of quality management systems and poses a
significant opportunity to any type of business.
Quality and Resistance to Technology
Although the SaaS (Software as a Service) concept has
been around for some time now in many industries, it
seems to be a slower transition in the quality space.
Many companies established their quality management
systems years ago which are based in word, excel, and
sometimes even physical paper. Quality systems face a
strong resistance to change, the stakeholders remember
how hard it was to condition employees to follow new
compliance procedures and don’t want to do it all over
for the sake of going digital. Sometimes they think
switching to a quality management software is cost-
prohibitive, especially in the small to medium business
space. They settle in knowing their current system is
going to get them certified, but this mentality puts these
slow-movers at-risk.
The idea that overhauling a quality management system
will drain company resources is an archaic one. Yes, the
last time the business implemented a quality
management system, it was painful. It was done on the
backs of Microsoft documents, it depended on certain
people to remember all the “if this, then that” triggers. It
required the same information to be written out on form
after form. That is all very difficult and very
bureaucratic, it’s no wonder there is trauma from the
memory of that implementation, the neophobia is
completely justified.
It’s time to start challenging this fear of change because
a divide will form between those that adopt a quality
management software and those that don’t. Those that do
will see a significant drop in quality management hours
and therefore, a drop in overhead. These companies will
be able to offer their customers better prices and better
quality all at once.
The idea that switching to a quality management
software will be painful is a fallacy. When a quality
system is already in place, there are very few adaptations
required of the employees. They need to login to a new
interface, maybe some format changes from the old
forms, but otherwise, it’s asking them to do MUCH less.
About The Author Chris Budd is the Co-founder of Isolocity,
a quality management software designed to
drive customized quality management
systems for a wide variety of companies.
Isolocity supports the management of formal
systems such as ISO 9001 and other
standards in the ISO family, HACCP, GMP,
FDA, and most custom quality systems.
www.insightssuccess.com October 2019 | 17
Quality Vision

Our clients have reported saving as
much as 25% of their quality
management time, or saving them
from making additional hires. Many
clients have reported an easy
transition, sometimes the switch is
flipped in a matter of a day.
Quality Management Software
Adapting to Needs
At Isolocity, we have adapted our
software to meet the needs of a
diverse range of clients. Our initial
build left us with a software that
drove the quality management
process automatically for those
needing: specification management
and inspection, real time SPC,
CAPA, document control, internal
auditing, inventory management, HR
management, equipment
management, and/or supply chain
management. Among the more
exciting technological adaptations
are:
• Mobility
Many users of our system are
inherently moving while on the job,
and use their mobile devices to
capture photo documentation, we
married these requirements with our
functionality.
• User based permissions
Not all information in a company
should necessarily be accessed by all
employees, we mirrored this need by
allowing our clients to maintain
everything within their system and
restrict information as needed.
• e-Signatures
When moving to online, how do you
maintain the accountability the way a
written signature does on paper?
Some standards (for instance Part 11
At Isolocity, we are mindful that a
quality management software should
communicate with other business
software. We are currently turning
our focus to integrating with
accounting and retail software but the
broader vision is to allow client-
made integrations through services
like Zapier or an open sourced API.
Of course this is treacherous, how do
we manage the quality of the service
once we’ve handed it’s development
out to the masses?
● Augmented Reality
Imagine you could take a photo of a
product prototype and its
specifications are automatically
uploaded to the quality management
software. Imagine if inspection was
done entirely by camera and the
inspection data was uploaded
automatically. Complete a 5S audit at
the click of a camera… Technology
is not far from this reality.
Join the Technological Journey of
Quality Management
We live and breath technology
because we love the idea of passive
production, we want to enable our
clients to produce top quality outputs
while minimizing the time they have
to spend on production. There is so
much the quality management
software industry has already
accomplished to that end, the earlier
your company jumps on this wave,
the more you will get out of it.
of FDA regulations) require
signatures in many processes, we
were able to build this right into the
software
● External Delegation &
Communication
We reduced our clients’ work efforts
by allowing their vendors to
participate directly in their system,
for instance, many CAPA documents
are completed by vendors, we made
it so they can do this directly in our
clients’ systems.
On The Horizon of Quality
Management Software
We have our sights set on a few
technological trends that we feel will
be relevant to quality in the future,
here are a few of the more exciting
ones:
● IOT and AI
With the advent of smart fridges,
smart slow cookers, and even smart
garbage cans it’s clear any “thing”
can be made smart. As more of a
business’ equipment and supplies
become smart, the quality
management software will be able to
capture more information and use
less human input. Imagine a smart
caliper sending product inspection
measurements directly to the system,
or a smart machine shutting down
automatically when SPC goes out of
tolerance. Or a smart spectrometer, a
smart hotel cleaning cart, the list
goes on. Imagine this layered with
AI, predicting problems before they
even happen.
● Open Source API’s and
Webhooks
Products like Zapier and IFTTT have
made webhooking popular and easy.

Destinatio
n Athlete
Leaders in the Youth Sports
Industry “The first ten years of this company have focused on
providing superior customer service and a fervent devotion
to changing the conversation around sports. We are looking
forward to what the next ten years will bring.”
Since the very beginning, Doug Dickison recognized that
the industry was also lacking a focus on holistic
development. The need for a more all-inclusive approach
to address athlete needs resulting in the creation of
Complete Athlete®
360. It is a holistic, customizable
development program led by a best-in-class team of
experts proficient in various facets of personal
development in areas often overlooked in youth sports. The
goal of Complete Athlete®
360 services is to develop
successful teams and organizations by helping to create
winning cultures, respected leaders and connected people.
The Complete Athlete®
360 approach allows these experts to
embed themselves in a team or organization’s culture and
become a part of it. They get to know people and make
personal connections. This allows them to provide a lens for
the leaders to help reinforce their goals and develop their
own people. These services are then customized to meet the
specific needs of each client. The Complete Athlete®
360
team of professionals collaborates throughout the entire
process to ultimately deliver transformational, sustainable
results.
That sentiment is echoed in this customer’s recent
experience with Destination Athlete®
:
“Wanted to let you know both the girls and boys team as
well as us coaches are thrilled with the teams’ new
clothing! Most importantly, I would like to let you know
that, hands down, you have been the best company that I
have ever worked with in almost 30 years of coaching!
Great products, great artwork, speed in delivery and
awesome communication made this experience with
Destination Athlete® wonderful! We look forward to
working with you through the years.”
~Mike Schiavo, Mainland swimming
Iplaying sports every day. But, like with so many other
t goes without saying that the size of sports market of
present day is vast, where tens of millions of youths
industries, it had been too fragmented, too time-
consuming and too confusing. As a consumer, one has to
deal with several different vendors for uniforms,
equipment, trophies, etc. In addition, the focus was more
on the sport itself instead of on the individual athlete.
Since 2008, Destination Athlete®
is building better
communities through athletes. The company exists to help
the youth and high school teams get to their personal
destination by providing a one-stop resource with
everything a team needs in order to thrive and succeed.
A Visionary Chief
As parents are involved in the coaching of youth sports in
his town, Destination Athlete’s®
Founder and Chairman,
Doug Dickison, had ideas for a better way of doing
things. He seized the opportunity to drastically change the
youth sports market by spending the next two years
creating a business plan, researching the existing vendors
in the market and looking to companies that put their
customers first. On July 14, 2008, Destination Athlete®
became the first and only one-source solution for the very
lucrative youth sports market. The company’s vision:
“Everything Team, Everything Better™.”
Comprehensive Offering
Destination Athlete®
came out of a need for much more
than the market was providing to the athletes, parents, and
coaches. Hence, the most comprehensive offering was
born. Four key areas were identified as the main focus
including apparel, equipment, fundraising, and
performance. Doug says “We view ourselves as the most
thoughtful company in the athletic community, taking care
of youth sports teams with our comprehensive holistic
solutions and world-class service”. Further, he says “We
strive to be the single recognizable choice of teams who
have a quest for development and/or winning.” He adds,

Getting you there,
it is what we do on
a daily basis.
“ “
Turning Consistency into Achievement
In his experience as a small business owner, Doug’s
unwavering belief in the business is the key to his success
along with a good business plan and a full understanding of
the economics of the market. Destination Athlete®
is now a
national company with 96 franchises in 17 states and
continues to grow. For the fourth year in a row, Destination
Athlete®
has been named a Top 500 Franchise ranked #216
by Entrepreneur Magazine. Each year Destination
Athlete’s®
ranking has continued to climb. This positive
exposure has given prospective entrepreneurs the ability to
see the value in owning their own Destination Athlete®
business. It allows them the opportunity to combine their
passion for sports with a rewarding career in the ever-
growing youth and high school sports industry.
Testimonials
“Complete Athlete®360 is truly an all-inclusive program
designed to help our entire community reach their optimal
performance goals. Whether on the field, in the classroom,
or out in the world, we are better prepared to engage in and
reach our full potential” ~Meredith Santowasso, Director of
Summer Programs, Rutgers Preparatory School
“We chose to partner with Complete Athlete®
360 because of
the depth and quality of the programs it offers and its top-
notch professionals with whom we can work. We have had
an excellent experience and are excited about the
development it has and continues, to offer our coaches and
students.” ~Jan Hathorn, Director of Athletics, Washington
and Lee University
Doug Dickison
Founder & Chairman

mployees, management, and the customers are the
Eoperation. Often every company focuses heavily on
three most vital and integral part of every business
the third aspect i.e. the customers, justifiably correct as well
as it is the ultimate source of revenue generation through
which a company runs and flourish. But it is also equally
important to focus on the first aspect with equal force - that
is the employees- which create the value for the
organization. Companies hire people, train them and try to
retain them as long as possible, but not always an
organization and especially managers do the things which
increase the employee engagement with the organization.
Here we enlisted few time-tested mantras that can help any
manager to improve employees’ longevity with the
organization.
Recognize Your Employees Efforts
Every employee works for almost 1/3rd
of the day time in
achieving company’s objective. Employees work for
hours and get paid as well for their labour. But isn’t it
would be great if the top performing employees get
immediate recognition from their supervisor. Study
shows that, when managers provide
appreciation/bonus/incentives to the top performing
employees, it does not only create a special bond
amongst the employees and the management but also
increases the probability of longer association of
employees with the company. Doing such things also
boost up employees confidence and morale towards
work that ultimately benefits the company at large.
Spread your Values through Interactive Sessions
Many people love gaming. There are people who are
almost mad about gaming and can do whatever it takes to
excel in this form of fun activity. But it is not easy to
excel in gaming, gamers have to first understand all the
nitty-gritty associated with their favourite game including
rules, different stages, rewards, difficulty levels, bonanza
price amongst others.
After taking cognizance of such things and practising
religiously; a gamer really transform into an expert.
On contrary to this, when it comes to employees in any
INTRIGUIN
G
Mantras
TO NURTURE A
ROBUST BONDING
WITH EMPLOYEES

organization, performance and ethical behaviour decides
their future in the organization. Unfortunately, when things
do not go well, managers left with no option but to take
some strict action against the employee which many times
create strain in the relationship.
To avoid such things, it is must to brief about company’s
policies, business objectives and values in advance so that
each employee exactly knows what transformation he/she
needs to does in order to sync with the company’s culture.
Now it is also important to preach such things by taking
seminar/induction and other, so that new hires can
understands the importance of it. Without face-to-face
interaction, transferring the core value is almost impossible.
Therefore, it would be great to schedule brief
meetings/seminars/informal interactive sessions which can
keep the employees in sync with the company’s core
cultureand assist them to work on their weak areas. Doing such
thing always avoid a confronting situation at workplace and
ultimately strengthen bond between employees and
management.
Take Interest in Your Employees
What a particular employee likes? Where he/she graduated
from? Who are its family members? What fun activity
he/she likes in leisure time? What annoys a particular
employee at workplace? Answers to such things can only
be found in the minds of an employee’s close ones. If as a
manager, you take an active and ethical interest in an
employee, it does not only open a friendlier pool between
you and the employee but also help you understand his/her
motivations, likings, dis likings and other vital things that
are required to understand your employees better.
Ultimately, it assists a manager to carry out business
operation by focusing on company’s objectives with ease.
This type of bonding also nurtures a working relationship
that can open the channels of communication so that when
your employees have a good idea, they feel free to reach
you out. This way you can be the employees’ boss with
keeping employees’ trust and love at the core.
Nurture an Environment based on Mutual Respect
How you talk to your employees? How you behave with
them? How seriously you resolve their grievances? How
much space are you providing them to grow into their
career? These are some of the hard-hitting questions that
every manager has to take seriously. No matter how
competent a manager is, if you won’t create an atmosphere
of mutual respect, chances of losing your grip on the team
remain high. Moreover, if managers find themselves
pounding on the desk and engaging in intimidation tactics,
good chances are there that they can lose respect among
their employees. But if the managers create a positive
workplace environment based on shared respect, then it
will only lead towards growing your authority that too with
affectionate bonding with the employees.
Discipline is ‘Must’
Being friendly is a good thing. It resolves many problems.
In-fact, sometimes it solves the problem before it arises and
thus every manager should have this quality to create a
bond. But sometimes your friendly demeanour at workplace
gets exploited by some employees. Occasionally, some
employees can’t separate the friendly boss from the friend
and switch gears frequently between work-fun mode. If you
find an employee that is becoming overly familiar, joking,
or disrespecting someone, this is right time to show your
authority and keep the work-place discipline under control.
Doing this can help maintaining discipline without even
offending someone.
Although, the list is endless but these techniques surely do
wonders for managers and organizations if followed
consistently and stringently and help them achieve the
desired goal of employee retention for long.
Editor’s Perspective

E
ven for a motivated
entrepreneur, starting a business
from scratch includes a lot of
risks. Instead of starting a
business, one can consider
franchising before entering in
the realm of entrepreneurship.
Providing such fearless
individuals a chance to thrive.
FranServe Inc, a franchise
consulting and expansion
organization, helps other to
achieve their dreams of business ownership through
franchising. In an interview with Insights Success
magazine, Alesia Visconti, CEO of FranServe Inc.
sheds light on the organization's vision, objectives and
exceptional services.
“FranServe is the world's
largest franchise
consulting and expansion
organization. We help you
be in business for
yourself, but not by
yourself.”
Alesia Visconti
CEO
Alesia Visconti
CEO

Below are the highlights from the interview conducted
between Alesia and Insights Success:
Give a brief overview of the company and its vision.
As the largest franchise consulting and expansion
organization in the world, FranServe connects
entrepreneurs to franchise opportunities, introduces
franchisors to
qualified people, and trains the industry's most
knowledgeable consultants to make it all happen. Our
culture, technology, reach and scale are helping us
revolutionize the industry.
What are the cutting-edge products/services offered by
FranServe?
We are a full service, three avenue company:
1. Helping people become franchise consultants
2. Assisting people to own a franchise that fits their needs
3. Helping franchise brands expand and grow
What are the distinctive features/foundations that
makes FranServe unique from its competitors?
We have a deep-rooted desire to help others achieve their
dreams of business ownership through franchising. That can
include training and developing the best franchise
consultants, helping people become franchise owners, or
aiding franchise brands to grow. We're leading a revolution
in the franchise industry and have built the largest
organization in the world that connects people to franchise
ownership. We are transparent in our actions and behavior,
and are committed to our three core values: Integrity is
Everything, Grow or Die, Teamwork Gets Results. We also
stand by a Code of Ethics. In 2018, we acquired the
Franchise Dictionary Magazine to further our growth
initiative. In 2019, we donated $20,000 to Freedom Service
Dogs of America, a non-profit organization providing
service dogs to veterans and children.
Describe the experiences, achievements or lessons learn
that has shaped the journey of the company.
The biggest changes in the company have come about
because of the changes in the leadership team. We have a
unique culture and take business seriously, but never
ourselves. Working closely as a team encourages
camaraderie and support. We don't believe in pitting people
against each other, ranking consultants based on
achievements, or holding back information from one
another. It is truly a transparent environment, full of
warmth, fran-ship, and support.
Where does FranServe see itself in the long run and
what are its future goals?
Our second core value is "Grow or Die" which means we
always have our vision pushing forward, out on the horizon.
As franchising explodes in the USA and abroad, so will
FranServe!
Testimonial
"After a 20+ year career in corporate America I decided to
become a franchise consultant. It was a very challenging
change because I wanted to be able to knowledgeably serve
my clients, but I knew almost nothing about the franchising
industry. FranServe changed all that! FranServe has the
most comprehensive training program in the industry, both
initially and ongoing. It includes continuing education,
franchise specific reviews available on-demand, bi- weekly
group calls for support and further development, and a
fantastic 4-day annual convention which is by far the most
useful I have ever attended in my professional career.
FranServe is the right choice if you want to join the
Franchise Consultant Industry!" - Trey McClure, FranServe
Consultant
"FranServe consultants are knowledgeable, well-versed in
the franchising industry, they educate and support their
clients as they go through the due diligence process. I have
worked with numerous consultants within the FranServe
network and they are among the most professional and
competent in the industry."- Holly Owens, Alliance
Franchise Brand
"Being introduced to the FranServe opportunity is one that
I'll be forever grateful. Every day I make positive changes
in people's lives and my own! I'm emotionally,
professionally and financially rewarded and feel very
blessed to be part of such a caring community of
professionals." -Diana Capirano, FranServe Consultant
About Alesia Visconti
Alesia Visconti, has 20 years of experience as a CEO &
President, driving organizational development and taking
companies to the next level, both domestically and
internationally. An author, professional speaker, and
entrepreneur, her motto in life is “Work hard, play hard,
help others, repeat.” Visconti's own career took a twist
when she began training as a FranServe consultant while
serving as the CEO of an international career transition
firm. She quickly rose to the top, became the President, then
CEO of FranServe, and now continues to lead the next
stage of FranServe's evolution.
Passionate about the franchise industry and ensuring people
have the opportunity to take control of their future, Visconti
never loses sight of her mission: to help others achieve their
dreams of business ownership through franchising, and to
train and support the industry’s best franchise consultants.
www.FranServe.com

T
he past several years have brought about sweeping
changes in business technologies from main stream
adoption of AI and voice activated devices to AR
and VR solutions. Personal assistants power multiple
devices and the internet of things push companies to keep
up or get left behind. As emerging technologies push
forward, consumers are getting use to a level of service,
unimaginable just a few years ago. Millennials and Gen
Z’ers have grown accustomed to being able to customize
everything, get it the next day, and return it with no
ramifications.
All of these technological advances are changing the way
business is conducted at a base level and automation is
finding its way into everything from marketing to
warehousing. To cap it all off SEO is becoming increasing
qualitative. Since quantitative factors can be gamed to beat
the system, giants like Google and Amazon have decided
that just because your company has an excellent keyword
and schema strategy, doesn’t mean your business is the best
at what it does. Both are relying more on qualitative factors
like customer conversions, customer reviews, and even the
amount of foot traffic you have at your physical locations.
Amazon and Google get set to square off as the Ecomm
arms race continues to escalate and Zero Click ECommerce
becomes ground zero for these platforms to gain your
business. Zero Click Ecomm allows you to book a service
or buy a product from your home speaker or phone without
leaving the Google or Amazon platform or going through a
traditional checkout process.
In order to succeed, businesses need to be flexible, adapt
to a changing landscape and meet consumer expectations.
What often is not addressed, however, is whether a
business should adopt these technologies and how to decide
which ones make sense. With development costs for
custom built consumer-based apps starting at 100k and lead
times over 3 months, todays CITOs and CEOs need to drive
innovation, protect it, and capitalize on it just to stay ahead
of the competition. Three technologies or revolutions that
every
business needs to consider right now are Artificial
Intelligence (AI), Augmented Reality (AR), and Zero
Click Ecomm.
● Artificial Intelligence (AI): No matter what generation
you are from, Artificial Intelligence (AI) has impacted
you in some way. The old chess playing robot Deep
Blue project, with origins dating back to the 80’s, has
evolved into the advanced systems like IBM Watson and
Amazon Lex. Once highly guarded proprietary systems,
AI platforms have become open and friendly to
developers with systems capable of learning and driving
results. Today Artificial Intelligence drives consumer
interactions through website and texting platforms.
Many automated marketing platforms are incorporating
AI to make sure that your advertisements reach the
people most likely to purchase your product.
AI is an emerging tech that all businesses need to put on
their short list. PWC predicted that AI will help marketing
solutions based on Big Data and we already see business
systems like Buxton incorporating AI into their mapping
models. AI is advancing science, marketing, and business
management, AI has the power to predict results, improve
ROI, and save money.
● Augmented Reality (AR): Augmented Reality is
becoming a game changer for many industries,
however, what exactly is it and how does it benefit
modern business? Many people I talk with still confuse
Augmented Reality with Virtual Reality (VR). Virtual
Reality is a 3D environment, a complete virtual world
that is immersive where the consumer is fully rendered
inside a digital space and requires somewhat
cumbersome electronics like headsets and haptics to
complete the experience, (á la Ready Player One).
Augmented Reality (AR) is much more practical and
prevalent. AR allows the consumer to change things about
their real environment with the assistance of technology,
Emerging Tech and
Revolutions to Avoid
Digital Irrelevance

usually a phone app or integrated web tech. The beauty space
has flocked to AR to allow consumers to virtually try on make
up or change their hair color such as the YouCam Makeup –
Magic Selfie Cam showcased at the 2019 CES show. These
are practical solutions to consumer pain points, allowing them
to try before they buy. AR can help a consumer choose
furniture, car accessories, and more, as they look in real life
on themselves or in their own house as opposed to how they
think they will look be online images. Wayfair has been
leading the charge in this space and revealed at Shoptalk that
they are digitizing much of their online inventory and
converting them into interactive images.
● Zero Click Ecomm: Zero Click Ecomm isn’t tech, but it
is a revolution. Powerhouses Google and Amazon are
going head to head for your business and it is a two-pony
race. According to an Adeptmind Survery, 46% of product
searches originated on Amazon compared to 34%
originating on Google. Amazon has been dominating the
global Ecomm market, proving a long tail strategy can be
immensely successful. As they grow, Amazon is bringing
that level of innovation into the brick and mortar world
with automated checkout and account based transactions.
Google however has not given up. They may be behind in
product search originations, but according to Statista.com
63% of all searches still start with Google. Google’s goal
over the next couple of years will be to have you never
leave the Google Platform. Google’s technology
investments in Google Business, Google Merchant,
Google Manufacturer, Google Reserve, and Google
Analytics, allows business to list their location, sell their
products, book their services, advertise their wares, and
track their ROI, all without ever leaving the Google Suite.
As business tech evolves and progresses, business need to
keep pace to avoid becoming obsolete. The good news is that
as the tech advances so do the solutions, and many software
companies are building out of the box solutions for various
industries to bring you up to date. There are AI solutions for
customer service, marketing, and management. There are
AR app builders who can help you utilize the technology for
your consumer solutions, even if your company hasn’t been
keeping up to date. It will be every CEOs responsibility to
provide the vision of how the tech fits into their organization
and CITOs and CMOs will be integrating the technology and
pushing it even further. If we embrace the change, we will be
able to do more and achieve higher ROIs with deeply
satisfying consumer experiences. Artificial Intelligence will
make sense of Big Data, Augmented Reality will provide the
ultimate customer experience, and Zero Click Ecomm will
make the transaction process easier and simpler, bringing
more ROI to companies with the vision to utilize the
technology and avoid digital irrelevance.
GregForsythe is the SeniorDirector
of Branding and Innovation for
Deka Lashand servesasamarketing
consultant and advisor for the
beauty and wellness industries.
Greg hasdirected commercial
projects for Fortune 100 clients
such asWal-Mart, CVS,Verizon,
Kroger,Walgreens, Johnson and
Johnson,and UPS. Greg
studied Operations
Management at Penn State
before obtaining his
Marketing Certification
from TheWharton
School.
About the Author

P zÖidiog digi¶al m a ke¶iog
¨zl¾¶izo¨ ¶z zÖe 100,000
b¾ïoe¨ë¨ × z ld×ide fz m z e
¶hao 2 decade¨.
Tnewspaper, and radio advertising ruled a company’s
he internet has completely altered the face of business.
Gone are the days when Yellow Pages, television,
media budget. Today, businesses are investing in digital
marketing campaigns to promote their products and services
and are reaching their consumer base in a more relevant,
personal, and cost-effective manner. Forecasting the impact
that the internet would have on the face of business, WSI, a
leading expert in digital marketing, entered into the
marketplace more than 20 years ago. The knowledge and
expertise they’ve gained over the years have enabled them to
become one of the largest and most experienced digital
marketing agency networks in the world; helping over
100,000 businesses to grow by providing them with unique
digital marketing solutions.
In an interview with Insights Success, Daniel Lattanzio, Sr.
VP of Franchise Development at WSI, shares the company’s
story, service offering, and future vision. WSI provides
marketing solutions to businesses of all sizes and across all
industries. They help organizations solve their marketing
challenges and stay ahead of the learning curve in this fast-
paced digital world. Below are highlights from the interview
conducted between Daniel and Insights Success:
Give a brief overview of the company and its vision.
WSI is a digital marketing company headquartered in Toronto,
Canada. Founded in 1995, we began franchising our proven
digital marketing system a short time later. Now, after more
than 20 years in business, we have offices across the globe,
and a network that’s helped over 100,000 businesses develop
their digital marketing strategies.
WSI’s proven model helps our franchise owners take back
control of their lives in order to achieve the next level in their
career, build equity for their future, and enjoy living the
lifestyle they want. Our network of consultants really makes a
difference, both in their own lives and in the businesses of
their clients.
What are the cutting-edge products/services offered by
WSI?
At WSI, we don’t believe in cookie-cutter digital marketing
strategies. Businesses may have similar pain points, but their
goals and objectives are unique. That’s why our approach to
delivering digital marketing solutions (the WSI Internet
Solutions Lifecycle®) has a whole phase dedicated to learning
about the marketing problems a business needs help solving.
Our goal is to build a long-lasting business relationship with
our clients and become their trusted partner for all their digital
marketing needs. We do this by leveraging digital marketing
tactics like PPC, SEO, social media, Facebook advertising,
marketing automation, inbound marketing, etc., to help
elevate their online brand awareness and reputation, provide
them more leads and sales, and improve the performance of
their online properties.
Give a detailed description of the
Founder/CEO/Management’s contribution to the company
and the industry.
After attending Sir Wilfred Laurier University, our co-founder,
Dan Monaghan, founded a sales and marketing company at
the age of 21. The company, The Northern Group, had a focus
on marketing environmental products in Canada. Within three
years it had grown to an annual sales volume of $14,000,000
in four countries. In 1993 Dan co-authored the book, Why Not
Me? which quickly became a national bestseller.
With Dan’s ability to foresee emerging trends and capitalize
on them, he co-founded WSI in 1995. In 1996 he wrote the
book Amazing Secrets of Profiting from the Internet. WSI’s
latest book, Digital Minds, was released in 2013 (and again in
2015 with a 2nd edition). It quickly achieved bestseller status
and is now available in multiple languages and is one of the
top-rated digital marketing books available on Amazon.
Today, WSI’s boasts the world’s largest digital marketing
footprint. WSI’s partnerships with industry leaders like
Google, Microsoft, and Adobe have positioned the company
as a worldwide leader in delivering digital marketing solutions
to businesses.
What are the distinctive features that make WSI unique
from its competitors?
WSI is a business consulting franchise, bringing high level
consulting to small and medium-sized businesses worldwide.
Unlike other franchise models, we have a patented consulting
system that all franchisees follow, allowing them to create
strategies that are targeted and measurable for each business.
WSI Consultants are free to focus on their client’s current and
future strategy while following our 6-phase WSI Internet
Solutions Lifecycle® and have access to a vetted list of top-
notch suppliers deliver high-quality digital marketing
solutions on their behalf.

As a digital marketing company, WSI’s collaborative network
of Consultants makes it very unique in comparison to other
marketing agencies. Our consultants can tap into the collective
brainpower of the WSI network and apply these insights to
each business they work with.
Describe the experiences, achievements or lessons learned
that have shaped the journey of the company.
When the founders of the company first laid out the vision for
WSI, it was before the internet as we know it today. Back then
it was called the information superhighway, and the objective
was to build the distribution network for goods and services
around the world using this superhighway. It was this initial
concept of the internet that inspired our founders to create a
company to help businesses leverage digital communications.
At WSI, we realize that many businesses lack an
understanding of the internet and its full potential. Embracing
and closely following the ebbs and flows of the digital
marketing industry is one of WSI’s greatest strengths. We
have over two decades of experience, not only keeping on top
of the pulse of the digital space but also adapting our systems
and processes so we can continue to provide the best digital
marketing strategies to the businesses we work with. For
members of the WSI network, this represents opportunities to
teach, consult, and lead businesses on how to use digital
marketing to their fullest advantage. At WSI, we’ve embraced
change and developed a process that offers our network
unlimited opportunities and an unprecedented growth curve.
Where does WSI see itself in the long run and what are its
future goals?
“We are moving into the world of Minority Report, where
advertising is delivered to the consumer in a personalized
manner.”
Digital marketing has changed; where previously demand
could be harvested through marketing, now we must generate
demand through personalized knowledge of the end client.
With AI and machine learning we can harness millions of data
points and develop exact user trends. At its core, WSI is a
consulting company that analyses the business strategy of our
clients and delivers an agile digital marketing strategy to align
with their business goals. We can’t forecast all the digital
marketing tools and services that will be available in the
future, but we can forecast that WSI will be there to provide
these tools to our existing and future clients.
Give us a few testimonials of your clients that accurately
highlight WSI position in the market.
“Internally they refer to our network as the WSI Family. I can
tell you first-hand, they mean that. It is a family with all the
respect, coaching, care and familiarity a work family can
provide. I’m proud to be part of this family. WSI is in the
digital marketing business, and for those of you dreaming of
succeeding, and willing to work hard, in your own business,
WSI delivers.”
Domenic Ali, WSI Digital Marketing Consultant
“In October of 2017 I left the corporate world to run my own
digital marketing business under the WSI umbrella. WSI has
provided me with a wealth of knowledge via in class and
online training. They provide their Internet Consultants with
everything they need to start and run a successful business
with continuous support. Everyone at the home office is very
well versed in the history and new developments in all aspects
of digital marketing and consistently update the services and
training available. They are also very pleasant and
professional in every engagement. I appreciate all that you
have done and continue to do to assist me and my business
and I’m glad to be a part of the WSI family!”
Jeremy Howard, WSI Digital Marketing Consultant
Solving digital marketing
challenges for over 100,000
businesses worldwide.
Daniel La anzio
Sr. VP Franchise Development
WSI

IS
FRANCHISE
APROFITABLE
STROKEOFBUSINESS?
Tremarkably adaptive
echnology, technique—name it,
the world has bestowed some
implications and stimulated them into
becoming a global brand. Yet, many
organizations are striving to attain the
full benefits of being a globally
recognized brand. To stretch out
confinements, various organizations
often offer franchise licenses to
franchise owners in potentially
profitable regions for acquiring a better
customer approach. Instead of starting
from a scratch, an individual can
purchase a franchise and start with a
proven business model that has a more
probability of achieving success.
With adequate management and
guidance, one can easily flourish in the
business world. Franchise business
strikes down certain hardships and
struggles that might be faced in the
start-ups. Choosing franchise

businesses over a start-up could prove
as a better idea, as it has more fruitful
benefits that of any initial-staged
businesses.
An Established Open System
Unlike any start-ups, a franchise
business allows an individual to carry
out the operation directly from the
established foundation. From brand
cultivation and marketing to future
plans and customer base, a new
franchise owner is blessed with almost
everything. An outlet of a franchise
ensures the idea of following the
similar business modules and
operational methods can be more
effective. And, implementing some
new tweaks in such absolute aspects
makes the task easier for a distributor.
In addition, it also allows professionals
to overview the business reports and
key performance indicators which aid
compassion over choosing a franchise
which is more suitable with a
purchaser’s business ethics. This
reduces the risk of being dominated by
franchisors and other investor entities
and helps in drafting own rules to
follow on.
Though a franchise comes with a well-
established platform, it does require
consistent efforts on bringing the
organization upwards. According to
various reports and facts, it has been
also stated that the success rate of
franchise business is quite higher than
an independent entrepreneurial
venture. As franchisees operate under
a systematic business model, they get
an indirect training in marketing as
well
as staff handling. With a large-scale
marketing, the franchisees can
promptly attain more customer
attraction resulting into a higher
growth rate.
one to adapt and make appropriate
business decisions. Besides, a strong
support system is often a necessity
rather than a want. It supports an
individual in maintaining balance
between both independent ideologies
and the brand’s business modules. The
support mostly includes the vast
knowledge about the franchise and an
expertise outlook on products. With
such system, many new business
personalities can perpetually sustain in
the massive markets.
Less risk factor and Higher Success
Rate
One of the primary concern factor and
the misconception in franchise
business lies within the limitation of
autonomy. Unlike individual
enterprises, a franchise business might
be facing some problems regarding
receiving a full scale autonomy which
can be overruled thereafter. It requires
Franchise Ecosystem

Instant Customer Access
Customer engagement is one of the
most crucial and difficult processes in
a business to bear. To gain more
number of customers, an organization
has to invest their time and efforts on
processing various marketing aspects.
In case of franchise business, the odds
are quite similar but with fewer efforts.
As most of franchise brands have a
national or a global recognition,
franchisees are required to contribute
into a “marketing budget” through
which the parent companies could
process out an extensive promotion
campaigns. Meanwhile, franchisee can
also start an independent campaign in
order to gain instant customer
engagement.
Below are some methods through
which franchisees can uplift the
business, independently.
Focusing on target audiences—instead
of exaggerating over customer
approaches, one can narrow down the
target audiences to highly qualified
prospects. It allows business owners to
concentrate and come up with best
prospects to deliver.
Return-policy—being the most
traditional and effective way to attract
customers, utilizing return-policies in
franchise business will aid the
franchisees to get better customer
approach. Providing something in
return and offering various schemes
helps in creating an adverse marketing
network.
How Franchise Business works?
Quite a few requirements are needed
to be fulfilled by a prospective
franchisee owner in order to get
qualified for licensing the brand’s
name. The qualification requirements
significantly vary from one franchisor
to other. It often includes maintaining a
higher net worth and a good credit
score for a larger initial investment. In
addition, a franchisee must be having
another source of income also an
industry/management experience for
guiding business effectively.
Subsequently considering all the
factors, the franchisor determines
whether the prospective owner is
worthy enough to be qualified for the
business or not.
A Franchise agreement includes certain
sets of terms which are required to be
followed by the franchisees. After
being qualified, an individual signs an
agreement where he/she has to pay a
franchise-fee in order to acquire the
license to use the brands name and its
business processes. Simultaneously,
the franchisor assists franchisees with
allocation, supplier connections, store-
management and staff training.
However, it also bestows various facets
like specific tested operating system,
with creative marketing strategies.
Initially, the opportunities of
implanting reinvention in franchise
business are narrowed down as the
focus of a franchiser is on delivering a
consistent experience across all the
locations. A multiple franchised
locations, a franchisee can easily attain
increased purchasing power. Also,
Franchise business allows business
persons to be flexible to try new
products or services in order to test in
the real-time market scenario. Thus by
considering above aspects, it can be
concluded that the franchise business is
most secure and best option to
invest in.

Reinventing the Retail Massage Business Model
Zen Massage®
M
anaging health conditions
and enhancing wellness are
growing priorities in
people's lives. Consumers and the
medical community alike are
embracing massage as part of a
comprehensive wellness journey; it is
also increasingly a part of health care
plans. The Zen Massage® franchise
system is growing by capitalizing on
these trends.
Zen Massage is a successful system
with locations in six states. It is poised
for growth nationwide, particularly the
Southeast. It offers competitive
advantages that both consumers and
franchisees prefer. For consumers, it
offers professional massage therapy
and skin care services in a
comfortable environment at everyday
low prices with no contracts or
membership fees. To franchisees, it
offers a simple, proven business
system at lower costs and fees.
Consumer- friendly Offerings
Zen Massage has reinvented the retail
massage business model. According to
the company's research, consumers
hate contracts and membership fees
like they hate cell phone and cable TV
contracts and fees. Zen is structured to
not lay those hassles on consumers.
This is a main reason its customers
choose Zen Massage.
A Franchise Business Veteran
Randall Scribner, CEO believes a
franchisor's success comes from
building strong, successful franchisees.
strong location performance, and
system expansion. Larson joined in
2014 and began retooling Zen
marketing.
Key Learnings
The key thing that Zen Massage has
learned is to view the industry from the
customer point of view, first and
foremost, and to view its business from
the standpoint of, "What does it take
for a franchisee to succeed?”
Offerings to Franchisees
Zen Massage® offers the following to
prospective franchisees:
● Comprehensive classroom and on-
the-job training before their center
opens.
● Side-by-side help when one does
open.
● Guidance in recruiting Licensed
Massage Therapists, hiring and
training administrative personnel,
and team building.
● Zen Massage's proprietary,
comprehensive, regularly updated
Site Selection, Training/Operations,
Location Opening, and
Marketing/Advertising Manuals.
● Help selecting the best location for
their Zen Massage business, and
assistance in design and build-out of
their location.
● Timeline driven store opening
manual
● Ongoing consultation with the
company's Franchisee Support Team
● Internet and technology support
● Visits from Field Support
He is a veteran of nearly 25 years in the
franchise field as an executive and as a
franchisee, including 14 years with
TCBY and serving as COO of Just
Fresh Restaurants. Keith Larson, VP of
Consumer and Franchise Marketing,
was a long-time veteran of McDonald's
Restaurants in both marketing and
franchising/operations.
Randall joined Zen Massage as
consulting CEO in 2008 and acquired
the system in 2010. The past few years
have been spent preparing all aspects
of the Zen Massage system for its
current

Representatives
● Custom built Zen Massage branded website (including
mobile) personalized to their location and services.
Includes dedicated portal for franchisee resources.
● Business system software specifically written to assist
them in running their Zen Massage business
efficiently and profitably.
● Leadership and resources in marketing their Zen
Massage business, from Grand Opening to on-going
promotional efforts – including social media and internet
marketing direction and content.
● Specially negotiated discounts from vendors including its
national Zen Massage contract with Dermalogica tm.
Poised for Growth
There’s a Japanese saying Keith Larson learned during his
tenure in McDonald's: "To go fast, you must first go slow."
He says Randall inherently knew this, and spent several
years after acquiring the company fine-tuning operations
and reshaping it as a franchise system. When Larson
joined Zen Massage, he took that approach to get its
marketing positioned right. In the last three years, the
company has reached the place where it is really poised for
growth - and it's happening. Recently, it has welcomed
four new franchisees to its system and is about to open a
fifth new location. (Zen’s16th).
Ensuring Customer Satisfaction
“At 59.99...without the membership and great hours that
can accommodate mostly any schedule, it is unbeatable.”
-
Court G. Charlotte NC
“"Great new massage place, no more monthly contracts.
Bri was my massage therapist and she was great on
relieving my tightened neck muscles” – Kimberly P.
Henderson, NV
“I go to Zen Massage several times a year the massages
are always great and the prices are wonderful, unlike other
chains they have no contracts/memberships so there is no
awkward/annoying sales pitch to join.”- Tamar R. Boca
Raton, FL
Keith Larson
Partner & VP of Marketing
Clos
e
your
eyes
coun
t to
Zen!
®

One Stop Shop for Professionals on the Go
Tchanges; it seems as if as soon
he world of fashion and retail
is going through continuous
as anyone gets a new system set up, it
changes again. There is more
confusion than there are remedies. Old
timers, as well as new fashion houses,
have either down sized or completely
closed their doors in the recent years.
Every time someone reads an article
from so-called professionals, they
notice even more emphasis on
customer service; although customer
service is an important part of the
business, by now it is pretty much a
standard procedure throughout high
end retailers.
If we review all businesses in general,
what we notice is that those who are
succeeding, at least comparing to most
others, have certain elements in
common and one in particular: value.
Operations, such as TJ Maxx, are
growing and forcing most other
department stores to become irrelevant.
Major specialty European chains, such
as ZARA or H&M, deliver fashion, a
cool place to shop, as well as value.
They are taking market share from
their U.S. competitors season after
season. Most U.S. stores, up until the
closures began a couple of years ago,
were forced by Wall Street to grow
without any concern for profitability.
There is a very big conflict with most
top executive’s interests and actual
business models. They are expected to
grow the top line first, so that the
chains and other retailing majors
continue over saturating all U.S.
markets with their foot prints; only to
be rewarded on the short-term, while
their tenure may last. When they left,
they also left a less manageable and
more challenging business for the next
group to navigate; they kicked the can
down the road.
The biggest challenge for the larger
companies is the fact that everyone
wants to tweak the business, rather
than reviewing all nuts and bolts of
their model. Now, discounters must
give department stores a run for their
money, and some Europeans are doing
the same to U.S. chains; no one is
willing to take a major risk, they are
not even looking at those issues and
who can blame them for being scared?
As for the smaller “mom and pop
shops,” unless they can come up with
something other than trying to buy
better or give a better customer
service, their years will be numbered in
all major markets. There was a time
where there were a few boutiques on
most New York City blocks, but today,
aside from just a few, they nearly are
all gone. Those models would likely
still work for suburbs where those
major chains do not find it profitable to
have
a presence.
Expert’s Opinion

Technology has forced retailers and businesses
to look into e-commerce, however, most have
not yet discovered how to make it profitable.
With online return rates being an average 35%,
restocking and putting items back into their
original shape could become a labor-intensive
process; all assuming the items are unused upon
their return. Shopping online, while great for
technology purchases, gives no personal
immediate gratification. Shopping for fashion
has been an outing for many individuals, to
bond with friends and family. We keep hearing
different ratios of numbers of online selling
versus brick and mortar selling. According to
the co-author of Conversion Optimization,
Khalid Saleh, in 2018, 8.9% of all retail sales in
the U.S. came from online selling. This meant
there were still another 91% of sales that went
About the
AuthorAt the age of 24, fashion
designer Bahram Hakakian
opened his rst retail location,
BARAMI, with a vision of
giving women what they
deserve out of fashion. Now,
founder Bahram Hakakian, aka
BARAMI, and his three
daughters are proud to
announce the new direction of
their fashion empire, by
creating a wholesale collection
as Patrizia Luca. Their
collection is being sold within a
wide variety of specialty stores,
as well as their own BARAMI
locations; turning
their retail stores into a
multi- brand, one stop
shop for the professional
on the go.
to brick and mortar operations; a rather large number. If we also take into
account that between 20,000 to 25,000 stores have closed their doors in
the past few years and split those sales through their remaining stores,
the potential becomes even greater.
ZARA, and its counterparts, have effected every country in the globe. All
this, while registering success and growth year after year. They deliver
fashion at a good price, however, they are focused mostly on a trimmer
woman and a younger generation. American women are sized, on
average, between a fourteen and a sixteen; most cannot shop that type of
product. This leaves a space open for fashion in the U.S. that is made for
individuals actually residing in the U.S.
What needs to be looked at, is an exciting collection that will not be all
over specialty chains and is done for the U.S. market. Most U.S. stores
have their customers trained to buy when they are running sales; when
the merchandise is marked up merely to be marked down. In other value
oriented chains, they market at the price that they want to sell and when
they run a sale for a limited time, the stores get packed. We often notice
that most of these stores remove their staple items from their sales floor
during sale period, while adding other leftover, or older items, to the sales
floor. Thus, changing a customer’s perception and retraining them to buy
at full price will become a daunting task that will put most chains in a no-
win situation.
One would like to assume the landscape will change within the next
decade or so, since we will be evolving as each year passes.
Barami Hakakian
BARAMI stores

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