The document provides details about an internet marketing training workshop, including: - The training will cover topics like SEO, social media optimization, Google AdWords, analytics, and more. - Specific modules will include on-page and off-page SEO, content marketing, optimizing profiles on Facebook, Twitter, Google+, Pinterest, and YouTube. - The training aims to introduce students and professionals to latest online marketing technologies and how to apply these skills.

2. About Us
We are expert in digital marketing and Mobile
Marketing. We have been helping starts up, Enterprise
Brands through our variegated digital marketing
Solutions like SEO, SMO, SMM, Mobile Ads, SMS and
affiliate marketing. We have been training lots of
Students, professionals and entrepreneurs to scale up
their confidence and garnishing their skills for next
level

3. WORKSHOP / TRAINING PROPOSAL
Training Title: Internet Marketing
Training Description: Internet Marketing or Online Marketing, refers
to advertising and marketing efforts that use the web and e-mail to drive direct
sales via electronic commerce, in addition to sales leads from websites or E-mail.
Online marketing can also be broken down in-to more specialized areas such as
web marketing, Pay Per Click and Social Media Optimization
Core of Knowledge Content Area.
— Introduction
— Internet Marketing

5. Training Objectives:
•To introduce latest technology among students, teachers as well
as graduates.
•Explore the misconceptions about various internet technologies.
•Show them ways to apply these learnings to their projects and
work.

6. Internet Marketing Workshop Hands-On Training Details
SEO COURSE SYLLABUS: -
•A Brief: Online and Offline Marketing
•Basics of Search Engine
•A Brief: On Page Optimization, Off Page Optimization
ON PAGE OPTIMIZATION :-
Basic Fundamentals
Website Architecture
Static Vs Dynamic Websites
URL Structuring & Renaming

7. Internet Marketing Workshop Hands-On Training Details
ON PAGE OPTIMIZATION :-
Title Tag Creation
Meta Tags Creation
Heading Tags ( H1, H2, H3)
Content Optimization
Image Optimization
Alt and Title Text
HTML Validation
Sitemaps Creation and Submission

8. Internet Marketing Workshop Hands-On Training Details
OFF PAGE OPTIMIZATION
Directory Submissions
Search Engine Submissions
Yahoo Answer
Classifieds Posting
Network Creation
Article Submission
Blog Creation

9. Internet Marketing Workshop Hands-On Training Details
GOOGLE UPDATES :-
Panda Update
Penguin Update

10. Internet Marketing Workshop Hands-On Training Details
SMO - (Content Marketing, Social Media)
Content Marketing & SMO BASICS.
• What is content Marketing, Why we need content Strategy, Content Optimization Duplicate
content, Content Syndication and Content Curation
• Introduction to Social Media
• Advantages Over Online Marketing
• Social Media Strategy
• Network Optimization
• Brand Management Strategies

11. Internet Marketing Workshop Hands-On Training Details
• Page creation
• FB Fan Pages Customization
• Page promotion
• Page insight
• Measurement
• Facebook ads
• Scheduling
Facebook Media and ad set up

12. Internet Marketing Workshop Hands-On Training Details
Twitter page creation
List creation (Influencer following)
Twitter tools
Twitter widget creation
Twitter image post
Twitter Marketing
• Profile Creation
• Business Page Creation
• Community Engagement
• Creating personalized
collections
• Increasing Engagement
Google plus Marketing

13. Internet Marketing Workshop Hands-On Training Details
Pinterest Marketing
• Pinterest page setting
• Best ways to use it
• How to share pin on other medium
• How to increase followers
• How to create boards
• What is Rich Pin and its uses
• How to increase followers

14. Internet Marketing Workshop Hands-On Training Details
Youtube Optimization
Online video - content is king
Viral films and brand
Defining your goals, metrics and budgets
Social sharing, comments and reviews
Creating and managing an account
Using Ads inside Videos
Promoting YouTube Videos

15. Internet Marketing Workshop Hands-On Training Details
Google Adwords -
Intro to Google Adwords Introduction to Online Advertising
What is pay-per-click
Features & benefits
Google search & content network
Account structure
The interface

16. Internet Marketing Workshop Hands-On Training Details
Basic Terminology
• Keyword
• Cost-per-click
• Click through rate (CTR)
• Impression
• Landing page
• Conversion
• Ad position
• Quality score

17. Internet Marketing Workshop Hands-On Training Details
Benefits and features of AdWords
Account
Campaign
Ad Group
Keywords
Campaign management tab

18. Internet Marketing Workshop Hands-On Training Details
• introduction to Google
Analytics
• Installing the Google
Analytics Tracking
Code
• Working with Report
Data
Web analytics
• Page views, Visits, and
Visitors Traffic Sources.
• Content Reports
• Time Metrics
• Conversion Reports
and Ecommerce Report
Interpreting Reports

19. Internet Marketing Workshop Hands-On Training Details
Web analytics
• Fundamental
1. Account Administration
2. Campaign Tracking and AdWords Integration
3. Goals in Google Analytics
4. Filters in Google Analytics

20. Requirements:
Seminar hall/ Auditorium, Projector with screen/Monitor, Mic (2-
Wireless), Internet.

21. About Trainer
MR. PANKAJ PRASAD
GOOGLE India trainer,
Digital marketing specialist
& consultant, Trained more
10000+ Student .
MR. ANUJ CHADDA
Digital marketing specialist
GOOGLE expert, Founder
of Comtica Pvt. Ltd. &
Data kart india.

22. THANK YOU