Case Study1 Mif Innovation For Innovation For India Awards

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Case Study1 Mif Innovation For Innovation For India Awards

  1. 1. Innovation For India Case study M/S Bhinge Brothers
  2. 2. Past Overview <ul><li>Farmers used to water their farm using the water buckets </li></ul><ul><li>This required lot of man force and was time consuming </li></ul>
  3. 3. <ul><li>The pumps available were huge metal pumps which cost a lot </li></ul><ul><li>Also being metal the maintenance cost was huge and wear and tear was also involved in their usage... </li></ul><ul><li>poor and marginal farmers could not afford electricity or the expensive diesel and other fuels required to operate the metallic pumps. </li></ul>Past Overview
  4. 4. What they needed… <ul><li>Sturdy, maintenance-free pump </li></ul><ul><li>With low or no requirement of power or fuel to operate it, and </li></ul><ul><li>Decrease costs of operations as well… </li></ul>
  5. 5. The Innovation was… <ul><li>World’s first foot operated pump made of THERMOPLASTICS </li></ul>
  6. 6. The Innovation was… <ul><li>Mr. Naren Bhinge made the World’s first foot operated pump made of THERMOPLASTICS </li></ul><ul><li>Completely eliminating the requirement of electricity or any other fuel for its functioning!!! </li></ul><ul><li>As it is made of plastic, there is almost no cost of maintenance, as the wear and tear is zero… </li></ul>
  7. 7. Using Traditional Technology to create Innovation
  8. 8. The Old and The New The pump was so easy to operate because of its simple pedalling motion, that even a 10 year old child could easily pump water using it!!!
  9. 9. Comparison of the two Traditional New Pure iron pumps - 25-28 kgs Plastic Body 12 Kgs Lubrication/ oil needs/ washers/ leakage Used for Potable water as well - and so grease getting mixed into water Self -Lubricated plastic material Shelf life therefore for traditional pumps - 2 years or so Shelf life - 4 years Suction capacity of approx 3000-3500 lph 5000 lph Sale price Rs.3600/- approx Rs. 2400/-
  10. 10. And Result is… <ul><li>4200 Pumps sold so far </li></ul><ul><li>Over 2000 exported </li></ul><ul><li>10000 Pumps ordered by the Maharashtra Government </li></ul><ul><li>10000 Pumps ordered by the Malawi Government </li></ul>
  11. 11. <ul><li>Entries open for 2010 </li></ul><ul><li>Last date for submission September 2009 </li></ul><ul><li>Download your application forms here: http://www.maricoinnovationfoundation.org/ </li></ul>Innovation for India Awards 2010
  12. 12. <ul><li>Felicitated in Mumbai in the presence of industry stalwarts </li></ul><ul><li>A cash prize of Rs 1 lakh </li></ul><ul><li>The Foundation’s extended Governing Council’s support as mentors </li></ul><ul><li>A platform with VCs and angel investors </li></ul>What will the winners get…
  13. 13. Marico Innovation Foundation <ul><li>Created in March 2003 </li></ul><ul><li>Under the stewardship of Dr. Ramesh Mashelkar. </li></ul><ul><li>The Foundation’s Mission is to Fuel Innovation in India </li></ul>

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