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EIA 2015 Fashion Thinking

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Natalie W. Nixon, PhD – Director, Strategic Design, Philadelphia University

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EIA 2015 Fashion Thinking

  1. 1. Fashion Thinking Natalie Nixon, PhD @natwnixon July 6, 2015 European Innovation Academy
  2. 2. The Devil Wears Prada (2006) Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  3. 3. What is fashion thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  4. 4. Fashion Thinking: “A creative approach to business strategy that utilizes the best practices from the fashion industry… Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  5. 5. “…harnessing the power of technology, story, experimentation, trends and open sourcing to add meaning and value to the functional and experiential spheres of products and services.” -Natalie Nixon, Valerie Jacobs & Johanna Blakley Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  6. 6. meaning value experienc e function Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  7. 7. Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  8. 8. Aspirational Anticipate Needs Street Elite Aesthetics Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  9. 9. Why Fashion Thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  10. 10. Flexibility & Responsiveness Why Fashion Thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  11. 11. Innovation and Speed Why Fashion Thinking? Temperly, 2015 Top Shop, 2015 H&M, 2015Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  12. 12. Energy & Creativity Why Fashion Thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  13. 13. Desire Why Fashion Thinking? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  14. 14. How: The Process 1- Style Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  15. 15. How: The Process 2-Built for Speed Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  16. 16. 3- Trends How: The Process Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  17. 17. How: The Process 4- Storytelling Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  18. 18. How: The Process 5- Two-Way Engagement Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  19. 19. How: The Process 6- Remix & Connect Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  20. 20. How: The Process 7- Open Source Sharing Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  21. 21. How: The Process 1. Style 2. Built for Speed 3. Trends 4. Storytelling 5. Two-Way Customer Engagement 6. Remix & Connect 7. Open Source Sharing Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  22. 22. How does Apple Do It? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  23. 23. How does Apple Do It? Trendsetter Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  24. 24. How does Apple Do It? • Trendsetter • Storyteller Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  25. 25. How does Apple Do It? • Trendsetter • Storyteller • Intimate Relationships Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  26. 26. How does Apple Do It? • Trendsetter • Storyteller • Intimate Relationships • Customer Desire… Craves More Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  27. 27. How does Apple Do It? • Trendsetter • Storyteller • Intimate Relationships • Customer Desire… Craves More • Collaborator Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  28. 28. The W Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  29. 29. Virgin Air Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  30. 30. Tesla Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  31. 31. Legal Rebels Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  32. 32. Whole Foods Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  33. 33. Hewlett Packard Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  34. 34. ING Direct Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  35. 35. function al social emotion al Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  36. 36. Fashion Thinking 1. Style 2. Built for Speed 3. Trends 4. Storytelling 5. Two-Way Customer Engagement 6. Remix & Connect 7. Open Source Sharing Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  37. 37. Pledge What will you do to inject fashion thinking into your product/service idea over these next 3 weeks at EIA? Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)
  38. 38. Thank You! Natalie W. Nixon, PhD @natwnixon European Innovation Academy July 6, 2015 Natalie Nixon, PhD c. 2015 (EIA 7-5- 15)

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