Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Marketing is not all fluff;
engineering is not all math
All Things Open, Raleigh
Jackie Yeaney, EVP Strategy and Marketing...
2
I KNOW WHAT YOU THINK OF MARKETING
Where are the
analytics!?!
Unfriend,
unfollow, unlike.
Enough
What genius came
up wit...
3
CHARACTERISTICS OF THE GREAT ENGINEER...
Source: “Great Engineers” study by University of Washington, Microsoft, Google ...
4
WOW… YOU GUYS & GALS ARE AWESOME
5
BUT LOOK WHAT HAPPENS WHEN I SHOW THE OF
CHARACTERISTICS OF THE GREAT MARKETER...
Source: Forbes, “Four traits of succes...
6
THERE IS A LOT OF COMMON GROUND
BETWEEN ENGINEERS & MARKETERS
PhotoCred: Diana Rambles https://goo.gl/images/GF5K0R
@jac...
@jackieyeaney @redhatnews #ATO2016
APPLYING ENGINEERING PRINCIPLES
TO TRANSFORM MARKETING
Open Marketing (OM) is about cre...
@jackieyeaney @redhatnews #ATO2016
OPEN MARKETING WILL...
● Transform how marketing operates.
● Use the power of internal ...
@jackieyeaney @redhatnews #ATO2016
A FEW ASKS
9
1) You are going to eat lunch anyway - take a marketer out for coffee or
l...
THANK YOU
plus.google.com/+RedHat
linkedin.com/company/red-hat
youtube.com/user/RedHatVideos
facebook.com/redhatinc
twitte...
11
CULTURE OF GREAT...
Teams
Create shared context
Create shared success
Create a safe haven technical
innovation & expert...
Upcoming SlideShare
Loading in …5
×

Marketing is not all fluff; engineering is not all math

338 views

Published on

Jackie Yeaney
EVP, Strategy and Marketing at Red Hat

All Things Open
October 26-27, 2016
Raleigh, North Carolina

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Marketing is not all fluff; engineering is not all math

  1. 1. Marketing is not all fluff; engineering is not all math All Things Open, Raleigh Jackie Yeaney, EVP Strategy and Marketing, Red Hat @jackieyeaney October 2016
  2. 2. 2 I KNOW WHAT YOU THINK OF MARKETING Where are the analytics!?! Unfriend, unfollow, unlike. Enough What genius came up with THAT idea? UNSUBSCRIBE!U NSUBSCRIBE! @handle I am only stopping by your booth for #freestuff… what you got? @jackieyeaney @redhatnews #ATO2016 What a waste of money. Put it in the product They just throw stuff against the wall and hope it sticks Who reads this stuff?
  3. 3. 3 CHARACTERISTICS OF THE GREAT ENGINEER... Source: “Great Engineers” study by University of Washington, Microsoft, Google and National Science Foundation Hardworking Quick learners Data-driven @jackieyeaney @redhatnews #ATO2016 PerseverancePassionate Curious Executing Problem Solving Prideful Cultivating a craft Open-minded Technical Expertise Risk-taking Handles Complexity
  4. 4. 4 WOW… YOU GUYS & GALS ARE AWESOME
  5. 5. 5 BUT LOOK WHAT HAPPENS WHEN I SHOW THE OF CHARACTERISTICS OF THE GREAT MARKETER... Source: Forbes, “Four traits of successful marketing leaders”, 2015; Social Media Today “10 qualities of a great marketing manager”, 2015 Hardworking Accountable Insight-Driven @jackieyeaney @redhatnews #ATO2016 EnthusiasmPassionate Curious Executing Problem Solving Innovative/ Creative Multi-dimensional Open-minded Empathy Risk-taking Handles Complexity
  6. 6. 6 THERE IS A LOT OF COMMON GROUND BETWEEN ENGINEERS & MARKETERS PhotoCred: Diana Rambles https://goo.gl/images/GF5K0R @jackieyeaney @redhatnews #ATO2016 Engineers and marketers are two ends of the same system for meeting customer needs
  7. 7. @jackieyeaney @redhatnews #ATO2016 APPLYING ENGINEERING PRINCIPLES TO TRANSFORM MARKETING Open Marketing (OM) is about creating a new approach to engaging internal and external audiences. Red Hat is testing this concept by embracing what is in our DNA and delivering the value of ‘open’ in more ways beyond software. ‘Open’ sets us apart as a company, and this is a way for us to share that outwardly. 7
  8. 8. @jackieyeaney @redhatnews #ATO2016 OPEN MARKETING WILL... ● Transform how marketing operates. ● Use the power of internal and external communities to lead to more meaningful results ● Empower us to stand for something bigger than just software. 8
  9. 9. @jackieyeaney @redhatnews #ATO2016 A FEW ASKS 9 1) You are going to eat lunch anyway - take a marketer out for coffee or lunch (they may even pay) 2) Get social online. Follow marketing leaders at your organization and in your industry - and engage with them. 3) Read a few books to understand the world from a marketer’s perspective.
  10. 10. THANK YOU plus.google.com/+RedHat linkedin.com/company/red-hat youtube.com/user/RedHatVideos facebook.com/redhatinc twitter.com/RedHatNews
  11. 11. 11 CULTURE OF GREAT... Teams Create shared context Create shared success Create a safe haven technical innovation & expertise Source: Study by University of Washington, Microsoft, Google and National Science Foundation; Forbes, “Four traits of successful marketing leaders”, 2015; Social Media Today “10 qualities of a great marketing manager”, 2015 Marketing Create shared context around the customer Are loyal to brands and brand outcomes Create a safe haven for new ideas and emotions Engineering @jackieyeaney @redhatnews #ATO2016

×