This document provides biographical information about Jingyuan Li and outlines some of their creative design work. It notes that Jingyuan Li studied industrial design at Zhejiang University and co-founded two startups. It then discusses concepts like technological innovation, application innovation, business model innovation, and how factors like patents, network effects, economies of scale, and brand advantage are important for creative design. Finally, it summarizes two of Jingyuan Li's current creative design projects: 3D chocolate printing and an experience innovation retail terminal for 3D printed desserts.

1. creative innovative design
Jingyuan Li-17701636677

2. Who I am
• 2011 Zhejiang University
• major: industry design
• 2012 Red-dot Award
• president of the community
• 2013 First start-ups
• co-founder & CTO
• 2015 Second start-ups
• founder & CEO
• 2016 First-generation products
• First financing with hundred
thousand dollars
• 2018 Second financing
with millions of dollars
• products sold more than
ten countries
• my star-ups
• Lijingyuan (Richard)
• China , Shanghainese
• Designer & Product manager [Red-dot Award]
• Founder & CEO of Shiyin tech
• Born on April Fool's day (Aries)
• Poor in English

3. Chapter 1 : What is creative innovation？
Chapter 2 : How to achieve creative design？
• Technological innovation
• Application Innovation
• Business Model Innovation
• Patent&Technology
• Network effect
• Economies of Scale
• Brand advantage
Chapter 3 : What i am doing now？-The
creative design I'm doing
• Chocolate 3D Printing
• Experience Innovation +
New Retail Terminal

4. Chapter 1 : What is creative design？
Technological innovation Application Innovation Business Model Innovation

5. Technological innovation is based on the creation
of new technology, or the knowledge of science
and the resources it creates.resources.
Technological innovation
Possibility
High School Scientific research institution Enterprise
Economic / market form
HUAWEI
Investment 81 billion
100 million RMB
Zhejiang University
4 Billion RMB
Technological R&D funds
Chinese Academy of Sciences
Scientific Research Fee 70
billion RMB

6. As of November 13, 2017, these 30
start-ups have received total of $1.3
billion in 31 times of financing this
year.
Typical enterprise: NeuroPace - prevention of epilepsy
NeuroPace provides an implantable device called RNS
system to treat neurological diseases, initially
focusing on the treatment of epilepsy.
NeuroPace received a total of $165 million in financing, including
Johnson & Johnson Innovation, NEA and KPCB.etc
1.Neurotechnology
2.Regenerative Medicine
Typical enterprise:BlueRock Therapeutics -- Making cells
BlueRock uses induced pluripotent stemcell (iPSC) therapy
to cure a series of diseases by using healthy cells.
BlueRock received a total of $225 million in financing, including
the Bayer, Versant Ventures and other major investment institutions
3.Automation Building
Typical enterprise: Built Robotics - Automatic earthmoving
Built Robotics provides robotics for automatic earthmoving and
construction work.
BuiltRobotics received a total of $15 million in financing, with major
investment institutions including NEA and Great Oaks Venture Capital，
etc.
Technological innovation
Article Source：CB Insights“Game Changers 2018”

7. Application innovation is the process of promoting
innovation through various innovative technologies
and products with users discovering the reality and
potential needs of users
Application Innovation
Demand
Questions:
known
Solutions：
Known
Demand
Design
Implementation
Verification
Maintain
Traditional product development model
The measurement of progress=
step into the next stage

8. Agile product development
•measurement of progress=A row of
constantly modified codes
Known
questions:
Known
solutions：
Product
producers or
internal
customers
Architecture
test
Plan Iteration
Acceptance
test
Pre-sale
test
Uncertainty
evaluation
Confidence
evaluation
Fault
Update
customer
support
User
testing

9. Insight, observation, empathy Eye view&by
Hands(archetype)
Find the best balance
in the limitation
Tools: storytelling, analysis, synthesis, opportunity points, positioning,
brainstorming, storyboarding, user feedback...
Questions:
Unknown
Solutions：
Unknown
Team
Idea conception implement
TargetThe birth, development
and verification of ideas
From the study of the
steps to the market
We look for opportunities
and needs for solutions

10. Business model innovation is the basic logic of
changing enterprise value creation to enhance
customer value and enterprise competitiveness.
Business Model Innovation Continuity
Four ways of business model innovation:
• revenue model innovation
• enterprise model
• industry model innovation
• technology-driven innovation
Four dimensions of business model innovation：
• Strategic innovation （DJI-Innovations)
• Resource innovation （OFO、New Retail、
Focus Media）
• Innovation of commercial ecological
environment （Xiaomi、Alibaba）
• Mixed business model innovation （Apple、
HUAWEI ,etc）
channelStrategic
innovation
Resource
innovation
Source of
income
Key activities
Innovation of commercial
ecological environment
Mixed business
model innovation
Key
partners
Key
resources
cose
Value
propositio
n, target
customers,
customer
relationshi
p

11. Feasibility : the possibility of product function in application
Viability:Products may become part of the company's perpetual business model.
Desirability:To be valuable to the user and to hold the heart of the consumer
Emotional innovation
Business
Continuity
Users
Demand
Experience
innovation
Process innovation
technology
Possiblility
Fuctional innovation

12. Business
Demand
Feasibility
Viability
Thinking and
integration
Big Design
蒂姆·库克
斯科特·福斯塔尔
菲尔·希勒
埃迪·克优
乔尼·伊维
鲍勃·曼斯菲尔德
USER
Technology
Integrated Lean entrepreneurship "expert
grassroots integration, knowledge
integration"
Software
Hardware
Internet
Services
Supply
chain
integrationMarketing
expert
industrial
design
One of the reasons for
the greatness of Mac is
the creation of a group of
poets, artists, zoologists
and historians, and they
are the best computer
scientists in the world.

13. Chapter 2 : How to achieve creative design？
Patent technology network effect scale economy brand advantage

14. proprietary technologymust be 10 times as good as
some of its most recent alternatives.。
Patent& Technology
10 times advantage
A product becomes more useful as more people use
it.
Network Effect
Transmissibility
Good start-ups should consider the potential for
large-scale development at the very beginning.
Economies of Scale
Marginal cost
The most obvious monopoly of a company is its
monopoly on its own brand.
Brand Advantage
Pricing power

15. Chapter 3 : What i am doing now？
---The creative design I'm doing
Choclate 3D Printing Experience Innovation + Retail Terminal

16. • We start our programe with the 3D food printing
combine: diet or food with 3D printer
• we put the machine to the public and find the serval
kind of people get interested for our printer.
• we through demand analysis to improve our products and
make diiferent types of printer to suit different usage
scenarios.
• Deep exploration of different uasge scenarios and improve
our products .
Pre-sale / Iteration
MVP / User testing
Plan / Idea
Iteration / Update

17. FoodBot 3d
Demand:Replaces some
completed hand making
User: Chief
usage scenarios: Restaurant
Demand:Bring more interactive
experience and DIY food
User: girl and child
usage scenarios: Amusement
place,cinema,public place
Demand:bring more easier and
pleasure for housewives to make food
User: housewives
usage scenarios: kicthen

20. • New experience & new dessert category
• High gross profit & Branding
• Small area & Big market
Self-help 3D dessert machine「PRODUCT」
Scan the QR code Select the model
or DIY
Pay and wait
for 3 minutes
Self-help 3D dessert machine
Dessert：3.0 USD per

22. Photos of desserts& Fuctions」
Any Shape Rich taste Super interactive experience
Draw
Draw to get the 3D Models you like
Photo Printing
Convert the pics you like to 3D
Cube World
Building a model simply by
heap blocks
Choose Model
Choose the model you like to
print instantly

23. 「Application scene & Data feedback」
7hours 700 RMB/set
1500 RMB/day

24. THE ENDDigital Food Creator: The leader of digital
food self-help service
Facebook
twitter