Uploaded byInfosys
Digital Consumer
The Infosys global study reveals varying levels of consumer comfort in sharing personal information across retail, banking, and healthcare sectors, with significant differences based on location. In retail, 71% of consumers prefer targeted offers based on their location, while in banking, 82% expect data mining for fraud protection. However, healthcare sees lower comfort levels for mobile data sharing, with a majority preferring in-person interactions for personal data exchange.
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Digital Consumer
- 1. KEY FINDINGS FROMTHE INFOSYS GLOBAL STUDY 'ENGAGING WITH DIGITAL CONSUMERS'
- 2. FRANCE GERMANY USA 60% 62% 75% 50% 56% 57% 77% 83% 88% UK 69% 78% 79% AUSTRALIA 60% 75% 74% Howmany of us share information online with retail, banking and healthcare companies? It depends on where we are. RETAIL BANKING HEALTHCARE
- 3. When we thinkdata mining, we think… Invasive ! 39% Helpful 35% Convenient 33% Time saving 32%
- 4. consumers are morelikely to purchase from a retailer when provided with offers targeted to their location 71% To know me is to sell to me TAKEAWAYS FOR RETAIL You know where I am, now make me an offer I can’t refuse do not feel that online promotions or emails they receive speak to their personal interests and needs 72%
- 5. Consumers are almostequally comfortable sharing information with a retailer virtually and physically Shoppers say they want to receive ads or promotions targeted to their interests But just 13%will share social media profile information 75% while making a purchase online 70% while making a purchase in-store You’ll have to work harder Online? In-store? I’m cool with both
- 6. TAKEAWAYS FOR BANKING expecttheir bank to mine personal data to protect against fraud 82% would consider changing banks if a competitor offered assurances that their data and money would be safer 76% Keep me safe, and I’ll be loyal
- 7. Show me howwell you know me To see you is to believe you want banks to use their data to provide targeted offers customized to their needs 51% are comfortable sharing information online with their bank are comfortable doing so in person 71% 87%
- 8. TAKEAWAYS FOR HEALTHCARE areconfident that their information is safe with their doctor’s office 80% Americans are less comfortable using their mobiles to share data with doctors 95% 63% 56% prefer to share personal data with their doctor’s office in person are comfortable sharing online are comfortable sharing via mobile devices I know I can trust you Can’t we talk about it in person?
- 9. That’s just toopersonal for me to share An app a day will share personal medical history47% will share family medical history43% 66% are interested in mobile apps for tracking their health
- 10. Want more insights?Download the full report at www.infosys.com/digital-consumer-study Join the conversation with #DigitalConsumer