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Are You Afraid of the M-Word?<br />Jeanette Arrighi, MBA<br />Marketing Strategy Manager<br />Twitter<br />@Informz<br />@...
Overview<br />Mobile Today<br />Using Analytics <br />Options for Delivery<br />Text Messaging<br />
Mobile Today<br /><ul><li>45% of web mobile usage is spent checking email.
64% of key decision makers are reading email on mobile devices.</li></li></ul><li>Mobile Trends<br />Informz Readership Re...
Who is using mobile<br />Text over HTML<br />
Who is using mobile<br />Ask your subscribers<br />
Who is using mobile<br />Look at your analytics<br />
Benefits<br />Deliver what your subscribers want<br />Higher likelihood they will take action<br />Increased deliverabilit...
Designing for Mobile<br />Web version<br />Unique design for mobile users<br />Combination design<br />
Web Version<br />
Web Version<br />Keep it clean and simple<br />Width should be 100%<br />Headers and images<br />Easily-clickable links<br...
Benefits<br />Everyone wins<br />No guesswork<br />Low effort<br />
Mobile-Only Layout<br />Very similar to the web version<br />100%<br />
Mobile-Only Layout<br />
Mobile-Only Layout<br />Very similar to the web version<br />Alternatives to images<br />Include phone numbers and email a...
Benefits<br />Will render on most Smartphones<br />Increase deliverability<br />Easy to understand marketing messages<br />
Combination Design<br />
Combination Design<br />
Combination Design<br />Define a width of the message, not a percentage<br />Consider how many columns<br />Image control<...
Benefits<br />Set it up once<br />Easy to render on all devices<br />Low long-term effort<br />
Overall tips for mobile marketing<br />Short subject lines<br />Include contact information<br />Pre-headers<br />Short bo...
Overall tips for mobile marketing<br />
Test, test, test<br />
Text Messaging Campaigns<br />Capitol Hill alerts<br />Special discounts/offers<br />Tip of the day<br />Happy birthday al...
Text Messaging Campaigns<br />Subscription form<br />Double opt-in<br />Opt-out option every time<br />
Tips for a successful campaign<br />Decide if your subscribers want this<br />160 characters or less<br />Clear message on...
Benefits of Text Messaging<br />Less expensive than traditional print advertising<br />More interested customer<br />Immed...
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Are You Afraid of the M-Word?

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In this webinar, attendees can expect to learn how to develop a strategy to meet the needs of both desktop email users and mobile users, analyze their audience's email habits, and create emails that are mobile-friendly!.

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Are You Afraid of the M-Word?

  1. 1. Are You Afraid of the M-Word?<br />Jeanette Arrighi, MBA<br />Marketing Strategy Manager<br />Twitter<br />@Informz<br />@EMKTG_GURU<br />
  2. 2.
  3. 3. Overview<br />Mobile Today<br />Using Analytics <br />Options for Delivery<br />Text Messaging<br />
  4. 4. Mobile Today<br /><ul><li>45% of web mobile usage is spent checking email.
  5. 5. 64% of key decision makers are reading email on mobile devices.</li></li></ul><li>Mobile Trends<br />Informz Readership Review, 2011<br />
  6. 6. Who is using mobile<br />Text over HTML<br />
  7. 7. Who is using mobile<br />Ask your subscribers<br />
  8. 8. Who is using mobile<br />Look at your analytics<br />
  9. 9. Benefits<br />Deliver what your subscribers want<br />Higher likelihood they will take action<br />Increased deliverability and loyalty<br />
  10. 10. Designing for Mobile<br />Web version<br />Unique design for mobile users<br />Combination design<br />
  11. 11. Web Version<br />
  12. 12. Web Version<br />Keep it clean and simple<br />Width should be 100%<br />Headers and images<br />Easily-clickable links<br />Font size<br />
  13. 13. Benefits<br />Everyone wins<br />No guesswork<br />Low effort<br />
  14. 14. Mobile-Only Layout<br />Very similar to the web version<br />100%<br />
  15. 15. Mobile-Only Layout<br />
  16. 16. Mobile-Only Layout<br />Very similar to the web version<br />Alternatives to images<br />Include phone numbers and email addresses.<br />Size<br />
  17. 17. Benefits<br />Will render on most Smartphones<br />Increase deliverability<br />Easy to understand marketing messages<br />
  18. 18. Combination Design<br />
  19. 19. Combination Design<br />
  20. 20. Combination Design<br />Define a width of the message, not a percentage<br />Consider how many columns<br />Image control<br />Text version tips<br />
  21. 21. Benefits<br />Set it up once<br />Easy to render on all devices<br />Low long-term effort<br />
  22. 22. Overall tips for mobile marketing<br />Short subject lines<br />Include contact information<br />Pre-headers<br />Short body copy<br />Limit images<br />Consistent “from” line<br />Manage text version<br />
  23. 23. Overall tips for mobile marketing<br />
  24. 24. Test, test, test<br />
  25. 25. Text Messaging Campaigns<br />Capitol Hill alerts<br />Special discounts/offers<br />Tip of the day<br />Happy birthday alerts<br />Annual meeting communication<br />
  26. 26. Text Messaging Campaigns<br />Subscription form<br />Double opt-in<br />Opt-out option every time<br />
  27. 27. Tips for a successful campaign<br />Decide if your subscribers want this<br />160 characters or less<br />Clear message on what action you want them to take<br />Review analytics<br />
  28. 28. Benefits of Text Messaging<br />Less expensive than traditional print advertising<br />More interested customer<br />Immediate effect<br />
  29. 29. Questions?<br />advisor@informz.com<br />Follow us online:<br />www.twitter.com/informz<br />www.slideshare.net/informz<br />

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