Content is everywhere we look today. Brands increasingly generate content targeted at consumers who interact and buy their products and services without even realizing how much effort was put into generating that content. Yet how is the customer experience if they do not speak the language in which the content was written? Probably as good as if you were asked to read Don Quixote in Inuktitut. But you probably know that already – especially if you attended any session of Information Development World. What you might not know is how brands like Box, FICO and Netflix are overcoming the challenges they faced throughout the years when localizing their content. In this session, they discuss situations that will sound familiar to anyone involved with localization. Whether you are starting to consider going global, looking for advice on how to increase your localization budget or facing mind-boggling internationalization issues, our panel experts will provide the life-changing answers you will not find elsewhere. This presentation was given at Information Development World on October 1, 2015.

1. in Content Localization
Moderated by Fabiano Cid
Overcoming

2. Title:
Company:
Early days:
Highlights:
Today:
Katell Jentreau
Group Product Manager,
Localization
Box
EN>FR Translator
In L10N for 15+ years;
centralized Localization team
at Yahoo!, joined the board
of the Women in
Localization in 2013
For 3 years driving the
Globalization effort at Box

3. Elizabeth Gschwind
Title:
Company:
Early days:
Highlights:
Today:
Localization Manager
FICO
French translator
Graduate work, Sorbonne
Nouvelle, Paris; French
Translation studies, MIIS;
Vendor-side PM, Vendor
Manager, and Sales
First Localization Manager at
FICO in 2008 ; built the
product L10N program from
the ground up

4. Tim Brandall
Title:
Company:
Early days:
Highlights:
Today:
Globalization Technologies
Manager
Netflix
Software engineer
Over 15 years in the g11n
industry; Welocalize, Apple,
Vivendi Universal
Leading the localization team
for the past 3 years at Netflix;
responsible for product i18n,
l10n technologies and
international QC.

5. Definitions
Localization
Translation
CMS
MLV
TEP
MT
DTP TM
TMS
Transcreation
Transcription
SLV
RLV L10N

6. Overcoming Challenges Software Localization
Content

9. a) freelance translators
b) single language vendors
c) regional language vendors
d) multilanguage vendors
e) a combination of all the above

10. 17 languages
50 countries65 million

19. Thank you!