7. On a scale of 1 to 10,
how likely are you to go
out with me if I ask?
8.
9. “Enlistment is the ability to get
participants in your ecosystem to
voluntarily and at their own expense
recruit new members ... consumers
whose engagement experience has
been so delightful, they simply want
to spread the joy ”
16. B2B Customer Engagement Leadership Series
1:30pm 1:50pm: Opening
1:50pm 2:20pm: Meg Heuer, Sirius Decisions
2:20pm 2:40pm: Chris Fralic, First Round Capital
2:40pm 3:00pm: Mitch Rose, Billtrust
3:00pm 3:20pm: BREAK (coffee & food)
3:20pm 3:45pm: Michael Boehm, Blackbaud
3:45pm 4:20pm: Joseph Jaffe, Evol8tion
4:20pm 5:30pm: Networking & Drinks
Today’s Agenda
Editor's Notes
First off, what does NPS enable and hinder?
It gages satisfaction, but it’s backwards looking. No one really knows what to do with it.
Analogy: Asking someone if they would recommend you is like asking someone how likley they are to go out with you. Don’t ask them if they would say yes, you should actually just ask them out.
That’s the difference between promoters and advocates. Promoters say they will do it. Advocates will actually do it.
Third is social currency. Advocates may claim that they are altruistic, but I don’t believe it. We humans are powerfully motivated to improve our situation, to make sure that we can put food on the table. Advocacy helps us do that, by building a reputation for being knowledgable, for having connections, for driving successful transactions. We want to be mavens and are rewarded for doing so. That’s why industry awards, like those Eloqua Markies back there, for ranked awards like top X under Y are so popular. Status, recognition, social currency, helps advocates differentiate and get ahead. So use your advocate program as a way to drive that.
Want to see some results? I’ll talk through some of our customer results and then get into some of our metrics at Infuitive.