To Succeed in the digital era and benefit from business interest for digitisation & digital transformation SME IT companies will have to create a Niche & Position aggressively in the market.

1. The Path of Accelerated Growth
FOR SMALL TO MID-SIZE IT COMPANIES

2. Limited or
Stagnated
Business Growth
The Challenge

3. The Challenge
After initial success, most small to mid-size IT companies face stagnated or low rate of
growth. Even though digital adoption is increasing, these companies face challenges of
Acquiring new
clients, high-end
business
01
Cost pressures from
clients eroding
margins &
profitability
02
Inability to attract
& retain talent due
to absence of a
strong brand
03

4. Operating In
A Crowded Market
The Reason

5. The Reason
Increased
competition due to
open source &
technology
commoditization
01
Lack of unique
business model or
strong
differentiator
02
Lack of future
business clarity &
strategies
03
Similar services like web & mobile app development etc with absence of a strong
differentiator is the biggest reason, in-spite of having latest technology capabilities, why
these companies are unable to achieve consistent accelerated growth

6. Create a Niche
to Stand out
From The
Competition
The Solution

7. The Solution
Companies need to identify right market segment & refine core offerings to create an
attractive product-market fit. It will allow them to stand out from the competition. The
focus should be on offering business solutions instead of just showcasing digital
capabilities.
Redefine the value
proposition &
create a niche
01
Reposition the right
brand attributes to
establish
differentiator
02
Develop winning
strategies, redesign
digital
competencies &
solution capabilities
03

8. Gain Higher Rate
of Growth
The Outcome

9. The Outcome
A clear future strategic direction & action helps businesses to generate higher leads,
increases sales conversion & develop capabilities to deliver higher value add to clients.
Accelerated sales &
rapid business
growth
01
High-end work;
high value
engagements
02
Brand
establishment for
client & talent
attraction
03

10. Engage
In-Unison for
Growth
Acceleration &
Enhancing Digital
Capabilities
10
Pivot Your Business to
the next level
Reinvent@inunison.in | www.inunison.in