Get close to youth at MRS Kids & Youth Research Summit

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Get close to youth, presented by Joeri Van den Bergh at the MRS Kids and Youth Research Summit on Thursday November 28, 2013 in London (UK).

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Get close to youth at MRS Kids & Youth Research Summit

  1. 1. ONE CONFESSION: JOERI’S THAASOPHOBIA ONE ADDICTION: MAARTEN’S XXX ONE PREDICTION: FROM BIG DATA TO SMALL LUCK
  2. 2. • 3 weeks June-July 2013 • 10 countries & in one language (English) • 120 active community participants + 30 active blog participants across all 10 countries • Total of 2820 community posts + 322 blog posts
  3. 3. YOLO ≠ YOLT
  4. 4. 4 CRITICAL SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?
  5. 5. Low #selfiesteem?
  6. 6. THAASOPHOBIA
  7. 7. Joeri Van den Bergh Co-founder InSites Consulting & Gen Y expert @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Maarten Lagae Senior Research Manager FMCG InSites Consulting YOU ARE THE BEST AUDIENCE WE EVER HAD IN LONDON! @maartenlagae maartenlagae

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