A Costly Interruption: The Sermon On the Mount, pt. 2 - Blessed
Get close to youth at MRS Kids & Youth Research Summit
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3. ONE CONFESSION: JOERI’S THAASOPHOBIA
ONE ADDICTION: MAARTEN’S XXX
ONE PREDICTION: FROM BIG DATA TO SMALL LUCK
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7. • 3 weeks June-July 2013
• 10 countries & in one
language (English)
• 120 active community
participants + 30 active
blog participants across
all 10 countries
• Total of 2820 community
posts + 322 blog posts
36. 4 CRITICAL SUCCESS FACTORS
1. SMILE – makes me & others laugh
1. SURPRISE – unexpected twist
1. SUSPENSE – (emotions)if it affects you, it is
more likely to affect others
1. SELF- ID – relatable – could it happen to me?
81. Joeri Van den Bergh
Co-founder InSites Consulting & Gen Y expert
@Joeri_InSites
joerivandenbergh
www.howcoolbrandsstayhot.com
Maarten Lagae
Senior Research Manager FMCG InSites Consulting
YOU ARE THE BEST AUDIENCE WE
EVER HAD IN LONDON!
@maartenlagae
maartenlagae