Get close to youth at MIE 2014

944 views

Published on

Get close to youth at MIE 2014 by Joeri Van den Bergh (InSites Consulting) and Patrick Alders (BE VIACOM) on Wednesday February 5, 2014 in Utrecht (NL).

Published in: Business, Spiritual, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
944
On SlideShare
0
From Embeds
0
Number of Embeds
374
Actions
Shares
0
Downloads
13
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Get close to youth at MIE 2014

  1. 1. PATRICK ALDERS
  2. 2. PATRICK ALDERS
  3. 3. ONE CONFESSION: PATRICK’S GENDER SWITCH ONE ADDICTION: JOERI’s LOW FAT PORN ADDICTION ONE PREDICTION: FROM BIG DATA TO SMALL LUCK
  4. 4. BEING IN THE HEART OF YOUTH MEANS CELEBRATING * BEING PART OF THEIR JOURNEY * BEING… NOT BORING * SHARING STORIES * * ALL THE TIME
  5. 5. The research design • 3 weeks June-July 2013 • 10 countries & in one language (English) • 120 active community participants + 30 active blog participants across all 10 countries • Total of 2820 community posts + 322 blog posts
  6. 6. 27% 46%
  7. 7. 55% 69%
  8. 8. → ½ feels it is IMPORTANT to be better than peers in a hobby → 84% love being an expert in things → 78% someone they know would consider them an “expert” in at least one thing
  9. 9. 4 SHARING SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?
  10. 10. Low #selfiesteem?
  11. 11. 27% 15%
  12. 12. THAASOPHOBIA
  13. 13. 36% 29%
  14. 14. (WH)Y DON’T YOU TALK TO MIE? Patrick Alders Patrick.Alders@beviacom.com Joeri Van den Bergh @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com

×