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Easy and affordable user testing - Front Trends 2017

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7 techniques that let you do user testing even if you have little time and little money. Presented at Front Trends 2017 in Warszaw.

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Easy and affordable user testing - Front Trends 2017

  1. 1. Easy and affordable user testing Ida Aalen Front Trends May 26th, 2017
  2. 2. Find the tools mentioned here: bit.ly/tools-for-testing
  3. 3. Do you do user testing?
  4. 4. Colleagues 
 are not your users (unless you’re making an intranet)
  5. 5. Designers
 are not your users (unless you’re designing Dribbble)
  6. 6. Developers
 are not your users (unless you’re designing Github)
  7. 7. Do you know what this icon means? 
 
 
 
 
 
 Survey of 4273 Norwegians, 2014 Mobile: 53%said no Desktop: 73%said no
  8. 8. 1 in 3 problems experts finds are false alarms 1 in 2 problems that users have gets overlooked by experts
  9. 9. 5
  10. 10. N (1-(1-L)n)
  11. 11. 0% 25% 50% 75% 100% Number of Test Users 0 3 6 9 12 15 UsabilityProblemsFound
  12. 12. 7 low-cost,
 low-effort
 techniques
  13. 13. #1 Hit the streets Time: 1-8 hours Price: Snacks
  14. 14. It’s this easy:
  15. 15. #2 Information architecture Time: 30 min+ Price: Free / $99-199 per month
  16. 16. #3 First click Time: 30 min+ Price: Free / $99-199 per month
  17. 17. #4 Prototype meets actual users Time: 30 min+ Price: Free (e.g. Hotjar + Google Analytics)
  18. 18. #5 Did you get it done? Time: 15 min+ Price: Free
  19. 19. http://oslobeta.no/2015/10/02/statustikkinator/
  20. 20. #6 Microtesting content Time: 30 min+ Price: Free
  21. 21. QUESTION 1 Read the title and description. Write down 3-4 questions you expect will be answered on this page. Don’t peek! Step #1:
 Read the title and description. Think of 3-4 questions you expect will be answered on this page.
  22. 22. Dementia Get advice from professionals. The first signs of dementia are often vague, and it may therefore be difficult to make a diagnosis. Many people with dementia say that they are experiencing things that were simple, has become more difficult. Some of the early signs of dementia are: What can you do? Are you worried if you or a loved one has dementia, you should contact a GP. It can take time to make a diagnosis of dementia. Before contacting a GP, you may want to think through, and note a few key words about these points: reduced attention and concentration: You may think it's been difficult to follow a conversation. memory failure: You experience a sudden feeling to have forgotten what you have done earlier in the day. language problems: You may have trouble remembering what things are called. sudden moments of confusion: You might find that you lose track, even in simple everyday situations. Step #2: Highlight where your questions are answered. Does the content meet the need? Feedback on needs, not grammar
  23. 23. Hi, can you check out this text for me? It’ll take 5 minutes. I’ve sent you a couple of e-mails, could you open the first one?
  24. 24. #7 Weekly drop-in test Time: 6 h per project + time spent observing Costs: rewarding subjects + setting up a lab
  25. 25. You don’t need a fancy lab.
  26. 26. If you need an
 observation room: Test machine Observation + Hangouts+
  27. 27. If you’re testing on mobile
  28. 28. «Hugging»
  29. 29. After you set up the lab: Test day e.g. every Wednesday One person responsible for moderating and recruiting test subjects 4 test subjects each time People sign up to have their projects tested Multiple projects can be tested each time
  30. 30. 20-30 minute break between each test subject
  31. 31. 7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
  32. 32. 7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
  33. 33. 7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
  34. 34. 7 methods: 1. Hit the streets 2. Information architecture 3. First click 4. Live experiments 5. Did you get it done 6. Microtesting content 7. Weekly drop-in lab test
  35. 35. The a-ha moment?
  36. 36. Thank you! Ida Aalen idaaa.no hei@idaaalen.no bit.ly/tools-for-testing
  37. 37. Thank you! Ida Aalen idaaa.no hei@idaaalen.no bit.ly/tools-for-testing

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