music video pitch

1. MUSIC VIDEO
PITCH

2. Song Choice:
• Pixies - Where Is My Mind
• The Pixies are anAmerican alternative rock band formed in 1986 in
Boston, Massachusetts.The original line-up comprised Black
Francis, Joey Santiago, Kim Deal and David Lovering.
• It is the seventh track on their 1988 debut album “Surfer Rosa”
• Genre: Alternative rock
• Original record label: “4AD”, independent British record label.
• Other bands signed to this label include ‘Future Islands’ and more.

3. Understanding the song:
Lyrics:
Ooh, stop
With your feet in the air and your head on the ground
Try this trick and spin it, yeah
Your head will collapse
But there's nothing in it
And you'll ask yourself
Where is my mind
Where is my mind
Where is my mind
Way out in the water
See it swimmin'
I was swimmin' in the Caribbean
Animals were hiding behind the rock
Except the little fish
But they told me, he swears
Tryin' to talk to me koi koy
Where is my mind
Where is my mind
Where is my mind
Way out in the water
See it swimmin'
With your feet in the air and your head on the ground
Try this trick and spin it, yeah
Your head will collapse
If there's nothing in it
And you'll ask yourself
Where is my mind
Where is my mind
Where is my mind
Way out in the water
See it swimmin'
Ooh
With your feet in the air and your head on the ground
Ooh
Try this trick and spin it, yeah
Ooh
Ooh
This song is about
the singer loosing
his mind and how
this feeling was
amplified after his
experience deep-
sea diving.
“Your head will collapse if
there's nothing in it, and
you’ll ask yourself where is
my mind”.The singer is trying
to say if you feel you have no
purpose, you will lose your
sense of life.
This line is very
disorientating, keeping with
the theme of the singer’s
confusion.
Animals hiding behind rocks is a
metaphor of savages of our world
today, businessmen, cut-throats,
trying to use you.
The little fish are the everyday
people, that don’t mean anything
in the grand scheme of things.

4. AUDIENCE PROFILE:
• My target audience will be young people aged 16-25, mainly male.
• The song tackles ideas of identity and mis-trust in society, this appeals mainly to a younger
audience who are finding their identity.
• The genre of alternative rock also mainly appeals to a teenage audience.
• In terms of psychographics…

5. Meaning I want to encode/narrative
plan:

6. Visual Concepts for my video:
There will be live action
shots of the band playing
the song, where it will be
dark and moody, this
represents reality.
It will cut frequently to animated
scenes of fish and abstract visuals,
this represents the confusion and
progressive loss of sanity.

7. Possible
indie record
labels:
• XL Recordings- signed artists like: Radiohead,The
White Stripes andThe Prodigy.
• Domino Records- artists like:Arctic monkeys, Franz
Ferdinand