1. Post Show Report 2016 Участники выставки
www.md-expo.ru
1
14th International exhibition
of equipment and technologies
for livestock farming, dairy
and meat production
Post Show Report
1–4 March 2016
Crocus Expo IEC, Moscow
Organised by
The ITE Group
+7 (499) 750-08-28
md@ite-expo.ru
md-expo.ru
Learn more
about the exhibition
2. Post Show Report 2016
www.md-expo.ru
2 Contents
Official support........................................................................3
About the exhibition.......................................................4
Exhibitors..........................................................................................5
Profile............................................................................................................5
Exhibitor survey results................................................................6
Testimonials...........................................................................................7
Visitors...................................................................................................8
Profile and geography....................................................................8
Products for dairy production.................................................9
Products for livestock rearing
and meat production..................................................................10
Visitor breakdown......................................................................... 11
Business programme............................................ 12
Dairy Forum........................................................................................ 13
Meat Forum........................................................................................ 14
Farmer’s Day..................................................................................... 15
Innovations Competition....................................................... 16
Organisers.................................................................................. 17
Official media partner
Industry information partners
Sponsors
Official exhibition newspaper
Registration Sponsor
Route planner Sponsor,
Souvenir Sponsor
General media partner
General online partner
Official strategic partner
Information Partners
Partners
Farmer’s breakfast sponsor
3. Post Show Report 2016
www.md-expo.ru
3 Official support
Official support
Heads of federal
and regional
ministries
of agriculture
of the Russian
Federation
participated
in the exhibition
“The development of
the meat and dairy industry
as an important part of
the agriculture sector is
the focus of attention for
the Government and the
Ministry of Agriculture of
the Russian Federation.
In order to support the
dynamic development of the
dairy industry, the state has
taken a set of comprehensive
measures: subsidies per 1kg
of milk, subsidies for attracting
investment, reimbursements
for part of the direct costs
in constructing and
modernising dairy farms,
grants for individual farm
homesteads, and sales
support.
I am confident that such
an impressive event as
the international Dairy and
Meat Industry exhibition
will act as a platform for
constructive dialogue and
finding the best solutions
for pressing issues,
and will identify mechanisms
to resolve industry problems.”
A. N. Tkachyov,
Minister of Agriculture
of the Russian Federation
Ministry
of Agriculture
of the Russian
Federation
Council of the Federation
Committee for Agrarian
and Food Policy and
Environmental
Management
State Duma
Committee
on Agrarian
Issues
Federal Service
for Veterinary and
Phytosanitary Surveillance
(Rosselkhoznadzor)
Ministry
of Agriculture
of the Moscow
Region
Moscow City Consumer
Market and Services
Department
Consumer Market
Development Committee
of the Chamber of
Commerce and Industry
of the Russian Federation
4. Post Show Report 2016
www.md-expo.ru
4
Dairy and Meat Industry, the international
exhibition of equipment and technologies
for livestock farming, and dairy and meat
production is an effective tool for promoting
goods and services on the Russian market.
Exhibitors get the opportunity to find new
partners, increase sales and expand sales
geographies, and present products and
services in a short space of time to
a large number of professionals
interested in acquiring them.
About the exhibition
About the exhibition
Exhibitors
222 companies
from 23countries
Visitors *
8 380professionals
from 78regions of Russia
Exhibition
space
8 407 sqm
5 098– livestock farming,
dairy and meat production
*
1507– production
of food and drinks products
1775– food
services businesses
5. Post Show Report 2016
www.md-expo.ru
5 Exhibitors
Exhibitor
profile
Among
exhibitors
Manufacturers and suppliers
of equipment and technologies:
- for producing dairy products
- for slaughter and meat production
- for rearing and keeping livestock
ALPMA, BANSS
Begarat
Clever Machines
DeLaval
Ecolean
EkoKom
Elopak
Galdi, GEA
Jarvis
Kieselmann
MPS
Profitex,
Reda
Russkaya Trapeza
Sfoggiatech
TAURAS-FENIX
Tetra Pak
TREPKO
Exhibitors
6. Post Show Report 2016
www.md-expo.ru
6 Exhibitors
Exhibitor survey results
86%
Found new clients
and business partners
73% Maintained their company’s image
98%
Consider exhibiting
important for business
27% Presented new products or services
43%
Increased brand awareness
for their products or services
7. Post Show Report 2016
www.md-expo.ru
7 Exhibitors
Exhibitor testimonials
The exhibition provides the
opportunity to meet existing
partners and potential customers.
The main advantage of talking
to new customers at the exhibition
is the opportunity to discuss all
issues and questions face to face
so that we can offer an individual
approach to each person and
convey the advantages and
prospects for using our equipment.
Mega ProfiLine exhibits at Dairy
and Meat Industry every year.
Alexandra Kostyuk,
Marketing Department,
Mega ProfiLine
Profitex, the manufacturer of
filling and packaging equipment,
is a regular exhibitor at Dairy
and Meat Industry. In 2016,
the exhibition met our high
standards; our stand was visited
by many important clients who
we have held detailed talks
with on future collaboration.
The exhibition was successful
for our company and we hope
to work together again
in the future.
Sergey Lezhepyokov,
Deputy Sales Director,
Profitex
Ecolean presented its new
products at Dairy and Meat
Industry 2016. Overall, I can
say that the exhibition was
very productive for us. We feel
that the market is dynamic
once again and we returned
from the exhibition with a firm
stepping-stone for the future.
Olga Vishnyakova,
Marketing Manager,
Ecolean
Our results compared to 2015:
the number of visitors to our
stand increased by 30%,
the number of meaningful
discussions increased by 25%,
we made progress on 3 current
projects, we had twice as many
meetings with potential partners
(manufacturers and suppliers
of components, installers etc.),
and most importantly, identified
several promising development
areas for the company.
Anatoly Babkov,
Deputy General Director,
Clever Machines
Over the four days, we had
about 80 useful meetings,
many of which resulted in
forming clear and coherent
requests from customers.
Overall, we think our
participation in the exhibition
was very, very successful.
Gleb Chernyavsky,
Marketing and Advertising
Director, Kosmetos Group
8. Post Show Report 2016
www.md-expo.ru
8 Visitors
Visitor
profile
Directors and professionals from:
- Companies manufacturing dairy and meat products
- Agricultural holding
- Agricultural business
- Small and medium sized farms
Visitors
Geography of visitors
62+6+32+a
Other regions
of Russia
1 611
visitors
Other
countries
309
visitors
Moscow and
the Moscow
region
3 178
visitors
62%
6%
32%
8 380professionals from 78regions of Russia
1240visitors plan to make purchases as a result
of attending the exhibition
9. Post Show Report 2016
www.md-expo.ru
9 Visitors
Products of interest to visitors*
* Respondents could select more than one answer
Products
for dairy
production
Equipment for producing cheese
43%
Equipment for producing whole milk products
40%
Equipment and technologies for packaging,
dispensing and labelling dairy products
33%
Equipment for producing cottage
cheese and quark products
30%
Equipment and technologies for receiving,
cleaning, refrigerating and storing milk
29%
Quality control technologies for dairy products
26%
Milking and disinfecting equipment
and means for dairy production
26%
Equipment and technologies for filling and packaging milk
26%
Equipment for butter production
26%
Ingredients
24%
Equipment for producing ice cream
17%
Equipment for producing powered milk,
milk replacements, milk protein concentrates
17%
Milk tankers
13%
10. Post Show Report 2016
www.md-expo.ru
10 Visitors
Products of interest to visitors*
* Respondents could select more than one answer
29%
Refrigeration equipment
14%
Equipment and technologies for utilising manure
19%
Feed and watering systems of livestock and poultry
16%
Quality control technologies for meat products
20%
Equipment and technologies for thermal processing
15%
Equipment for slaughtering and primary
processing livestock and poultry
19%
Milking and refrigerating machines
24%
Cleaning and disinfecting equipment and products
17%
Products for livestock breeding
27%
Equipment for rearing livestock and poultry
26%
Equipment and technologies for packaging,
filling and labelling meat products
21%
Equipment for producing
meat products and ready-meals
20%
Veterinary medicines, feed,
vitamins and mineral premixes
Products
for livestock
rearing
and meat
production
11. Post Show Report 2016
www.md-expo.ru
11 Visitors
Visitor breakdown
By level of responsibility
By area of business
33+15+23+29+a36+13+31+12+6+2+a
Manager /
specialist
1 219
visitors
Head of
a group /
division
956
visitors
Trade in feed
and veterinary
medicines
Meat processing
and slaughtering
Company
owner / director
1 406
visitors
Deputy
director
604
visitors
Production
of dairy
products
Trade
in equipment
for producing
dairy and
meat products
Livestock and
poultry rearing
Quality control and certification,
trade in equipment,
sanitation and hygiene
33%
36%
13%12%
15%23%
2%
6%
29%
31%
12. Post Show Report 2016
www.md-expo.ru
12 Business programme
Business programme
The Dairy and Meat Industry
business programme
consisted of
27events
198speakers from 32regions of Russia
1400delegates
Co-organisers of business programme
events included: Ministry of Agriculture
of the Russian Federation, National Union
of Beef Producers, National Union of Cattle
Breeders, National Union of Milk Producers
Soyuzmoloko, VNIMI, VNIIOK, Russian
Rural Youth Union.
13. Post Show Report 2016
www.md-expo.ru
13 Business programme
Events of the Dairy Forum covered
current issues in dairy production
at every stage from milk production
to quality control of the final product.
Key forum events in 2016:
• Plenary session – A business model for
the Russian dairy market
• Conference – Technical regulation in
the dairy industry: the quality and safety of products
• Conference – Issues of security, technical
and technological progress in packaging
for dairy products
• Discussion platform – The dairy business.
Effective solutions to improve businesses’
competitiveness
• International Dairy Analysts Forum
For the first time as part of the exhibition, the International
Cheese Academy took place, with partners Soyuzmoloko
and Maria Koval’s Private Artisan Dairy.
Partners of the Dairy Forum included the Ministry
of Agriculture of the Russian Federation, Soyuzmoloko,
TheDairyNews, VNIMI, All-Russian Scientific Research
Institute of Sheep and Goat Breeding, Maria Koval’s
Private Artisan Dairy, European Technological
Group, and Trio.
Exhibiting companies such as Kieselmann Russia,
Tetra Pak, 3М Russia, Plaut, CSB System held
their own events as part of the Diary Forum.
Dairy Forum
14. Post Show Report 2016
www.md-expo.ru
14 Business programme
As part of the Meat Forum,
a platform for direct dialogue between
authoritative bodies and professional
communities in livestock rearing
was organised.
Representatives of government bodies, heads of agricultural
holdings, livestock businesses, as well as agricultural
producers looking for answers for their businesses from
renowned experts took part.
Among key events of the Meat Forum 2016:
• Plenary session – Developing the beef farming industry
• Round table – The importance of consolidating
beef farming businesses
• Conference – Farmers’ economic literacy
As well as other topical events
Major players of the meat industry such as Miratorg,
Zarechnoe, Zeros, Orenbeef, Auchan, McDonald’s
and others took part in the events.
The Meat Forum programme was prepared and held
in cooperation with the National Association of Cattle Dealers
with support from the National Union of Beef Producers.
Partners of the Meat Forum: Ministry of Agriculture
of the Russian Federation, Russian State Agricultural
University, Russian Rural Youth Union.
Begarat co-organised The Russian Meat Industry:
Strategy and Tactics conference on issues
of slaughtering and primary processing meat.
Meat Forum
15. Post Show Report 2016
www.md-expo.ru
15 Business programme
Farmer’s Day
On 3 March, the second Farmer’s Day
was organised, a special event for
representatives of farms.
This year, special guests of the event were 5 regional
delegations of farmers and agricultural producers, formed
by regional agriculture ministries from the Ivanovo, Novgorod,
Voronezh, Kaluga and Nizhny Novgorod regions.
Farmer’s Day was packed with special events:
conferences and seminars.
Key events:
• For beef cattle breeders:
• Conference – The yearly production cycle of farms,
on systems of working with cattle
• Round table – Farmers’ economic literacy
• For dairy cattle breeders:
• Conference – Young people in the development
of the meat and dairy industry
• Scientific and practical conference – Improving
the regulatory structure in dairy goat farming
• Farmer’s School organised specially
for farm representatives
Special events were organised for the delegates:
- Breakfast sponsored by DeLaval, who organised
a presentation of their products for farmers
- A tour of exhibitor stands with offers
for agriculture businesses and farms
- Special packages including a floor plan with
a marked route to exhibitor stands with offers
for agriculture businesses and farms,
and information from sponsors
16. Post Show Report 2016
www.md-expo.ru
16 Business programme
Innovations
Competition
The Innovations Competition takes place as part of Dairy and Meat Industry
and presents the latest developments in production processes, equipment
and solutions for the dairy and meat industry.
The competition aimed to highlight the new developments presented at the
exhibition and to promote products to professional visitors and potential buyers.
Winners of the Innovations Competition 2016*
Category:
Production and technological
processes and equipment
Product: MilkBox apparatus for
dispensing fresh milk
Company:
NPM Group
(Novosibirskprodmash)
Category:
Technological solutions in packaging
Product: Ecolean Air Aseptic packaging
with a capacity of 750 ml
Company:
Ecolean
* The winner was selected by online voting on
the exhibition website www.md-expo.ru and the exhibition’s
General Internet Parnter www.dairynews.ru
17. Post Show Report 2016 17 Organisers
www.md-expo.ru
Organisers
ITE in Russia
The ITE Group is one of the world’s leading exhibition
organisers, and is ranked 1st in Russia. Every year
more than 30 offices that form the Group organise
more than 230 events in 18 countries around the world.
In Russia the ITE Group operates through its offices
in 5 cities: Moscow, St. Petersburg, Novosibirsk,
Krasnodar and Yekaterinburg.
Exhibitions and conferences organised by
the ITE Group in Russia operate at the top quality
level up to highest international standards
of events organisation and conduction.
28 February – 3 March 2017
Russia, Moscow, Crocus Expo IEC, Pavilion 1
Dairy and Meat Industry
For more information on exhibiting,
please contact:
+7 (499) 750-08-28
md@ite-expo.ru
Book a stand
