RePack is a reusable packaging service that allows customers to return packages through a postbox system for a reward like a voucher. It aims to reduce waste and costs while increasing customer spending. Several case studies showed promising results, like a 28% increase in customer spend and a 20% reduction in disposable packaging costs. The service is available in different package sizes and can be customized with branding. It also provides marketing support and analytics to partners.

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3. RePack basics
Reusable packaging
Reward system
Marketing
Delivered as a Service

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Award winning service

5. Return to postbox
Free of charge
Anywhere in the world
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Reward system
Voucher system
Loyalty program
Brand specific

7. HOW DOES IT WORK?
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8. SCANDINAVIAN OUTDOOR
• Optional in the checkout for 3,50 €
• 10% off next purchase
SUMMER 2017
• Free RePack for orders above 99 €
RESULTS
• 28% increase in RePack users spend
• 20% reduction in disposable packaging costs
Order value success
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9. REIMA
• Ship 800 deliveries to customers
• Offer 10% off next purchase
OBJECTIVES
• Operational evaluation
• End-user feedback collection
• Reach implementation capability
RESULTS
• 97% of customers wanted to see RePack implemented
• 30% willing to pay for the option
• 82% Net Promoter Score
Pilot success
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10. FINLAYSON
• Two take-back campaigns
• Collect old jeans and bed linen from online customers
• Offer 30% off next purchase
OBJECTIVES
• Make participation to take-back campaigns easy
• Increase take-back volumes
• Generate publicity on take-back campaigns
RESULTS
• 10% of all volume in online take-back channel
• 84% Net Promoter Score
Take back success
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11. AALTO INTERNATIONAL
• Ship all purchases in RePack as part of brand promotion
• Offer 10% off next purchase to returning Aalto customers only
CUSTOMISED REPACK BAGS
• Fashion accessories available for 300€
RESULTS
• Featured in the Vogue, Financial Times, Komersant etc
• Aalto X RePack girl in the shop window of Galeries Lafayette
Branding success
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12. S - Pack
25 x 25 x 10cm / 6,5 litres
M - Pack
35 x 40 x 15cm / 21 litres
L - Pack
35 x 60 x 22cm / 45 litres
All packages fold into letter size and are
returnable to postbox.
Packages are sealed with transparent
tape.
Designed to last at least 20 cycles.
Download complete packaging brochure.
Reusable, scalable & durable

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kgCO2
Number of uses
RePack vs Throw Away Packaging
Disposable plastic
RePack
Cardboard
80 % less CO2
100 % less trash

14. USERS SPEND
30%
MORE ON AVERAGE
REUSE IS
100%
LESS TRASH
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HAPPY CUSTOMERS
79%
NET PROMOTER SCORE

15. Package of your choosing
Our standard offer includes packages in three sizes with RePack branding
and sealing labels. MOQ is 100 per size. We can also create custom
packages to incorporate your logo and design.
Marketing communications
We help you to communicate and increase awareness of your brand’s
involvement in RePack with customised microsite and voucher emails, ready
made marketing content and promotional items such as banners, photos and
content.
Packaging cycle management
We handle empty packaging returns, complete quality checks, cleaning and
redistribution to ensure that you always have sufficient RePack packaging in
stock.
RePack reporting
We provide you with store performance and benchmarks including return
and loyalty rate, cycle duration and user behaviour. We also handle all
aspects of the reward model from voucher handling, distribution and tracking
to your specifications.
Delivered as a Service

16. Packaging use
2,50 – 3,50 € per use depending on volumes,
sizes and location.
Service
Branded and customised reward service.
Monthly fee or affiliate model.
Marketing
Strategic marketing support to build consumer
marketing campaigns around the topic.
Pricing

17. • Trial period – ship in RePack
• Collect end-user feedback
• Analyse and evaluate
We support you in pilot planning, operations and
feedback collection.
Preliminary success criteria
• End user feedback
• Return rate and environmental performance
• Operational evaluation
Based on the pilot we build a business case together for
future evaluation and implementation.
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How to pilot RePack?How to pilot?

18. New customers
likeminded users.
100 % Less trash
Substance in sustainability.
Innovation
Potential
In circularity.
Design & Brand
Customisable & brandable.
Ease of Use
Easy to pack. Easier to return.
Customer
Experience
Build loyalty.
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19. facebook.com/originalrepack
twitter.com/originalrepack
instagram.com/originalrepack
It’s time to RePack
Jonne Hellgren
CEO & Co-founder
jonne@originalrepack.com
+358 40 574 6031
www.originalrepack.com
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