Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Preso #5 - MVP 2 and Data Presentation
1. Wink
MVP 2 and Data Presentation
Dylan Beck, Ian Bertram, Katie Knister
Wink reminds users to record their sleep and mood data, then presents a report
of their correlation.
2. Elevator Pitch
For college students
Who are dissatisfied with manually analyzing their sleep and mood data
Our product is an iOS app
That provides a simple interface to record and interpret data.
Unlike other mood tracking apps like Moodily and MoodKit,
Our product computes and interprets a correlation between sleep and mood,
and reminds users to input data at convenient times
7. Report on Data Collection
Average Scores across Five Testers
Importance (1-5) Satisfaction (1-5)
Statistics 4.6 4.4
Summary Statement 4.6 4.2
Data Input 4.8 4.6
Raw Data Table 4.6 4.4
Overall Product 4.2 4.4
8. Report on Data Collection
Increase in
Importance
Increase in
Satisfaction
Statistics + 1.6 + 1.8
Summary Statement + 0.2 + 1.0
Data Input + 0.6 + 0.8
Raw Data Table N/A N/A
Overall Product + 0.4 + 1.2
Increase in the Average Scores Across Five Testers
9. User Quotes
● I like how I have the ability to enter data for previous days when I forget.
● The average mood and sleep numbers were helpful.
● It would be cool to use emojis rather than mood number on sliders.
10. Hypothesis
● The user will find Wink to be quick and easy to use.
● Seeing the correlation between sleep and mood will be
beneficial to users.
11. Lessons Learned
● It is valuable to start with the MVP.
● It is useful to spend time upfront learning necessary tools and
technologies.