Ellis Pratt discusses how he uses social media platforms like Facebook, LinkedIn, Twitter, and YouTube as sales and marketing tools for Cherryleaf, a company that provides technical writing and recruitment services. He outlines how each platform can be used for targeted advertising, testimonials, prospecting, staying connected with clients, building expertise, and more. The key takeaway is that different social media suit different styles and objectives like research, relationships, and reputation building.

1. Social Media
as a
Sales and Marketing Tool
Ellis Pratt
Cherryleaf

2. What we’ll cover
1.About Cherryleaf
2.How I use Facebook,
LinkedIn, Twitter and
YouTube (& in passing,
Amazon)

3. About Cherryleaf
Technical Authors (we write
online Help)
Recruitment Agency (we place
Technical Authors)
Training & consultancy (we sell
solutions for creating
documents)

4. How I use Facebook,
LinkedIn, Twitter and
YouTube

6. Facebook is very social

7. Facebook is good for
Targeted adverts
“bar room” selling
Feedback on your Tweets

9. Great for Testimonials

12. LinkedIn Groups

15. LinkedIn is good for
Getting past gatekeepers
Testimonials
Prospecting
Being seen as an expert
Keeping in touch with prospects
Leading groups

19. Key word search

20. Twitter is good for
Sales leads
Creating an opt-in prospect database
Keeping in touch with prospects
Acquiring and sharing knowledge
Confidential messaging
Updating LinkedIn and Facebook
(It’s only a snapshot of reality)

22. YouTube is good for
Market research
Engaging with
prospects (interview
them)

23. Summary
Research
Relationships
Reputation
Different platforms suit different styles

24. Contact details
info@cherryleaf.com
Twitter.com/ellispratt
www.cherryleaf.com