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Market Research for Entrepreneurs


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Market Research for Entrepreneurs

  1. 1. Listening.<br />
  2. 2. Reasons to Listen <br /><ul><li>Find potential customers.
  3. 3. Perfect products.
  4. 4. Deepen relationships.
  5. 5. Wake up dormant relationships.
  6. 6. Find growth opportunities.</li></li></ul><li>How do you listen? <br />Published Research<br />Web Analytics<br />Social Media<br />Blogging<br />Email Surveys<br />Post Purchase Surveys <br />One-on-One Interviews<br />
  7. 7. Listen because you want to do something with what you hear.<br />
  8. 8. Research Sources<br />Scholarly:<br /><ul><li>Google Scholar
  9. 9.
  10. 10. James J. Hill Business Library (GREAT!!!)</li></li></ul><li>Research Sources<br />Commercial:<br />American Marketing Association<br />Advertising Age<br />Media Mark<br />Right Site<br />Inc MagazineHarvard Business Review<br />
  11. 11. Research Sources<br />Social<br />Twitter<br />SocialMention<br />IceRocket<br />Technorati<br />SocialSeek from Sensidea (download)<br />
  12. 12. Research Sources<br />As It Happens<br />Google Alert<br />SocialMention Alert<br />RSS Feeds<br />Email Newsletters<br />
  13. 13. Social Media Has Changed Research.<br />Conversation<br />Real Time<br />Ongoing<br />
  14. 14. Listen. Plan. Implement. <br />Repeat.<br />Marketing 2.0<br />
  15. 15. Steele Agency Inc.<br /><br />Resources: /workshops/fasttrak-market-research/<br />Twitter: @steeleagency<br />706.622.4545<br />