This World Intellectual Property Day, we are highlighting ill Anaparys, Game Designer and User Experience (UX) Designer based in Belgium.

1. Jill Anparys
www.isfe.eu

2. I’m a game designer and UX designer. I make ideas
clear, bring concepts to life, and develop a strong vision
relevant to the market. I identify and validate the most
critical parts of gameplay to reduce risk before entering
production. Because I have no darlings to kill, I can ask the
hard questions. I also provide workshops, mentoring, and
hands-on design to ensure that the studio’s creative vision
is strong through its team.
Effective communication is crucial in game development.
I help studios write dossiers, create marketing material,
and design pitch decks that capture the essence of their
concept.
Could you describe the nature
of your work?
www.isfe.eu

3. You belong here. Believe in yourself, your skills, and your
added value. Tell yourself that.
But also surround yourself with people who believe that too.
They will lift you up in moments when you feel otherwise.
I found the Belgian game industry to be a welcoming place
with kind people. But also understand that sometimes you
must put extra energy into telling those people your worth.
Be vocal about it. Tell everybody what you want to do and
where to go next in your career. Refrain from assuming they
know what you want. You belong here
What advice would you give
young women looking to pursue
a career in a creative and innovative
industry like video games?
www.isfe.eu

4. IP is essential for me in two ways.
My job is mainly focused at the beginning of the project
on concept design, idea generation, and prototyping.
So sometimes, I’m no longer an active part of the team in
the last phase. So IP laws protect me and my rights from
being rightfully paid or acknowledged. But at the same
time, it’s also crucial for my clients to become the owner
of that IP.
They can use my designs and let them grow into a great
experience.
On this WorldIPDay, can you share
why IP is important for the work
you do?
www.isfe.eu

5. I don’t have 1 role model whose poster is hanging
above my bed. Looking around, I see many people with
something I can learn from.
My closest colleague, whose positive energy really
brightens a day. Or a befriended game studio that believes
all companies should be socially responsible and live by
that rule. Or an intern who seemingly effortlessly brings
together a community.
Do you have a role model within
the games industry?
www.isfe.eu