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Top Marketing Techniques for Effective White Papers

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ISA Marketing & Sales
ISA Marketing & Sales

The document discusses white papers as an effective marketing tool. It provides tips on selecting topics, writing content, presentation styles, and distribution methods. Customers prefer white papers to other content for learning about new technologies. The presentation emphasizes generating qualified leads, establishing thought leadership, and educating potential customers through high-quality white papers.

BusinessTechnology
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White Papers: Topics, Techniques, and Trade Secrets George Buckbee V.P. Marketing, ExperTune Inc.
Presenter ,[object Object],[object Object]
Abstract ,[object Object],[object Object]
What is a White Paper? ,[object Object],[object Object]
A White Paper is NOT: ,[object Object],[object Object],[object Object],[object Object]
White Papers Can: ,[object Object],[object Object],[object Object],[object Object]
Why White Papers? Customer Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why White Papers? ,[object Object],[object Object]
Why White Papers? Marketing Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selecting a Topic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Authoring White Papers ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],White Paper Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
White Paper Distribution Methods ,[object Object],[object Object],[object Object]
Trade Secrets and Pitfalls ,[object Object],[object Object],[object Object],[object Object]
Stretching the Value of a White Paper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example White Papers
Questions?

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