Good content is the heart and soul of B2B marketing strategies. It helps keep the audience engaged and informed, ultimately generating high-quality leads. Here are a few content formats that B2B companies should use to drive growth.

1. 5 Effective Content Formats that
Every B2B Company Must Use

2. Introduction
Good content is the heart and soul of B2B marketing
strategies. It helps keep the audience engaged and
informed, ultimately generating high-quality leads.
Here are a few content formats that B2B companies
should use to drive growth.

3. Blog Posts
You can write blog posts in the first person
and offer an authoritative point of view.
Choose topics that your target
demographic is most interested in and
follow the SEO best practices using
relevant keywords to get results.

4. Infographics
An eye-catching, easy-to-follow
and understand infographic is
another popular B2B content
format. It is a visual image that
summarizes the information like
a process or data in the form of
charts or diagrams.

5. Case Studies
Reviews, case studies, or customer
testimonials can help
authentically build credibility. It is
more trustworthy for potential
customers looking
to verify your legitimacy since it
comes from an unbiased source.

6. Webinars
Hosting webinars and virtual
training can help you share your
expertise with customers and
targeted buyers. In addition, it
lets you showcase your knowledge
about your products/services
and their applications.

7. White Paper
It is an educational and informative
content format appropriate for
presenting an academic
perspective. It should not feel like
marketing or promotional material.

8. How Company Expert Can Help?
Now that you know about a few popular B2B content
formats, you can include them in your marketing
strategy. Additionally, you can use the Company
Expert’s playbook products to create compelling and
solution-oriented content for your B2B firm.