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How	
  to	
  Write	
  a	
  White	
  Paper
Define	
  Your	
  
Audience
STEP	
  ONE
What	
  is	
  your	
  audience’s	
  knowledge	
  
of	
  the	
  issue?
Your	
  answer	
  determines	
  the	
  length	
  and...
Clarify	
  the	
  
question	
  or	
  
problem
STEP	
  TWO
Why	
  are	
  you	
  
writing	
  this	
  
paper?
Describe	
  how	
  the	
  
situation	
  occurred
STEP	
  THREE
STEP	
  FOUR	
  
Describe	
  the	
  
solution
What	
  is	
  the	
  
general	
  
solution?
What	
  is	
  	
  
the	
  unique	
  
differentiator	
  
your	
  company	
  
ca...
Include	
  a	
  
glossary	
  of	
  
terms	
  and	
  info	
  
on	
  your	
  
company	
  :)
Don’t	
  forget!
Need	
  help	
  with	
  
your	
  content	
  
marketing	
  plan?
Contact	
  us:	
  
@SpyglassDigital	
  
accounts@spyglassd...
Image	
  Credits – Slide	
  1:	
  Flickr.com/dantaylr	
  
– Slide	
  2:	
  Flickr.com/boo-­‐x	
  
– Slide	
  4:	
  Flickr....
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How to Write a White Paper in Four Steps

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Want to write a white paper to include in your marketing collateral? Not sure how? This presentation will show you what you need to know in four steps. Now get started!

Published in: Marketing, Sports, Business

How to Write a White Paper in Four Steps

  1. 1. How  to  Write  a  White  Paper
  2. 2. Define  Your   Audience STEP  ONE
  3. 3. What  is  your  audience’s  knowledge   of  the  issue? Your  answer  determines  the  length  and  breadth   of  the  paper.
  4. 4. Clarify  the   question  or   problem STEP  TWO
  5. 5. Why  are  you   writing  this   paper?
  6. 6. Describe  how  the   situation  occurred STEP  THREE
  7. 7. STEP  FOUR   Describe  the   solution
  8. 8. What  is  the   general   solution? What  is     the  unique   differentiator   your  company   can  offer?
  9. 9. Include  a   glossary  of   terms  and  info   on  your   company  :) Don’t  forget!
  10. 10. Need  help  with   your  content   marketing  plan? Contact  us:   @SpyglassDigital   accounts@spyglassdigital.com   spyglassdigital.com  
  11. 11. Image  Credits – Slide  1:  Flickr.com/dantaylr   – Slide  2:  Flickr.com/boo-­‐x   – Slide  4:  Flickr.com/horiavarlan   – Slide  5:  Flickr.com/designgate   – Slide  6:  Flickr.com/pss   – Slide  7:  Flickr.com/alexnormand   – Slide  9:  Flickr.com/donnieray   – Slide  11:  Flickr.com/42andpointless

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