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If you want to download the presentation and read more, please use this link: http://ircenter.com/culinary-digital-czechs-ircenter-babelcamp2014/
Culinary potential in social media - who, what, when and how looks for or discuss recipes in the internet.
Recipe websites and tablets in our kitchens have become one of the most visible digital customs among common users. Also, there is emerging market of online FMCG stores, both in mature and emerging markets. In our presentation we will cover the most important outcomes from the research performed among Poles and Czechs in 2014 regarding the issue on how digital channels affect culinary behavior. We will present the information on: how Social Media affects cooking and eating, what are the most important sources of recipes in social media, who are the people who already use mobile solutions for FMCG and buy FMCG products online.