1. As many as 42% of consumers said that they preferred
receiving promotional emails from companies.
Source: Econsultancy How We Shop study

2. 18- to 34-year-olds prefer to receive direct mail versus online
marketing about lifestyle and home goods and services.
Source: USPS

3. Consumers who received direct mail as well as email on average
contributed $17 in revenue and $4 in margin per household.
Source: Merkle

4. On average, those who receive a catalog in the mail
spend 28% more with a brand than those who do not.
Source: USPS

5. New movers spend more in the first 90 days after
they move than they will in the next five years.

6. Every year there is more data
generated than all data before 1960

7. Data Doubles Every 18 Months!
Do You Have The Freshest Data?

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