Samples of healthcare web copy, blog posts, advertorials, newsletters, sales collateral and white papers, by Don Talend, brand storytelling, content marketing and demand generation expert. Healthcare industry

1. Email:don@dontalend.com
Phone:847-802-0355

2. Created email and collateral copy for campaigns that
more than doubled leads for inside sales, which tripled
revenue year over year at global company
Managed blog that drove 17-fold increase in website
visits year over year
Managed award-winning publication for national
healthcare association
Interviewed C-level executives for national healthcare
financial association’s publications
Web copy
Blogs
Advertorials
Newsletters
Sales collateral
White papers

3. Informedconsumers
ofavailable
diagnosticsforheart
arrhythmias,i.e.,
electrophysiology
testing,forCentegra
HealthSystem,
McHenryCounty,IL
Raisedawarenessof
arrhythmia
symptoms,detailed
testprocedures,and
promoted
Centegra’s
cardiovascular
services

5. ForStericycle,Nasdaq
100globalleaderin
complianceandbrand
protectionservicesfor
industriesincluding
healthcare
Webcontentandblog
postsinstrumentalin
17Xincreaseinsessions
and21Xnewuser
growthyearoveryear,
perGoogleAnalytics.

9. Acknowledgedamajor
sourceofmedicalerrors
athospitals:bedside
medication
administration.
Showedreadershow
recordingpatient,
medicationandclinician
datapriorto
administrationwith
barcodescanningcan
mitigatetheseerrors
andpreventadverse
drugevents.
Linktoasset

10. Quantifiedachallenge
manybusyhospital
pharmaciesface:
medicationdispensing
errors.
Demonstratedhow
implementingadata-
verificationprocesswith
barcodescanning
technologycan
drasticallyreducethese
errorsandimprove
patientsafety.
Linktoasset

11. • ForNationalAssociationofBoardsof
Pharmacy
• NABPNewsletter:winnerof
numerousHealthInformation
ResourceCenterawards
• Headedmonthlymulti-department
issueplanningmeetings
• Wrotefeaturearticles,includingmain
coverarticles
• Editednewslettercontent,led
organization-widereviewprocess
• Coordinatedeffortsofprintand
fulfillmentvendorsandfreelance
writers
• Designedandlaidoutissueswith
AdobeInDesign
Link to newsletter

12. • Developedtopicswithinputfrom
Marketing&Salesteams
• Compileddataandinputfrom
internal&externalsubjectmatter
experts,includingcustomers
• Wrotecopy
• Obtainedcopyapproval
• Finalizedprintanddigitaldeliverables
withdesignagency
• Informedleadershipofavailable
deliverables,providedprintanddigital
versions

13. HealthcareFinancialManagementAssociation
InterviewedC-level
executivesatHFMA
membercompanies
foradvertorials
publishedin
association
publications

14. HealthcareFinancialManagementAssociation

15. • ForStericycle
• Identifiedserviceswith
promotionopportunities,with
inputfromMarketing&Sales
teams
• Wrotecopy
• Obtainedcopyapproval
• Finalizedprintanddigital
deliverableswithdesignagency
• Informedleadershipofavailable
deliverables,providedprintand
digitalversions

16. Slideshare.net/DonTalend1
Linkedin.com/in/dontalend