Zo plant, bouwt en onderhoudt INXCO websites voor klanten… start bij een contentstrategie, ga verder met campagnes

1. Doel
Doen
Website
Denken

2. Start
Bedrijfsdoel Site targetting
Businessmodel SEO strategy
Key partners Key activities Value proposition Customer relationships Customer segments
Key resources Channels
Cost structure Revenue streams
Mind mapping
Stijl
Logo
1
Visuals
Tekst
Content repository
Budgettering
Planning
Taakverdeling

3. Setup
Site targetting Informatie architectuur
SEO strategy
Zoekopdrachten
Mind mapping
Interface design
2
Content repository
CMS configuratie
Nulmeting
Drupal

4. Alfa
Informatie architectuur Structurele content
Zoekopdrachten Variabele content
Interface design Training
3
Editor
Master
CMS configuratie
Admin
Basisversie
Versioning

5. Mobile
Beta
Structurele content Maintenance
Analytics
User management
Structurele content
Variabele content Landingspagina’s
Realisaties
Blog
Team
Training
4 Vacatures
Nieuws
Editor
Master
Admin
Vertaling
Optimalisatie

6. Mobile
Promotie
Maintenance
Analytics
Advertising
User management
Structurele content
Landingspagina’s E-mailings
Realisaties
Blog
Team
Social media
Vacatures 5
Nieuws
Communicatieplan

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