2. The Challenge
• Infrastructure cash is available – how do you get it?
• Focus in the main is on cities and larger towns.
• Rural often seen as unattractive in terms of pay-back.
• The “homes passed” debate.
• Competitive funding environment.
3. The Response
• Rural market is significant.
• Have a USP.
• Build a rural platform and focus on customers.
• Don’t just pass homes – connect them.
• Have a clear growth strategy and find a partner who buys into it.
• Build a model that is quick to profit and sustainable.
4. Summary
• Rural every bit as attractive as urban.
• Less competition – willing buyers of services.
• Possible FTTP consolidation dog fight looming.
• Winners will own the horizontal and the vertical.
• Build a business that focuses on both to maximise prospects for
investment and exit.
• Remember the “C” word.
THIS WORKED FOR US….